In Broadcast - October 2014 - 30

I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 36 - OCTOBER 2014

N E W S

InMEDIA
InNEWS

Aspera Takes Digital
Workflows Into The Cloud
Aspera's transfer platform can help scale systems by empowering both on-premise and cloud
implementations by automatically shifting workflows to the cloud to increase capacity when
this is required...

T

30

he evolving digital media
ecosystem is undergoing rapid
innovation and change with the
explosive growth in size and volume
of digital content, the proliferation
of multiple video formats, and the
ever-growing appetite of audiences
to consume more media, more
quickly, and on more devices.
As a result, media companies
are struggling to quickly scale
their systems up and down to
handle the increasing complexity
of global production workflows
and, as a result, are unable to
optimally monetise their content.
Companies with extremely
variable or unpredictable digital
media transfer demands such as
live sports broadcasters face even
greater limitations.
The cloud, with virtually unlimited
computing and storage resources,
has emerged as a viable alternative
to fixed-capacity data centres.
However, the challenge of moving
Big Data into and out of the cloud
quickly and effectively while
also efficiently provisioning the
appropriate transfer capacity has
prevented these organisations from
fully realising their potential.

Innovation In The Cloud
With the Aspera Transfer Platform
built on FASP 3.5 technology,
Aspera addresses this fundamental
problem by enabling high-speed
transfers of large media to, from
and across cloud infrastructures,
supported by Aspera's direct-tocloud storage capabilities. Any
content can now seamlessly move
across distributed cloud and on

through a new generation REST
API. Customers can query this API
to create audit-based reports on
transfer history for the entire cluster,
and to verify delivery SLAs.

A Proven Technology

A transfer server crosses the high usage threshold, upon which a third server
is auto-provisioned (above) and the automatic termination of the third server
as the first server completes its transfer (below)

premises systems while meeting
fluctuating demands in real-time
with speed, control and ease.
The Auto-Scale Transfer Platform
within Aspera On Demand builds on
the direct-to-cloud storage transfer
capabilities to automatically scale
and expand transfer capacity
of Aspera server software in the
cloud, providing media companies
the ability to expand capacity as
needed and leverage the most costeffective infrastructure. Companies
can control and predict content
ingest, delivery and distribution
times, regardless of media volumes,
transfer distance, or network quality.

Intelligent Scaling
Built directly into the core Aspera
On Demand transfer software stack,
the Auto-Scale Transfer Platform
automatically matches the actual
transfer capacity with the transfer
demand in real-time, based on
user-defined policies. As transfer
throughput demand increases, the
software automatically adds new
server instances and moves highly
utilised servers out of availability.
As demand subsides, the platform
releases and spins down excess
servers.
This automated technology
helps clients avoid over- or underprovisioned scenarios, ensuring both
smooth delivery of video content
and the most efficient utilisation of
the cloud resources. The system is
fault tolerant to multi-node failures
and functions independently of
the particular cloud infrastructure
provider, with first versions available
for IBM Softlayer and Amazon AWS.

Powerful Monitoring
The platform is complemented
by Aspera ScaleDB, a new scale
out data store for distributed, high
throughput collection, aggregation
and reporting of all transfer
performance statistics and file
details across the auto cluster,
and cluster-wide transfer reporting
A visual representation of Aspera's Auto-Scale Transfer Platform

Customers such as Viki, PERFORM
and WDR mediagroup have
already demonstrated how the
Aspera transfer platform can help
dramatically scale their business
by powering both on premise and
cloud deployments with options
to automatically shift workflows
to cloud environments to increase
capacity on demand as needed.
Recently at IBC2014 in Amsterdam,
Netherlands, Aspera was awarded
Best of Show for its demonstration
of the Auto-Scale Transfer
Platform and was recognised by
TV Technology Europe for this
innovation in the cloud.
To learn more about how this
and other Aspera products and
technologies can help your
company overcome its digital media
challenges, visit Aspera's website.

Second Screens
At IBC2014, Aspera together with
EVS and Elemental highlighted the
first large-scale system deployed
for high-resolution live video
streaming via the cloud to enable
viewers to watch live HD media
and sporting events from their
connected devices.
Demand for coverage of events
continues to increase, with more and
more viewers turning to the Internet
for live match streaming. The
challenge for many broadcasters
is the ability to quickly transfer and
distribute match content across
smartphones, tablets, laptops
and connected TVs. To support
this growing online fan base, EVS
integrated Aspera FASP highspeed transfer and Elemental video
processing technologies to create a
revolutionary cloud-based content
delivery workflow.
The collaboration resulted in an
end-to-end production system that
is capable of near-live distribution
of live action sporting events to
streaming networks.


http://www.linkedin.com/pub/dir/?first=Phillip&last=Izzard&search=Go https://twitter.com/inbroadcast http://www.youtube.com/watch?v=qpzEatLsHdE&feature=youtube_gdata_player https://www.facebook.com/InBroadcast http://itunes.apple.com/gb/app/inbroadcast/id468652679?mt=8 https://play.google.com/store/apps/details?id=com.branded.inbroadcast&feature=search_result#?t=W251bGwsMSwyLDEsImNvbS5icmFuZGVkLmluYnJvYWRjYXN0Il0. http://WWW.INBROADCAST.COM http://asperasoft.com/ http://asperasoft.com/technology/platforms/aspera-transfer-platform/

In Broadcast - October 2014

Table of Contents for the Digital Edition of In Broadcast - October 2014

In Broadcast - October 2014 - Intro
In Broadcast - October 2014 - Cover1
In Broadcast - October 2014 - Cover2
In Broadcast - October 2014 - 3
In Broadcast - October 2014 - 4
In Broadcast - October 2014 - 5
In Broadcast - October 2014 - 6
In Broadcast - October 2014 - 7
In Broadcast - October 2014 - 8
In Broadcast - October 2014 - 9
In Broadcast - October 2014 - 10
In Broadcast - October 2014 - 11
In Broadcast - October 2014 - 12
In Broadcast - October 2014 - 13
In Broadcast - October 2014 - 14
In Broadcast - October 2014 - 15
In Broadcast - October 2014 - 16
In Broadcast - October 2014 - 17
In Broadcast - October 2014 - 18
In Broadcast - October 2014 - 19
In Broadcast - October 2014 - 20
In Broadcast - October 2014 - 21
In Broadcast - October 2014 - 22
In Broadcast - October 2014 - 23
In Broadcast - October 2014 - 24
In Broadcast - October 2014 - 25
In Broadcast - October 2014 - 26
In Broadcast - October 2014 - 27
In Broadcast - October 2014 - 28
In Broadcast - October 2014 - 29
In Broadcast - October 2014 - 30
In Broadcast - October 2014 - 31
In Broadcast - October 2014 - 32
In Broadcast - October 2014 - 33
In Broadcast - October 2014 - 34
In Broadcast - October 2014 - 35
In Broadcast - October 2014 - 36
In Broadcast - October 2014 - 37
In Broadcast - October 2014 - 38
In Broadcast - October 2014 - 39
In Broadcast - October 2014 - 40
In Broadcast - October 2014 - 41
In Broadcast - October 2014 - 42
In Broadcast - October 2014 - 43
In Broadcast - October 2014 - 44
In Broadcast - October 2014 - 45
In Broadcast - October 2014 - 46
In Broadcast - October 2014 - 47
In Broadcast - October 2014 - 48
In Broadcast - October 2014 - 49
In Broadcast - October 2014 - 50
In Broadcast - October 2014 - 51
In Broadcast - October 2014 - 52
In Broadcast - October 2014 - 53
In Broadcast - October 2014 - 54
In Broadcast - October 2014 - 55
In Broadcast - October 2014 - 56
In Broadcast - October 2014 - 57
In Broadcast - October 2014 - 58
In Broadcast - October 2014 - 59
In Broadcast - October 2014 - 60
In Broadcast - October 2014 - 61
In Broadcast - October 2014 - 62
In Broadcast - October 2014 - 63
In Broadcast - October 2014 - 64
In Broadcast - October 2014 - 65
In Broadcast - October 2014 - 66
In Broadcast - October 2014 - 67
In Broadcast - October 2014 - 68
In Broadcast - October 2014 - 69
In Broadcast - October 2014 - 70
In Broadcast - October 2014 - 71
In Broadcast - October 2014 - 72
In Broadcast - October 2014 - 73
In Broadcast - October 2014 - 74
In Broadcast - October 2014 - 75
In Broadcast - October 2014 - 76
In Broadcast - October 2014 - 77
In Broadcast - October 2014 - 78
In Broadcast - October 2014 - 79
In Broadcast - October 2014 - 80
In Broadcast - October 2014 - 81
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In Broadcast - October 2014 - 84
In Broadcast - October 2014 - 85
In Broadcast - October 2014 - 86
In Broadcast - October 2014 - S1
In Broadcast - October 2014 - S2
In Broadcast - October 2014 - S3
In Broadcast - October 2014 - S4
In Broadcast - October 2014 - S5
In Broadcast - October 2014 - S6
In Broadcast - October 2014 - S7
In Broadcast - October 2014 - S8
In Broadcast - October 2014 - S9
In Broadcast - October 2014 - S10
In Broadcast - October 2014 - S11
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202101
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202012
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
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http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
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http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
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