In Broadcast - November 2014 - 38

I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 37 - NOVEMBER 2014

N E W S

InPREVIEW

Cellular Uplinking: Where Are We At?
By Ronen Artman
VP of Marketing, LiveU

A

38

s the nights draw in across
the north and summer edges
across the south of the world,
it's time we had a look at where
the end of 2014 sees us at LiveU
and what 2015 will bring. It will
come as little surprise to you that
as market leader in the cellular
uplinking space, this has been
another hectic year, both in terms of
customer deployments - not least
the FIFA World Cup in Brazil - and
also pushing forward into a truly
solutions-based approach.
Let's take that last point ﬁrst, as it's
a phrase that you've probably heard
many times before. What we mean
by this is that customers can now
select cellular uplinking technology
from our smartphone app to our
ﬂagship LU500. In combination with
our ongoing cloud-enabled LiveU
Central, the hub for video ingestion,
we are now allowing customers to

select products from across our
range to create the solution they
need, managed how they want it.
We have also expanded our
strategic collaboration with
Panasonic, which has seen us
introduce an end-to-end solution
enabling P2HD series camera
recorders to connect directly to
the LiveU Central platform and
our cloud-based services for live
transmission.
Upcoming releases of Panasonic's
broadcasting camera recorders
will support a direct connection
with LiveU Central which allows
broadcasters to acquire both live
and recorded content from the
ﬁeld, preview it centrally or remotely,
broadcast it live or in scheduled
programming and distribute it to
any location.
Another key announcement
in 2014 was the deployment of

hundreds of LiveU units by India's
2015? We continue to develop
top broadcasters and online media
our solutions-based approach and
to boost their live reporting of the
we're now introducing a threeIndian General Elections, said to be
tiered solution: front-end content
the world's biggest elections. LiveU
acquisition products; LiveU Central,
units increased newsgathering
the hub for video ingestion; and now
capabilities for many of India's
LiveU Central+, which delivers a
broadcasters such as ANI, Network
range of powerful, value-added
18, Times Now, Aajtak, ETV Network,
premium cloud-based services.
News Wire Services, GTPL, Bansal
Over the next few months we will
News, TV9, Jaya TV, Sun TV, Zee
be announcing multiple cloudNetwork and others.
enabled services that will push the
Meanwhile in the UK, BT Sport
sector forward.
chose our technology to create
Of course, not forgetting the
Europe's ﬁrst cellular newsgathering
launch of the LU200...
(CNG) ﬂeet of vehicles. BT Sport has
worked with us and
Garland Partners
to equip three
Vauxhall Astras
with the LU500 and
Xtender remote
antenna technology.
Each
LU500
backpack unit
can be connected
wirelessly (up to
1,000 ft/300 metres)
or via Ethernet to the
Xtender that sits on
top of each vehicle.
And what about The LU200 from LiveU

Managing Metadata To Drive Workflows
By Crist Myers
President & CEO, Myers

M

etadata is a crucial, yet
a frequently overlooked,
component to achieving optimal
operational efficiency within a
broadcast operation - of any size.
Content, which is the most
valuable asset for media distributors,
moves through various workﬂows,
carrying with it both technical
(format, media ID, timings, etc.)
and operational (descriptions,
rights, airdates, etc.) metadata.
This descriptive data allows for
content to be effectively managed,
monetised, moved, and tracked
throughout its entire lifecycle. This
is especially true for a media facility
that produces or acquires its content
and has the rights to distribute in a
multitude of ways.
The proper utilisation of metadata
p ro v i d e s c o u n t l e s s c ro s s departmental efficiencies, such
as increased transparency and
more actionable insight. As such,
it is more important than ever
that today's media management

systems capitalise on a facility's
metadata to serve-up role-speciﬁc
insight and automate as many
non-creative tasks up and down
the broadcast chain as possible
- crossing multiple departments,
systems, and distribution points.
Myers' ProTrack is a great
e x a m p l e o f a b ro a d c a s t
management solution that focuses
on metadata to drive and facilitate
consistent and seamless workﬂows.
This focus ensures their clients will
be able to maximise their media
asset investment from the point
of acquisition through to playout,
reconciliation, and storage. Even
though ProTrack is able to initiate
workflows with the most basic
of metadata attributes, the true
potential of a media asset is realised
when you build forward its metadata
as additional information is made
available, such as rights, format,
sales contracts, air dates, etc. This
structure will provide additional
insight so that creative and business

teams are operating with the very
best information to drive respective
and collective workflows.
The ProTrack system comes
standard with a highly structured
and comprehensive content
metadata database that allows
scheduling, sales, and traffic
departments to manage assets
and quickly assemble schedules
and finalise broadcast logs for
multi-channel and multi-platform
distribution responsibilities. From
there, how and where the metadata
goes depends on what types of
distribution channels are being
leveraged. To accommodate speciﬁc
needs, Myers offers a number of
conﬁgurations and integrations that
extend ProTrack's capabilities and

provide bi-directional workﬂows
with automation, transcode, archive,
accounting, and websites.
Beyond ProTrack, Myers plays
an active role in contributing to the
development and implementation
of integration standards within
the industry, which improves
communication and reliability across
vital metadata exchange points.
Myers possesses over 25 years
of expertise maximising the beneﬁts
and impact of metadata to drive
workﬂows. Myers takes pride in
being able to offer media facilities,
large or small, a proven and scalable
broadcast management solution
that improves operational efﬁciency
and profitability.

Myers' ProTrack focuses on metadata
http://www.linkedin.com/pub/dir/?first=Phillip&last=Izzard&search=Go https://twitter.com/inbroadcast http://www.youtube.com/watch?v=qpzEatLsHdE&feature=youtube_gdata_player https://www.facebook.com/InBroadcast http://itunes.apple.com/gb/app/inbroadcast/id468652679?mt=8 https://play.google.com/store/apps/details?id=com.branded.inbroadcast&feature=search_result#?t=W251bGwsMSwyLDEsImNvbS5icmFuZGVkLmluYnJvYWRjYXN0Il0 http://WWW.INBROADCAST.COM http://www.liveu.tv/blog/liveu-s-new-arrival-the-lu200.html http://www.myersinfosys.com/protrack-tv.html
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