In Broadcast - October 2014 - 72

I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 36 - OCTOBER 2014

N E W S

InFILE

Broadcasting Online Content
Just how are manufacturers meeting the increasing needs of broadcasting online content...

By Philip Stevens
Contributing Editor

E

72

arlier this year, a survey by
Strategy Analytics disclosed
that the global installed base of
Connected TV devices (Smart TVs,
Games Consoles, Blu-ray Players,
Digital Media Adapters and SetTop Boxes) will exceed two billion
units by 2018. And that creates an
ongoing need for developments
that meet the demands of those
offering 'alternative' viewing habits.
So, just what are manufacturers
doing to accommodate the evolving
requirements?
A n d y S a l o , V P P ro d u c t
Management, RGB Networks
says the company is offering
scalable, unified solutions for
multiscreen video delivery to any
device. "There is no doubt the
IPTV industry is finally seeing
the benefits of cloud computing
- with our CloudXtream solution
representing a major transition.
The time period associated with
network provisioning, cabling and
configuration required for specialised
hardware deployment and upgrades
can be reduced to almost nil, thanks
to cloud deployment models. Also,
given the cloud's innate ability to
scale to meet fluctuations to support
peak demands, it is the ideal space
for services like targeted ad insertion
and nDVR to be deployed."
Salo believes another area of
innovation is the development of the
technology 'Docker'. Essentially, this
does the same work as OpenStack
and other cloud technologies that
operate at the virtual machine (VM)
level, but at the application stage.
This will provide a 'virtual container'
for apps that can sit either on a
VM or an actual hardware server,
maximising flexibility for video
service providers.

Flexible Tool
The Cloud is also a major
consideration for Latvia based,
Veset. It has developed a playout
solution, called Nimbus Cloud
Playout, which takes full advantage
of cloud-based resources.
"By the nature of the architecture,
it is very synergetic with OTT
and IPTV distribution channels,"
explains Chief Commercial Officer,
Fraser Jardine. "We've seen that
many industry players do not yet
immediately recognise the difference

between streaming and cloudbased playout. What we deliver is
a very flexible tool that allows for
the creation of new channels. Our
approach is agnostic in terms of
distribution and our playout delivers
linear channels to satellite head end
or cable, OTT and IPTV."

Double Offering
Accenture is a provider of software,
Accenture Video Solution (AVS),
and a Systems Integrator and
operator for multi-faceted solutions.
"AVS is a modular software
platform that enables linear, ondemand and interactive digital
video services over any broadband
IP network to any media device,"
explains Sef Tuma, Accenture
Digital Video Global Offering and
Strategy Lead. "It can integrate
linear programming, available
through cable, satellite or terrestrial
broadcasting to offer a hybrid
broadcast and broadband solution."
Tuma adds "Given our pedigree
in Systems Integration, we can
break apart and re-combine our
solutions to fit the needs of a
client's business model - whether
the commercialisation of video
across various transaction types, the
combination of an OTT offering with
an existing IPTV or cable solution,
using video as a marketing channel,
or a highly flexible supply chain to a
number of distribution points."

Unified Interface
Modular is also the concept behind
Appear T V's approach. "Our
XC5000 Series Signal and Video
Processing platform provides
users with a complete, in-the-box
integrated platform with a unified
open standard user interface
that can support all broadcast
processes for delivery across
multiple carriers to any device
from a single compact modular
HW frame," explains CEO, Carl
Walter Holst.
He says that the unique modular
nature of the video processing
platform allows broadcast, cable,
satellite and telecom providers to
select from the different Appear
TV modules to create a solution
custom-tailored to their needs. "It
offers modules designed to support
video and signal processing all

Aspera's on-demand cloud solutions eliminate the bottlenecks of conventional
file transfer technologies

through the broadcast chain
including decoding, decryption,
descrambling, transcoding
and encoding to all screens
simultaneously with the capability
to adapt, edit and process the PSI/
SI data and provide modulation and
high-end IP functionality for a wide
range of network types."

Multiple Uses
Wowza Media Systems also
provides both OTT and IPTV
services using its Streaming Engine
software to power the delivery of
traditional and ABR streaming to
any IP-connected screen.
Chris Knowlton, VP & Streaming
Industry Evangelist, says:
"Streaming Engine software is
typically used to ingest incoming
linear channel streams from a
traditional broadcast encoder,
transmux - or 'repackage' - each
channel in real-time into multiple
streaming formats and then publish
those streams to content delivery
networks or directly to end-user
devices. If needed, the Engine can
be used with the optional Wowza
Transcoder AddOn software to
transcode the incoming streams
into H.264 video and AAC audio,
as well as to transrate the content
into multiple quality levels for
ABR streaming."

Education Need
According to Matthias Greve,
CEO of ABOX42 GmbH, the
biggest challenge for operators
is understanding the difference
between IPTV and OTT solutions,
and how to achieve their target
solution in a most effective way in
the shortest time.
"ABOX42 was one of the first
companies to introduce a H.265/4K
IP Set Top Box platform in 2014.
We see the request for more

efficient streaming technologies -
especially in OTT, having a greater
demand than 4K capabilities
today. This will change over time
when more 4K content is available
from broadcasters and Hollywood
studios. So today H.265 offers an
immediate benefit for operators,
whereas 4K seems still to be a
marketing feature, which is getting
more important and which at some
point will reach mainstream, as well."

Looking At 4K
And talking of 4K, Robert Rowe,
Snell's Managing Director of Live TV
says a key challenge in the move to
4K is ensuring a seamless transition
and integration into an existing
infrastructure.
"We're helping our customers
make the transition to 4K by putting
it at the centre of our products,
including the Sirius 800 routing
switchers, and the Kahuna 360
multi-format production switcher,
which can do full 4K wipes plus
animated transitions all from the
internal clipstore.

Matthias Greve,
ABOX42

"...The biggest
challenge for
operators is
understanding the
difference between
new IPTV and OTT
solutions

"

CONTINUED ON PAGE 73


http://www.linkedin.com/pub/dir/?first=Phillip&last=Izzard&search=Go https://twitter.com/inbroadcast http://www.youtube.com/watch?v=qpzEatLsHdE&feature=youtube_gdata_player https://www.facebook.com/InBroadcast http://itunes.apple.com/gb/app/inbroadcast/id468652679?mt=8 https://play.google.com/store/apps/details?id=com.branded.inbroadcast&feature=search_result#?t=W251bGwsMSwyLDEsImNvbS5icmFuZGVkLmluYnJvYWRjYXN0Il0. http://WWW.INBROADCAST.COM http://cloud.asperasoft.com/aspera-on-demand/

In Broadcast - October 2014

Table of Contents for the Digital Edition of In Broadcast - October 2014

In Broadcast - October 2014 - Intro
In Broadcast - October 2014 - Cover1
In Broadcast - October 2014 - Cover2
In Broadcast - October 2014 - 3
In Broadcast - October 2014 - 4
In Broadcast - October 2014 - 5
In Broadcast - October 2014 - 6
In Broadcast - October 2014 - 7
In Broadcast - October 2014 - 8
In Broadcast - October 2014 - 9
In Broadcast - October 2014 - 10
In Broadcast - October 2014 - 11
In Broadcast - October 2014 - 12
In Broadcast - October 2014 - 13
In Broadcast - October 2014 - 14
In Broadcast - October 2014 - 15
In Broadcast - October 2014 - 16
In Broadcast - October 2014 - 17
In Broadcast - October 2014 - 18
In Broadcast - October 2014 - 19
In Broadcast - October 2014 - 20
In Broadcast - October 2014 - 21
In Broadcast - October 2014 - 22
In Broadcast - October 2014 - 23
In Broadcast - October 2014 - 24
In Broadcast - October 2014 - 25
In Broadcast - October 2014 - 26
In Broadcast - October 2014 - 27
In Broadcast - October 2014 - 28
In Broadcast - October 2014 - 29
In Broadcast - October 2014 - 30
In Broadcast - October 2014 - 31
In Broadcast - October 2014 - 32
In Broadcast - October 2014 - 33
In Broadcast - October 2014 - 34
In Broadcast - October 2014 - 35
In Broadcast - October 2014 - 36
In Broadcast - October 2014 - 37
In Broadcast - October 2014 - 38
In Broadcast - October 2014 - 39
In Broadcast - October 2014 - 40
In Broadcast - October 2014 - 41
In Broadcast - October 2014 - 42
In Broadcast - October 2014 - 43
In Broadcast - October 2014 - 44
In Broadcast - October 2014 - 45
In Broadcast - October 2014 - 46
In Broadcast - October 2014 - 47
In Broadcast - October 2014 - 48
In Broadcast - October 2014 - 49
In Broadcast - October 2014 - 50
In Broadcast - October 2014 - 51
In Broadcast - October 2014 - 52
In Broadcast - October 2014 - 53
In Broadcast - October 2014 - 54
In Broadcast - October 2014 - 55
In Broadcast - October 2014 - 56
In Broadcast - October 2014 - 57
In Broadcast - October 2014 - 58
In Broadcast - October 2014 - 59
In Broadcast - October 2014 - 60
In Broadcast - October 2014 - 61
In Broadcast - October 2014 - 62
In Broadcast - October 2014 - 63
In Broadcast - October 2014 - 64
In Broadcast - October 2014 - 65
In Broadcast - October 2014 - 66
In Broadcast - October 2014 - 67
In Broadcast - October 2014 - 68
In Broadcast - October 2014 - 69
In Broadcast - October 2014 - 70
In Broadcast - October 2014 - 71
In Broadcast - October 2014 - 72
In Broadcast - October 2014 - 73
In Broadcast - October 2014 - 74
In Broadcast - October 2014 - 75
In Broadcast - October 2014 - 76
In Broadcast - October 2014 - 77
In Broadcast - October 2014 - 78
In Broadcast - October 2014 - 79
In Broadcast - October 2014 - 80
In Broadcast - October 2014 - 81
In Broadcast - October 2014 - 82
In Broadcast - October 2014 - 83
In Broadcast - October 2014 - 84
In Broadcast - October 2014 - 85
In Broadcast - October 2014 - 86
In Broadcast - October 2014 - S1
In Broadcast - October 2014 - S2
In Broadcast - October 2014 - S3
In Broadcast - October 2014 - S4
In Broadcast - October 2014 - S5
In Broadcast - October 2014 - S6
In Broadcast - October 2014 - S7
In Broadcast - October 2014 - S8
In Broadcast - October 2014 - S9
In Broadcast - October 2014 - S10
In Broadcast - October 2014 - S11
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202101
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202012
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202010
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202009
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202008
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202007
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202006
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202005
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202004
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202003
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202002
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202001
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201310
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201309
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201308
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201307
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201306
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201305
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201304
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201303
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201302
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201301
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201211
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201210
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201209
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201208
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201207
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201206
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201205
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201204
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201203
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201202
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
https://www.nxtbookmedia.com