In Broadcast - March 2016 - 24
24 www.inbroadcast.com | Vol: 6 - Issue 3 | March 2016 InCABSAT What's New At CABSAT Andrew Pert, Exhibitions Director, Dubai World Trade Centre, looks ahead to some of the key elements put in place for CABSAT 2016... T his year marks the 22nd edition of CABSAT, and during that time it has continued to evolve to meet the changing needs of the widening broadcast, satellite and entertainment content industry. The 2016 event, held from March 8 to March 10 at the Dubai World Trade Centre, will have some new elements never before seen at the show; no longer just an electronic media technology showcase, the show will lay equal emphasis on content as well as the business of content creation. This new feature provides a great opportunity to connect content producers and vendors with TV channels and stations, broadcasters, free to air and pay-tv operations, sportscasters, distributors, telcos and satellite companies, and digital TV and video content platforms. There will also be a Screening Theatre, in partnership with Selevision, CABSAT & Content Marketplace's official title sponsor, which will offer exclusive premieres of content for sale leading into Ramadan. Content Marketplace A major new feature is the Content Marketplace, offering buying, selling and co-production opportunities in a focused content market developed purely for the MENA & Arabic market. This is very topical just now with Netflix coming into the region and a lot of Hollywood productions taking place in the UAE, along with an increasing flow of new Arabic produced films, and TV series. Content Congress Another highlight this year will be a two-day Content Congress conference programme which will see international and regional industry experts speaking from across broadcasting, studios and production houses, telcos, film and content delivery players. Under a primary theme of The Future of Television in a Connected World, the Content Congress will be opened by Eric Ellenbogen, Co-Head of DreamWorks Studios, delivering a session on how OTT platforms will change traditional broadcasting over the next 10 years. The programme will also cover key Hollywood, Bollywood and Arabic TV and Film content, looking at creation, distribution and monetisation trends. Confirmed speakers include senior representatives from Netflix, Dailymotion, Sony Pictures, Fox International and the European Broadcasting Union. More than 30 brands will be represented within the Content Marketplace including NBC Universal, ITV Studios, Talpa, 03 Productions, Starzplay and Zee Entertainment, offering content including serial dramas, documentaries, sports, kids TV and films to content buyers from across the region. The Content Marketplace will also present locally produced content that can potentially be exported and monetised, and there will be discussions around how to brand content and communicate through video content to a worldwide audience to create more business opportunities. Exhibition & Seminars Broadcast and delivery technologies remain a key part of the show with leading manufacturers, developers and service providers in attendance in the exhibition area, providing an ideal environment to source, experience and test the latest media technologies. Industry experts will also be on hand to engage, strategise and debate future market trends. CABSAT has many new exhibitors this year from all areas of the broadcast sector, including Huawei, JVC Kenwood, HP, Vimond Media Solutions and Sumavision. There will be a West African pavilion for the first time, with companies from West Africa represented there, and Dubai Studio City and Dubai TV and Film Commission will be present in full force to support local production and content creation. Another big feature at CABSAT 2016 is the Content Delivery Hub and Satellite Hub seminars, presented by the Global VSAT Forum (GVF). These interactive presentations and closed-door roundtable discussions will address the future of production and screening of content within the region with a special focus on Content Delivery solutions - where over 100 exhibiting brands will be featured at CABSAT to showcase IPTV, OTT, Video & Streaming Media services. Post Workshops CABSAT's programme of certified post-production training workshops has been expanded this year and will be delivered by certified Apple and Adobe instructors from the US. The sessions are geared for beginner to intermediate level professionals with two to five years' experience and are conducted by experts, authors and trainers. The two-day programme will feature full-day workshops for students and up and coming filmmakers in the region. And of course networking plays a major role at CABSAT, with the Global Meetings and Red Carpet Meeting CABSAT "a major showcase" that continues to grow lounge 'matchmaking' programmes set to deliver 900+ pre-arranged business meetings. In addition, all professional onsite attendees to CABSAT this year will have exclusive access to the 2016 state of the industry report for the MENA region presented by the events official knowledge partner Frost & Sullivan worth US$5,000. Key takeaways from the report will cover industry trends in media, evolving business models, viewership habits and a detailed country-index of key MENA markets for growth and investment. It's gearing up to be a major showcase for new opportunities in content creation, delivery and distribution - we look forward to welcoming you to Dubai. CABSAT 2016 In Numbers This year the region's top broadcast, satellite and entertainment content industry event will: * Host over 950 companies and brands (5-6% year-on-year growth); * See more than 14,000 attendees visit the show; * Accommodate exhibitors from 14 countries; * Cater for attendees from more than 120 countries. * In addition, the major new feature for 2016, the Content Congress - presented by CABSAT, Content Marketplace & NAB Show - expands the event to more than 40 international speakers.
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