In Broadcast - March 2016 - 34


34

www.inbroadcast.com | Vol: 6 - Issue 3 | March 2016

InMedia

IP Solutions For Internal
Video Delivery
Bill Cassidy, Associate Vice President of Sales
at VITEC, examines the many use cases for IP TV
solutions in the corporate environment...

I

P streaming technology has quickly
become a critical part of the
broadcast environment. IP encoding,
streaming, and digital contentdelivery solutions have redefined the
way content is delivered to not only
consumers but to internal employees
as well.
Typical
broadcast
companies
have employees divided across
departments, groups, and functional
areas, all of whom must be able
to access video regardless of the
equipment available. As broadcast
technology rapidly evolved over the
past two decades, employees were
often left to cobble together workflows
using outdated equipment.
For instance, news desks monitoring
multiple
live
channels
were
traditionally stacking TV sets, and
letting employees use IR remotes to
select feeds while trying not to disrupt
other monitors. Marketing and sales
departments followed cumbersome
analogue workflows using VCRs or
TiVo devices to track advertisements,
and archive programmes. For field
reporters, signals were sent over
satellites back to headquarters
before being disseminated to several
endpoints - requiring costly and
complex physical routers connected
over coax cables for in-wall SDI
distribution. Those inflexible workflows
limited the ability of internal users to
distribute and access video on a large
scale.
Extant Infrastructure
Given the growing trend toward
IP-centric video delivery, many
broadcasters have invested in
IP infrastructure. As a result,
broadcasters are exploring ways
to leverage their existing IP-based
infrastructure to improve internal
processes and collaboration.
Now, using centralised architectures,
and entirely Web-based software
solutions, employees can distribute,
record, or quickly retrieve content
via IP while viewing multiple feeds. In

this new workflow, software provides
aggregated lists of IP video to deliver
either original content or feeds from
affiliates, partners, or remote facilities.
The software then maps out content
and translates media into a userfriendly channel guide. IT personnel
can easily grant varying access rights
so that different employee segments
see only the feeds they need to
see. Users can access content from
anywhere - on premises and off - from
their TVs, desktops, mobile phones, or
tablets.
This centralised IP approach to video
distribution reduces costs because
broadcasters can easily eliminate
coax cabling while making distribution
more efficient. Unlike traditional cable
systems, IPTV systems aggregate
channels at the network core without
passing any video unless users request
it. When that happens, an IPTV player
or decoder sends a command to the
network, giving access to streams
without duplicating any traffic.
Case in point: A major American
broadcast network wanted to move
away from its legacy RF monitoring
solution and look for a more advanced,
cost-effective, and scalable solution
that would accommodate the growing
demand to access feeds via TV
monitors, computer workstations,
public meeting rooms, and new
open space cubicles across the
company's 50 floors. As an alternative,
digital cable (QAM) technology was
considered. However, this option
would have required a new digital
cable-ready TV for every user - a

logistical challenge
and an expensive
choice. With PCs
already in place
in every office or
studio, there was a
High-quality media and content distribution
clear advantage to
using an IP-based solution. Based on also provide an efficient video wall
an intensive technology and vendor control solution for 17 studios within
review, the broadcast company found the company, allowing the operator
its best option: An IPTV system from to remotely assign IP streams to LCD
VITEC, to be installed on the existing and plasma screens via a user-friendly
corporate LAN, allowing all users visual user interface. The application
access to content using existing PCs, allows the broadcast company to
laptops, and TV monitors regardless of utilise the video streams already
location in the facility.
on the network, and eliminate the
The VITEC EZ TV IPTV Portal along need for expensive analogue/digital
with the MGW 5100 carrier-grade video switchers to control the various
H.264 encoding and streaming monitors mounted on walls.
platforms were selected as the ideal
By selecting VITEC, an end-to-end
solution to meet these requirements. solution provider, the broadcaster
With VITEC, the broadcaster can was able to eliminate integration risks
experience broadcast-quality, H.264 and deploy a fully verified, proven
SD/HD encoding, organise live and system with components that operate
on-demand content, regulate access in harmony in large-scale deployments
to content, as well as provide an easy- around the world. Meeting the timeline
to-manage and maintain solution to PC was crucial, but with a single solution
and TV users.
provider, the broadcaster was able to
Users who needed to keep using install, verify, and launch 250 H.264
TV monitors were given Amino IP channels along with hundreds of setset-top boxes, which automatically top boxes within a single week.
synchronise with the EZ TV IPTV Portal
Today, outdated workflows are
to provide up-to-date channel lineup being eliminated in favour of using
information and allow the operator IP-based technology for in-house video
to manage content delivery to PC and requirements. Centralised and entirely
TV from a centralised administration software-based, these tools are
interface.
fully equipped to help broadcasters
seamlessly adapt their workflows,
Studio Control
enhance collaboration, and streamline
These boxes, along with VITEC's content delivery without sacrificing
EZ TV Remote Control application, simplicity.
VITEC EZ TV -
convenient IP
technology


http://www.inbroadcast.com http://www.vitec.com/industries/broadcast/ http://www.vitec.com/products/subcategories/iptv-solutions/

Table of Contents for the Digital Edition of In Broadcast - March 2016

In Broadcast - March 2016 - Intro
In Broadcast - March 2016 - Cover1
In Broadcast - March 2016 - Cover2
In Broadcast - March 2016 - 3
In Broadcast - March 2016 - 4
In Broadcast - March 2016 - 5
In Broadcast - March 2016 - 6
In Broadcast - March 2016 - 7
In Broadcast - March 2016 - 8
In Broadcast - March 2016 - 9
In Broadcast - March 2016 - 10
In Broadcast - March 2016 - 11
In Broadcast - March 2016 - 12
In Broadcast - March 2016 - 13
In Broadcast - March 2016 - 14
In Broadcast - March 2016 - 15
In Broadcast - March 2016 - 16
In Broadcast - March 2016 - 17
In Broadcast - March 2016 - 18
In Broadcast - March 2016 - 19
In Broadcast - March 2016 - 20
In Broadcast - March 2016 - 21
In Broadcast - March 2016 - 22
In Broadcast - March 2016 - 23
In Broadcast - March 2016 - 24
In Broadcast - March 2016 - 25
In Broadcast - March 2016 - 26
In Broadcast - March 2016 - 27
In Broadcast - March 2016 - 28
In Broadcast - March 2016 - 29
In Broadcast - March 2016 - 30
In Broadcast - March 2016 - 31
In Broadcast - March 2016 - 32
In Broadcast - March 2016 - 33
In Broadcast - March 2016 - 34
In Broadcast - March 2016 - 35
In Broadcast - March 2016 - 36
In Broadcast - March 2016 - 37
In Broadcast - March 2016 - 38
In Broadcast - March 2016 - 39
In Broadcast - March 2016 - 40
In Broadcast - March 2016 - 41
In Broadcast - March 2016 - 42
In Broadcast - March 2016 - 43
In Broadcast - March 2016 - 44
In Broadcast - March 2016 - 45
In Broadcast - March 2016 - 46
In Broadcast - March 2016 - 47
In Broadcast - March 2016 - 48
In Broadcast - March 2016 - 49
In Broadcast - March 2016 - 50
In Broadcast - March 2016 - 51
In Broadcast - March 2016 - 52
In Broadcast - March 2016 - 53
In Broadcast - March 2016 - 54
In Broadcast - March 2016 - 55
In Broadcast - March 2016 - 56
In Broadcast - March 2016 - 57
In Broadcast - March 2016 - 58
In Broadcast - March 2016 - 59
In Broadcast - March 2016 - 60
In Broadcast - March 2016 - 61
In Broadcast - March 2016 - 62
In Broadcast - March 2016 - 63
In Broadcast - March 2016 - 64
In Broadcast - March 2016 - 65
In Broadcast - March 2016 - 66
In Broadcast - March 2016 - 67
In Broadcast - March 2016 - 68
In Broadcast - March 2016 - 69
In Broadcast - March 2016 - 70
In Broadcast - March 2016 - 71
In Broadcast - March 2016 - 72
In Broadcast - March 2016 - S1
In Broadcast - March 2016 - S2
In Broadcast - March 2016 - S3
In Broadcast - March 2016 - S4
In Broadcast - March 2016 - S5
In Broadcast - March 2016 - S6
In Broadcast - March 2016 - S7
In Broadcast - March 2016 - S8
In Broadcast - March 2016 - S9
In Broadcast - March 2016 - S10
In Broadcast - March 2016 - S11
In Broadcast - March 2016 - S12
In Broadcast - March 2016 - S13
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