In Broadcast - March 2016 - 24


24

www.inbroadcast.com | Vol: 6 - Issue 3 | March 2016

InCABSAT

What's New At CABSAT
Andrew Pert, Exhibitions Director, Dubai World Trade Centre, looks ahead to
some of the key elements put in place for CABSAT 2016...

T

his year marks the 22nd edition
of CABSAT, and during that time
it has continued to evolve to meet
the changing needs of the widening
broadcast, satellite and entertainment
content industry.
The 2016 event, held from March 8
to March 10 at the Dubai World Trade
Centre, will have some new elements
never before seen at the show; no
longer just an electronic media
technology showcase, the show will lay
equal emphasis on content as well as
the business of content creation.

This new feature provides a great
opportunity to connect content
producers and vendors with TV
channels and stations, broadcasters,
free to air and pay-tv operations,
sportscasters, distributors, telcos and
satellite companies, and digital TV and
video content platforms.
There will also be a Screening
Theatre, in partnership with Selevision,
CABSAT & Content Marketplace's
official title sponsor, which will offer
exclusive premieres of content for sale
leading into Ramadan.

Content Marketplace
A major new feature is the Content
Marketplace, offering buying, selling
and co-production opportunities in
a focused content market developed
purely for the MENA & Arabic market.
This is very topical just now with
Netflix coming into the region and a lot
of Hollywood productions taking place
in the UAE, along with an increasing
flow of new Arabic produced films, and
TV series.

Content Congress
Another highlight this year will
be a two-day Content Congress
conference programme which will
see international and regional
industry experts speaking from across
broadcasting, studios and production
houses, telcos, film and content
delivery players.
Under a primary theme of The Future
of Television in a Connected World,
the Content Congress will be opened
by Eric Ellenbogen, Co-Head
of DreamWorks Studios,
delivering a session on how
OTT platforms will change
traditional
broadcasting
over the next 10 years.
The
programme
will
also cover key Hollywood,
Bollywood and Arabic TV
and Film content, looking
at creation, distribution and
monetisation trends.
Confirmed
speakers
include senior representatives from
Netflix, Dailymotion, Sony Pictures,
Fox International and the European
Broadcasting Union.

More than 30 brands will be
represented within the Content
Marketplace including NBC Universal,
ITV Studios, Talpa, 03 Productions,
Starzplay and Zee Entertainment,
offering content including serial
dramas, documentaries, sports, kids
TV and films to content buyers from
across the region.
The Content Marketplace will also
present locally produced content
that can potentially be exported
and monetised, and there will be
discussions around how to brand
content and communicate through
video content to a worldwide audience
to create more business opportunities.

Exhibition & Seminars
Broadcast and delivery technologies
remain a key part of the show with
leading manufacturers, developers
and service providers in attendance in
the exhibition area, providing an ideal
environment to source, experience
and test the latest media technologies.
Industry experts will also be on hand to
engage, strategise and debate future
market trends. CABSAT has many new
exhibitors this year from all areas

of the broadcast sector, including
Huawei, JVC Kenwood, HP, Vimond
Media Solutions and Sumavision.
There will be a West African pavilion
for the first time, with companies from
West Africa represented there, and
Dubai Studio City and Dubai TV and
Film Commission will be present in full
force to support local production and
content creation.
Another big feature at CABSAT
2016 is the Content Delivery Hub and
Satellite Hub seminars, presented
by the Global VSAT Forum (GVF).
These interactive presentations and
closed-door roundtable discussions
will address the future of production
and screening of content within the
region with a special focus on Content
Delivery solutions - where over 100
exhibiting brands will be featured at
CABSAT to showcase IPTV, OTT, Video
& Streaming Media services.
Post Workshops
CABSAT's programme of certified
post-production training workshops
has been expanded this year and will
be delivered by certified Apple and
Adobe instructors from the US.
The sessions are geared for beginner
to intermediate level professionals
with two to five years' experience and
are conducted by experts, authors
and trainers. The two-day programme
will feature full-day workshops
for students and up and coming
filmmakers in the region.
And of course networking plays a
major role at CABSAT, with the Global
Meetings and Red Carpet Meeting

CABSAT "a major showcase" that
continues to grow

lounge 'matchmaking' programmes set
to deliver 900+ pre-arranged business
meetings.
In addition, all professional onsite
attendees to CABSAT this year will
have exclusive access to the 2016 state
of the industry report for the MENA
region presented by the events official
knowledge partner Frost & Sullivan
worth US$5,000. Key takeaways from
the report will cover industry trends
in media, evolving business models,
viewership habits and a detailed
country-index of key MENA markets for
growth and investment.
It's gearing up to be a major
showcase for new opportunities
in content creation, delivery and
distribution - we look forward to
welcoming you to Dubai.

CABSAT 2016 In Numbers
This year the region's top broadcast, satellite and entertainment
content industry event will:
* Host over 950 companies
and brands (5-6% year-on-year
growth);
* See more than 14,000
attendees visit the show;
* Accommodate exhibitors from
14 countries;
* Cater for attendees from more
than 120 countries.
* In addition, the major new
feature for 2016, the Content
Congress - presented by CABSAT,
Content Marketplace & NAB Show -
expands the event to more than 40
international speakers.
http://www.inbroadcast.com http://www.cabsat.com/
Table of Contents for the Digital Edition of In Broadcast - March 2016
