In Broadcast - January 2016 - 46


46

www.inbroadcast.com | Vol: 6 - Issue 1 | January 2016

InMedia

StreamGuys Integrates
HTML5 Player With Nielsen
S

treamGuys, a pioneering content
delivery network and streaming
media provider, has integrated
SGplayer, its HTML5 multimedia
player, with Nielsen to enhance online
audience measurement for radio
broadcasters.
Nielsen's certification of the
technology as a "Nielsen SDK-enabled
player" confirms that SGplayer will
send pertinent end-user events to
Nielsen to help provide detailed
insights into listener demographics.
The client-side analytics delivered
through SGplayer provide a unique

Digital media reporting of player

perspective on the user experience,
which is invaluable to the content
provider. This integration of Nielsen's
SDK means that Nielsen subscribers
can unify analytics across multiple
vendors and platforms.
"Nielsen's integration with SGplayer
and other innovative broadcast
technologies delivers the authenticity
in digital media reporting that has long
been a challenge for broadcasters,"
said Jason Osburn, Executive Vice
President, StreamGuys. "As delivered
through the trusted voice of Nielsen,
advertisers are assured a thorough
measurement
platform
that
delivers
reliable
demographics."
SGplayer is a cloud-based
HTML5 player with rollback
Flash capability that delivers
rich metadata (album art,
artist, song and more),
dynamic ad insertion, and
multiple streams over a

single SaaS platform, ensuring a highquality audience experience across
all web browsers and mobile devices.
SGplayer's compatibility across all
consumer devices assures that Nielsen
receives metrics from the widest
online audience possible.
Cox Media Group is among the first
StreamGuys customers to implement
the Nielsen SDK service within
SGPlayer.
"A sizable portion of our audience is
shifting to digital devices like mobile
phones and computers to listen to our
radio stations, and we can't monetise
our streaming services without the
ability to measure these audiences,"
said Tim Clarke, Senior Director of
Digital Audience, Cox Media Group.
"The Nielsen SDK integration within
SGplayer, which StreamGuys was very
open and helpful about implementing,
will move these measurement efforts
forward to help support and grow our
streaming business."

StreamGuy's
SGplayer
can provide
audience
measurement

StreamGuys is an industry-leading
service provider of live and on-demand
streaming, podcasting delivery, and
software-as-a-service (SaaS) toolsets
for enterprise-level broadcast media
organisations.
StreamGuys supports many of the
world's largest Podcasts, global TV
and radio broadcasters, video and
audio production companies, houses
of worship, retail and hospitality
businesses, government organisations,
medical and healthcare services,
and live venues for sports and
entertainment.
The company develops and deploys
technologies for business growth and
revenue generation, including dynamic
ad insertion, mobile streaming and
detailed business and data analytics.

Actus Boosts Clip Ithaca's HD Studio
I
Factory

A

ctus Digital, a developer of Web
based broadcast monitoring
platform, has released Clip Factory 5.9.
Clip Factory provides a complete
solution: recording linear broadcast,
through frame accurate clip editing,
and up to preparing the content for
any online media platform.
"Actus Clip Factory 5.9 provides a full
content creation solution," says Sima
Levy, Actus CEO, "from one intuitive
shared platform we provide fast
creation of clips for distribution: from
ingest of live feeds, through automatic
or semi-automatic frame accurate clips

marking, and up to delivery of multiple
clips in various bit-rates, resolutions,
into various OTT devices, all done in
parallel, fast, and reliably."
Modern broadcasters need to
distribute their TV content to a
multitude of online media platforms
such as OTT, Internet or mobile - Actus
Clip Factory meets all the challenges.
Actus Clip Factory 5.9 brings
significant improvements and is based
on requests coming from the industry
- it is faster and simpler.
It is faster than before as the
operators can start preparing the clips
right after the content has been aired,
with faster transcoding time.
It is simpler due to the integration
with EPG, As Run Log,
and other data files,
which automatically
import the frame
accurate markings for
the re-purposing.

Actus Clip Factory
screen: automate
clips marking
for content
re-purposing

thaca College's Roy H. Park School
of Communications recently selected
Cartoni camera support products
from Manios Digital & Film as part
of a general upgrade of its studio
production facilities.
A total of six Cartoni P90 studio
pedestals, and Omega fluid heads are
part of an all-new camera package that
also includes ten HD Ikegami cameras
and six state-of-the-art CueScript
teleprompters.
The school also purchased four
Gamma fluid heads for its mobile
production unit. The new gear will be
used for both classroom instruction
and student production activity,
including ICTV, the school's awardwinning,
student-run
television
operation.
Ithaca College boasts one of the
oldest and most sophisticated
broadcast production programs in
higher education, serving students
from around the country and the
world. This past year, the school
implemented plans to overhaul its
production facilities to bring them
in line with current professional
standards. "Our philosophy is to
provide our students with the best and

most advanced equipment, compatible
with our instructional needs and
budget," says Director of Technical
Operations David Priester. "We buy
infrequently, but we buy well."
In selecting new pedestals and
heads, the school considered such
factors as quality, durability, precision
and cost.
"We were very impressed with the
engineering of the Cartoni products,"
Priester notes. "We also liked the
pricing and the long-term cost of
ownership. Their warranty program
is better than those offered by most
manufacturers. They were the right fit
for us."
P90 pedestals are capable of
supporting the school's new Ikegami
HDK-95C camera systems and payloads
up to 55kg and 90kg, respectively.
They're also a perfect match for new
CueScript Teleprompter Monitors.

Cartoni P90 pedestals, Ikegami cameras
and CueScript teleprompters
http://www.inbroadcast.com https://www.streamguys.com/ http://actusdigital.com/ https://www.youtube.com/user/IthacaCollege http://actusdigital.com/
Table of Contents for the Digital Edition of In Broadcast - January 2016
