In Broadcast - October 2014 - 73

WWW.INBROADCAST.COM | ISSUE 36 - OCTOBER 2014

I N T E R N A T I O N A L

N E W S

InFILE
Broadcasting Online Content Cont.
"Kahuna 360 and Sirius 800 allow
broadcasters to seamlessly
integrate 4K."

Seamless Integration
Still on the theme of 4K, Keith
Wymbs, Chief Marketing Ofﬁcer
for Elemental Technologies, says
the company now powers OTT
and IPTV services as well as live
UHD channels, for more than 500
media franchises.
"Elemental Cloud, adopted by
media leaders across all regions,
helps some of the largest enterprises
derive more elasticity from the
infrastructures supporting OTT and
IPTV. It is a Platform as a Service
(PaaS) that securely manages
high-volume live and on-demand
video solutions in combination. The
service automatically provisions and
dynamically scales virtual Elemental
instances, and can seamlessly
integrate those resources with
on-site infrastructure to instantly
expand video processing capacity."

centres on files. "Not only are
files getting larger and more
numerous, they're also becoming
more complex. Common HD and
other high bit-rate ﬁle formats add
complexity and eat up bandwidth
at an alarming rate."

Keith Wymbs,
Elemental
Technologies

"...Flexibility enables
video providers to
rapidly enhance
multiscreen video
offerings, grow
audiences, generate
greater revenues,
and decrease
capital expenses

"

Increasing Complexity
Jay Migliaccio, Director Cloud
Platforms and Services at Aspera,
believes the biggest challenge

He goes on to reveal how the
challenge is being met. "With highspeed transport as the backbone

technology, it's now possible to
enable rapid movement, distribution,
synchronisation and exchange of
live data, from any source to any
destination. Use of the cloud also
eliminates the need for upfront IT
investments and allows institutions
to scale out and back while paying
only for the capacity they use."
Built on Aspera's fasp transport
protocol, Aspera's on-demand cloud
solutions eliminate the bottlenecks
of conventional file transfer
technologies, enabling ﬁles of any
size and format to be transferred into
and out of the cloud at line speed.

Lowering Unit Costs
The Cloud also provides an
important part of the offerings
from Strategy & Technology.
"Cloud-based solutions are key
to our scalability," states MD
David Cutts. "S & T's focus is on
standardised systems, in particular
MHEG-IC and HbbTV. The adoption
of these is growing across the TV
population and we expect 75% of
UK TV households will have suitably
equipped TVs by 2018."
So, what is the biggest challenge?
"We are deploying new systems in a

crowded market and to some extent,
substituting for other, higher cost,
technologies. Getting consumer
attention for services beyond
the core PSB catch-up services
is an issue."

Streaming On Ice
NewTek's, 860 multi-camera
Tricaster production system
enables streaming directly from
the equipment - making it ideal
for broadcasting live footage
of a record-breaking Antarctic
expedition led by Parker Liautaud.
Willis Resilience Expedition
TV - named after the expedition's
backers - broadcast a daily live
60-minute show, including updates
from Parker, reporter-led news
stories, analyses and studio debates.
Content marketing agency Captive
Minds contracted facilities specialist
Shift 4 for the studio production.
Each show was mixed in the
TriCaster and streamed to Willis'
YouTube channel, and then uploaded
to the company's website.
It proved an overwhelming
success, both for the young explorer
and for the client.
73

Picture Perfect Solutions
For all screen - OTT Delivery

Cable

DTH

Terrestrial

IPTV

OTT

Appear TV combines state-of-the-art technology with an innovative modular design approach to video and signal processing solutions for broadcast
and IP network delivery to any screen. This unique central or edge-based
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providing incomparable density, flexibility and technical performance. Our
technology supports video processing for cable, satellite, terrestrial and IPbased distribution networks including:
* Content acquisition from any source, descrambling and decoding
* High-performance and high-density transcoding and encoding to any screen
* Powerful transport stream processing, EPG generator and audio levelling
* Multiplexing, modulators and multiple output interfaces for broadcasters
and network operators
Find out how the unique advantages of Appear TV can enhance your
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Tel: +47 24 11 90 20 / Fax: +47 24 11 90 21 / info@appeartv.com / appeartv.com

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In Broadcast - October 2014

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