In Broadcast - September 2014 - 82


I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 35 - SEPTEMBER 2014

N E W S

InFILE
Assessing Quality At IBC2014 Cont.
4K Quality

82

Digimetrics' Aurora 5 automated
file-based QC product harnesses
CUDA GPU acceleration to test
and play back IMF, including
complex CPLs, and can test 4K
in any other container or codec,
including JPEG 2000, DPX, HEVC,
H.264. Digimetrics suggests that
this enables the system to review up
to eight times more content in the
same time period compared with
other tools. The automation is via
watch folders from where Aurora 5
can automatically apply test plans
according to the file attributes,
and automate file movement or
provide corrective action based
on the QC results or manual QC
review decisions. More advanced
integration is achieved by the usage
of SOAP API which instructs Aurora
5, receives the Aurora QC results,
and then take appropriate actions
through third party applications.
Also beating the UltraHD drum is
Rohde & Schwarz which is planning
to use this year's Amsterdam
show to showcase its product
portfolio for the entire 4K video
transmission path. It has announced
that broadcast operator KBS
used terrestrial Rohde & Schwarz
transmitters to broadcast the first
4K programmes in Korea paired with
its test and measurement equipment
to maintain the broadcast quality.

Rohde & Schwarz head-end and
monitoring solutions enable network
operators and OTT providers to
improve their broadcast efficiency.
It facilitates, at a given bandwidth,
HEVC encoding to be used to
transmit more services and improve
the picture resolution quality.

Phabrix Sx handheld monitor

Pocket Friendly T&M

A t I B C 2 014 , P h a b r i x w i l l
focus on broadening its Dolby
support. Originally released for
its PHABRIX Sx handheld test
and measurement instruments
support for Dolby E now extends
to the Rx modular rack mount
instruments. According to the
company, success is down to the
amalgamation of Dolby analysis
within the video toolset. It allows
an engineer to use a portable
handheld tool with both audio
and video test and measurement
tools for generation, analysis and
monitoring. Dolby-E metadata in
an audio stream is displayed and
determines whether the Dolby-E
packet is timed correctly on the

SDI video stream.
The Dolby-E
m ay a ls o b e
monitored
from any of
the SDI inputembedded audio
channel pairs or
the AES input.
Another vendor
showing portable
test kit is Hamlet,
whose handheld
MicroFlex Mach2
HD-SDI, SD-SDI
&
composite
m e a s u r i n g ,
m o n i t o r i n g
and generation
instrument was
demonstrated at
NAB2014 alongside a range of
rack-based equipment. After a
multi-award winning show in Las
Vegas, the company will have a lot
to live up to in Amsterdam.

Content Rush

With the rush to produce and
deliver T V in quantities that
were unthinkable even a decade
ago, and the stratospheric rise
in popularity of YouTube and
Facebook videos, there has been
a concern about the quality of the
programming output.
However, more viewers are

The award-winning
MicroFlex Mach2
from Hamlet

tuning
in
than
ever, meaning that
somewhere, somehow
the right content is
being produced, in a
format that is more than
acceptable to the public.
Many professional
observers fear that the
craft skills required of
television camera, lighting
and sound crews are
declining: the rush to screen
and the declining focus
on guild-based and inhouse broadcaster training
have combined to produce
fast turnaround programming
that may have failed to reach the
benchmarks of the pre-digital days.
However, what cannot be doubted
is that television companies have
access to all the tools that they
need to remain compliant with
national and international technical
standards and to deliver pictures
and sound to the home that are of
the highest quality.
IBC will doubtless see an
evolution of these tools, with
innovations in cloud, 4K and
portable kit to meet every need.

Meeting Viewer Expectations With Over-The-Top
By Simen Frostad,
Chairman of Bridge Technologies

D

o viewers really expect the
same standards of service
when they watch an OTT stream
as when they switch on the
television?
It's become a mantra for
manufacturers and pundits to say
that OTT providers who fail to
live up to consumer expectations
will not succeed, and that
these expectations are defi ned
by everyone's experience of
linear television.
This isn't the whole truth if you
think about it for a moment. Nobody
really equates the experience of
watching on-demand content on
a smartphone with watching a
top-quality broadcast on a good
HD screen. Adaptive streaming,
variable reception conditions,
and the inherent limitations
of the viewing device mean it
never can be.

In general, the viewing public
accepts this, and regards the
ability to watch anywhere as a
convenience that comes with some
compromises. But there are limits
to that tolerance. We may not mind
too much if the bitrate adapts to a
lower quality for example, but we'll
only take so much buffering before
becoming irritated. We'll tolerate
the picture freezing momentarily
so long as the sound continues
uninterrupted. And so on.
There's always scope for a
provider to do noticeably better
than the competition, and this is
really what's behind the ideal of
matching TV service quality. We'll
accept a few compromises until one
provider or another demonstrates
that we could be watching a less
compromised service. Picture and
sound quality are important, but
so are the ancillary experiences of

searching for and finding content
to watch. Programme guides are a
big part of the 'TV experience', and
if the OTT providers fail to make
it easy for viewers to navigate the
content offering, this is definitely
an area in which subscribers can
become disenchanted.
But does the same imperative
apply to all providers? Do all OTT

OTT 4 with subtitling

services have to embody the
highest possible quality, or run
the risk of becoming unwatched?
Not necessarily, because OTT
services are provided by a range
of different entities, with different
expectations and success
thresholds in the market.
An established broadcaster
with a solid base of subscribers,
generating revenue from
conventional TV services, does
not have the same goals from
its OTT offering as an aggressive
OTT-only player making a pitch
for customers switching from the
old guard. For the new kid on
the block, attracting subscribers
with a noticeably better service
is the only possible game. This
means not just an attractive library
of content, but a higher picture
quality, a really good programme
guide, and the possible delivery of
pictures and sound.
But whatever standard an OTT
provider aims for, timely, accurate
information on QoS and QoE is
essential, in order to avoid falling
behind those constantly evolving
consumer expectations.


http://www.linkedin.com/pub/dir/?first=Phillip&last=Izzard&search=Go https://twitter.com/inbroadcast http://www.youtube.com/watch?v=qpzEatLsHdE&feature=youtube_gdata_player https://www.facebook.com/InBroadcast http://itunes.apple.com/gb/app/inbroadcast/id468652679?mt=8 https://play.google.com/store/apps/details?id=com.branded.inbroadcast&feature=search_result#?t=W251bGwsMSwyLDEsImNvbS5icmFuZGVkLmluYnJvYWRjYXN0Il0. http://www.inbroadcast.com http://www.hamlet.co.uk/products/hardware/microflex-mach2/ http://www.phabrix.com/product-details.asp?Auto_ID=27 http://www.bridgetech.tv/

Table of Contents for the Digital Edition of In Broadcast - September 2014

In Broadcast - September 2014 - Intro
In Broadcast - September 2014 - 1
In Broadcast - September 2014 - 2
In Broadcast - September 2014 - 3
In Broadcast - September 2014 - 4
In Broadcast - September 2014 - 5
In Broadcast - September 2014 - 6
In Broadcast - September 2014 - 7
In Broadcast - September 2014 - 8
In Broadcast - September 2014 - 9
In Broadcast - September 2014 - 10
In Broadcast - September 2014 - 11
In Broadcast - September 2014 - 12
In Broadcast - September 2014 - 13
In Broadcast - September 2014 - 14
In Broadcast - September 2014 - 15
In Broadcast - September 2014 - 16
In Broadcast - September 2014 - 17
In Broadcast - September 2014 - 18
In Broadcast - September 2014 - 19
In Broadcast - September 2014 - 20
In Broadcast - September 2014 - 21
In Broadcast - September 2014 - 22
In Broadcast - September 2014 - 23
In Broadcast - September 2014 - 24
In Broadcast - September 2014 - 25
In Broadcast - September 2014 - 26
In Broadcast - September 2014 - 27
In Broadcast - September 2014 - 28
In Broadcast - September 2014 - 29
In Broadcast - September 2014 - 30
In Broadcast - September 2014 - 31
In Broadcast - September 2014 - 32
In Broadcast - September 2014 - 33
In Broadcast - September 2014 - 34
In Broadcast - September 2014 - 35
In Broadcast - September 2014 - 36
In Broadcast - September 2014 - 37
In Broadcast - September 2014 - 38
In Broadcast - September 2014 - 39
In Broadcast - September 2014 - 40
In Broadcast - September 2014 - 41
In Broadcast - September 2014 - 42
In Broadcast - September 2014 - 43
In Broadcast - September 2014 - 44
In Broadcast - September 2014 - 45
In Broadcast - September 2014 - 46
In Broadcast - September 2014 - 47
In Broadcast - September 2014 - 48
In Broadcast - September 2014 - 49
In Broadcast - September 2014 - 50
In Broadcast - September 2014 - 51
In Broadcast - September 2014 - 52
In Broadcast - September 2014 - 53
In Broadcast - September 2014 - 54
In Broadcast - September 2014 - 55
In Broadcast - September 2014 - 56
In Broadcast - September 2014 - 57
In Broadcast - September 2014 - 58
In Broadcast - September 2014 - 59
In Broadcast - September 2014 - 60
In Broadcast - September 2014 - 61
In Broadcast - September 2014 - 62
In Broadcast - September 2014 - 63
In Broadcast - September 2014 - 64
In Broadcast - September 2014 - 65
In Broadcast - September 2014 - 66
In Broadcast - September 2014 - 67
In Broadcast - September 2014 - 68
In Broadcast - September 2014 - 69
In Broadcast - September 2014 - 70
In Broadcast - September 2014 - 71
In Broadcast - September 2014 - 72
In Broadcast - September 2014 - 73
In Broadcast - September 2014 - 74
In Broadcast - September 2014 - 75
In Broadcast - September 2014 - 76
In Broadcast - September 2014 - 77
In Broadcast - September 2014 - 78
In Broadcast - September 2014 - 79
In Broadcast - September 2014 - 80
In Broadcast - September 2014 - 81
In Broadcast - September 2014 - 82
In Broadcast - September 2014 - 83
In Broadcast - September 2014 - 84
In Broadcast - September 2014 - 85
In Broadcast - September 2014 - 86
In Broadcast - September 2014 - 87
In Broadcast - September 2014 - 88
In Broadcast - September 2014 - 89
In Broadcast - September 2014 - S1
In Broadcast - September 2014 - S2
In Broadcast - September 2014 - S3
In Broadcast - September 2014 - S4
In Broadcast - September 2014 - S5
In Broadcast - September 2014 - S6
In Broadcast - September 2014 - S7
In Broadcast - September 2014 - S8
In Broadcast - September 2014 - S9
In Broadcast - September 2014 - S10
In Broadcast - September 2014 - S11
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
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