In Broadcast - November 2014 - 22

I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 37 - NOVEMBER 2014

N E W S

InREPLY

Innovating And Advancing
Transmission Technology
GatesAir Chief Executive Officer Phil Argyris
discusses the recent successes for the company...

22

InBroadcast: How is your
company adapting to meet
customer demands?
Phil Argyris: We're in the business
of helping our customers address
challenges, solve problems and
prepare for the future. It starts at
our front end with our global sales
force developing long-standing
relationships with customers,
listening to their business (and
technology) challenges. Our
product line organisation spends
an extensive amount of time
with our customers as well.
Through these efforts and that
of our R&D function we continually
drive new innovations in over-the-air
radio and TV products. Of course,
today much of this has to do with
helping our customers prepare for
the analogue to digital transition. For
those that have already transitioned
to digital, we're innovating forwardlooking solutions that enable new
revenue streams, increase channel
counts and support convergence
with mobile and next-generation
networks.
InB: What criteria are broadcasters
using to select products?
PA: Our customers are seeking
solutions that accelerate return on
investment and deliver lower total
cost of ownership. We introduced
our PowerSmart transmitter design
several years ago as part of our
green, sustainable initiatives. And
today in our next-generation TV
and radio products, Maxiva and
Flexiva transmitters, we continue to
innovate and advance designs that
reduce footprint, energy use and
maintenance requirements while
enabling higher channel counts
and more over-the-air services.
Broadcasters are also transitioning
from legacy to IP networking

GatesAir's Intraplex offers IP Link codecs

environments, seeking intelligent
solutions for the contribution and
distribution of media. Our Intraplex
solutions, notably IP Link codecs,
are at the forefront of intelligent
networking for signal transport
architectures.
InB: Which territories are showing
particular activity?
PA: GatesAir is a global company
with resources worldwide, and we
are seeing activity in every region -
it's just a matter of which trends are
driving regional business. Looking
at the DTV transition, we continue
to see strong activity across Africa,
Europe, and parts of Asia, migrating
customers from analogue to DVB-T2.
Business in Latin America remains
strong, across the region where
we are driving transitions to ISDBTb. In Mexico we continue to work
with the large broadcasters in their
implementation of ATSC. And in
the United States, we are busy
preparing ATSC broadcasters
f o r t h e s p e c t r u m re p a c k .
Our Maxiva transmitters offer
unique broadband designs
that simplify channel changes.
By eliminating broadcaster
concerns about complex channel
reassignments, many of our
customers are confident in
replacing aged infrastructure and
investing in new systems instead
of taking a wait-and-see approach.
Radio continues to be a strong
business globally. We're at the
leading edge of national digital
radio transitions, notably in Europe.
Norway, for example, is completing
a national DAB network with plans
to shut off FM radio completely. We
continue to optimise analogue FM
and AM networks for broadcasters,
recently closing large deals in the
Middle East and Northern Europe.

And of course North America
continues to be a dominant market
for us, with major broadcasters
updating infrastructure with our
Flexiva transmitters.
InB: Any product innovations
ahead that you can discuss?
PA: We're very bullish about our
LTE Mobile Offload initiative as we
work toward commercialising the
technology. The concept, developed
by the Technical University
of Braunschweig in Germany,
offloads bandwidth-rich TV and
video content from congested
LTE mobile networks, leveraging
broadcast TV's highly efficient oneto-many wireless content delivery
model. In addition, this opens a lane
for broadcasters to better reach
highly nomadic viewing audiences,
delivering new and existing services.
GatesAir has developed an overthe-air system that takes advantage
of synergies in the DVB-T2 standard -
specifically Future Extension Frames
- for delivery of LTE signals inside
the data stream. The architecture
is still evolving, and we expect to
have more news about LTE Mobile
Offload and opportunities within
other DTV standards in 2015. Of
course, we continue to innovate
for our Maxiva and Flexiva product
lines. At IBC we introduced our new
Maxiva LPTV and gap filler series,
which will be highly valuable to
international broadcasters looking
to fill in hard-to-reach areas across
the countryside and mountainous
regions in national deployments.
InB: Can you describe some of
your recent deployments?
PA: We're very proud of our DAB
deployment in Norway, where
network operator Norkring will
be able to reach more than 99%
of the population with DAB radio.
Norway is a very large country with
challenging terrain and a healthy
percentage of countryside. Through
modular shipments of turnkey
systems that expedite installation
and reduce transport costs, we're
helping Norkring efficiently rollout
a national DAB network by 2017

GatesAir Maxiva transmitter

that will support more services with
maximum spectrum efficiency - not
to mention exceptional programme
quality and operational reliability.
On the TV side, we have recently
supported very large ISDB-Tb
network rollouts in Brazil and
Argentina, with hundreds of high,
medium and low power Maxiva
transmitters. Some of these
installations integrate satellite
technologies to ensure reliable
delivery over very long distances,
notably in Brazil, and leverage
our unique remux capability to
efficiently recreate over-the-air
broadcast transport streams
(BTS) within the transmitter.
In the US, we recently shipped
the highest-power DTV solidstate transmitter to date to a local
broadcaster, replacing an aging
tube transmitter that was driving
up maintenance costs while
underperforming. This is intriguing
as solid-state transmitters over
20kW have traditionally been
considered too expensive. Our
cost-reducing, next-generation
PowerSmart 3D architecture
at the heart of our Maxiva and
Flexiva transmitters is breaking
that paradigm, bringing down the
total cost of ownership for highpower solid-state through smaller
footprints, lighter weights and
reduced power consumption.
We also have several large
deployments in progress in Africa
that we cannot yet discuss, though
these are similar to recent national
GatesAir DVB-T2 deployments
in Togo, Tanzania and Rwanda:
Large networks that deliver more
DTV services at better quality, with
maximum spectrum and operational
efficiency.
InB: Thank you for taking the time
to answer our questions.


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In Broadcast - November 2014

Table of Contents for the Digital Edition of In Broadcast - November 2014

In Broadcast - November 2014 - Intro
In Broadcast - November 2014 - Cover1
In Broadcast - November 2014 - Cover2
In Broadcast - November 2014 - 3
In Broadcast - November 2014 - 4
In Broadcast - November 2014 - 5
In Broadcast - November 2014 - 6
In Broadcast - November 2014 - 7
In Broadcast - November 2014 - 8
In Broadcast - November 2014 - 9
In Broadcast - November 2014 - 10
In Broadcast - November 2014 - 11
In Broadcast - November 2014 - 12
In Broadcast - November 2014 - 13
In Broadcast - November 2014 - 14
In Broadcast - November 2014 - 15
In Broadcast - November 2014 - 16
In Broadcast - November 2014 - 17
In Broadcast - November 2014 - 18
In Broadcast - November 2014 - 19
In Broadcast - November 2014 - 20
In Broadcast - November 2014 - 21
In Broadcast - November 2014 - 22
In Broadcast - November 2014 - 23
In Broadcast - November 2014 - 24
In Broadcast - November 2014 - 25
In Broadcast - November 2014 - 26
In Broadcast - November 2014 - 27
In Broadcast - November 2014 - 28
In Broadcast - November 2014 - 29
In Broadcast - November 2014 - 30
In Broadcast - November 2014 - 31
In Broadcast - November 2014 - 32
In Broadcast - November 2014 - 33
In Broadcast - November 2014 - 34
In Broadcast - November 2014 - 35
In Broadcast - November 2014 - 36
In Broadcast - November 2014 - 37
In Broadcast - November 2014 - 38
In Broadcast - November 2014 - 39
In Broadcast - November 2014 - 40
In Broadcast - November 2014 - 41
In Broadcast - November 2014 - 42
In Broadcast - November 2014 - 43
In Broadcast - November 2014 - 44
In Broadcast - November 2014 - 45
In Broadcast - November 2014 - 46
In Broadcast - November 2014 - 47
In Broadcast - November 2014 - 48
In Broadcast - November 2014 - 49
In Broadcast - November 2014 - 50
In Broadcast - November 2014 - 51
In Broadcast - November 2014 - 52
In Broadcast - November 2014 - 53
In Broadcast - November 2014 - 54
In Broadcast - November 2014 - 55
In Broadcast - November 2014 - 56
In Broadcast - November 2014 - 57
In Broadcast - November 2014 - 58
In Broadcast - November 2014 - 59
In Broadcast - November 2014 - 60
In Broadcast - November 2014 - 61
In Broadcast - November 2014 - 62
In Broadcast - November 2014 - 63
In Broadcast - November 2014 - 64
In Broadcast - November 2014 - 65
In Broadcast - November 2014 - 66
In Broadcast - November 2014 - 67
In Broadcast - November 2014 - 68
In Broadcast - November 2014 - 69
In Broadcast - November 2014 - 70
In Broadcast - November 2014 - 71
In Broadcast - November 2014 - 72
In Broadcast - November 2014 - 73
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In Broadcast - November 2014 - 75
In Broadcast - November 2014 - 76
In Broadcast - November 2014 - 77
In Broadcast - November 2014 - 78
In Broadcast - November 2014 - 79
In Broadcast - November 2014 - 80
In Broadcast - November 2014 - 81
In Broadcast - November 2014 - Cover4
In Broadcast - November 2014 - S1
In Broadcast - November 2014 - S2
In Broadcast - November 2014 - S3
In Broadcast - November 2014 - S4
In Broadcast - November 2014 - S5
In Broadcast - November 2014 - S6
In Broadcast - November 2014 - S7
In Broadcast - November 2014 - S8
In Broadcast - November 2014 - S9
In Broadcast - November 2014 - S10
In Broadcast - November 2014 - S11
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