In Broadcast - November 2014 - 65

WWW.INBROADCAST.COM | ISSUE 37 - NOVEMBER 2014

I N T E R N A T I O N A L

N E W S

InSTUDIO

Does Your Media Company Need A BMS?
P

roConsultant Informatique (PCI)
is an international software
company dedicated to the design,
development and deployment of
integrated business solutions for
media companies who deliver
content across different platforms
- radio, TV, and digital services.
PCI's solutions are engineered
to meet global needs and can be
scaled to ﬁt speciﬁc requirements
of both large and small customers.
PCI's two ﬂagship applications are
LOUISE, a Business Management

PCI offers business management tools

Solution (BMS), and CINDY, an Ad
Sales Management system. Both
manage assets cross-platforms
(linear and non-linear).
They are fully integrated and ﬂuidly
interface with many surrounding
applications typically found in
media operations.
What is a BMS? As media
companies have aggregated
their multiplatform operations
to improve efficiencies and the
monetisation of assets, they face
a signiﬁcant challenge.
Software
solutions
attempting
to support
to
these
unified media
business with
workarounds
and exchange
interfaces to
s h a re d a t a
simply will
not
keep
pace with the
evolving media
infrastructure.
If they are not

scalable and fully integrated on day
one, they won't keep pace even with
costly custom enhancements.
PCI considers a comprehensive
media BMS as one that is:
* fully integrated, that efﬁciently
moves data with integrity;
* manages key media assets with
intuitive controls and analyses;
* scales easily with changing client
requirements;
* manages workﬂow - human and
technology - as well as data ﬂow.
The implementation of a BMS
is a great opportunity for content
providers to gain perspective,
analyse the bigger picture and shape
a new 'future-proof' organisation
through a brand new set of business
processes and an optimised
allocation of resources.
The emphasis of a BMS is on
managing simultaneously linear and
non-linear processes from a single
point of data entry.
Content providers have adapted to
change by building new distribution
paths as they become necessary -
web, mobile, etc.
A robust media BMS automates all
aspects of a uniﬁed media operation

so that the exact status is known at
any given moment, and appropriate
decisions can be made in a timely
manner as market forces dictate.
It includes all functionality required
to operate and manage linear
channels as well as non-linear plays.
It also includes a versatile Rights
Management module where all key
data - on rights types, duration,
authorisation, pricing, payments and
amortisation methods - is captured
for the lifecycle of the acquired asset.
At the other end of the business,
a BMS has a Royalties module
able to accurately manage royalty
reporting be it subscriber-based,
consumption-based or any other
revenue sharing methodology.
Moreover, a comprehensive
Business Management Solution
must be equipped with a Task
Manager to direct both human
and machine tasks (transcoding,
archiving, file movement, etc.),
with client-designed task plans that
keep workﬂow across all essential
operational areas moving smoothly
in ways that increase productivity
for today's fully digital and multiplatform world.
65

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