In Broadcast - September 2014 - 70


I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 35 - SEPTEMBER 2014

N E W S

InREPLY

The Demand For Hybrid Video Platforms
Nikos Kyriopoulos, Director of
Product Management at Media
Excel, discusses content on the go...

V

70

ideo anywhere, anytime, any
content. Operators are driven
by the need to retain customers
and the allure of new revenue.
Consumers are now addicted
to quality content, when they
want it, on any device they carry.
Ultimately, both will benefit from
this evolution, but operators face
short-term challenges managing
the architecture required to meet
the new demands.
Video service providers, which
include the traditional providers who
have always had access to content,
but need to distribute it in new ways,
now compete with new entrants,
including mobile carriers, ISPs,
online and big box retailers and
more. To counter this competitive
pressure, operators must stay agile.

Video Domination On The
Network Means New Scalability
Requirements:
As video continues to dominate
network traffic, making up 66% of
all consumer driven Internet traffic
in 2013, and 79% by 2018 (Cisco
Report), operators, particularly
telcos, are questioning conventional
unicast delivery models while
envying the scalability of broadcast
TV. LTE-B/eMBMS deployments
around the world showcase
how existing LTE infrastructure
and spectrum investment can
be utilised to deliver unicast or
broadcast video according to
viewership/popularity of service
and substantially offload their
cellular network.

Consumer Consumption Evolution
Means Complex Workflows And
Need For Versatility For Operators:
As consumer demand and
operational directives shif t,
operators need to dynamically
migrate services across multiple
architectures and to multiple end
points. Operators must of course
provide live, catch-up and video
on demand services, but also
much trickier workflows such as
live to video on demand (recording,
archiving, replays, catch-up)
and video on demand to live
(playout-based services). Further
consumers expect video delivered
anywhere, any screen and any type
of content, as they migrate from
place to place and from device to
device. Being able to manage these
complex workflows is essential for
operator success.

Juggling Complex Consumption
Patter ns Means Multiple
Architectures And The Need For
Flexibility:
Although each technological
advancement by itself provides
incremental or even disruptive
benefits, operators are faced
with the task to optimally
streamline their operations in
order to accommodate those
advancements under the same
ecosystem and within a controlled
budget. Further, with changes
to consumption models come
challenges on how to manage,
monitor and navigate services
across the cloud, ground and
virtual architectures.
Tr a d i t i o n a l g ro u n d - b a s e d
architectures, operating 24x7,
make good sense for operators
with installed infrastructure or in

Media Excel OTT and multiscreen infrastructure

Media Excel HERO Network Management System

circumstances where content is
locally available. Virtual operations,
running on a hypervisor or
commercial cloud infrastructure,
allow the recycling of IT equipment
for a variety of services and can
be repurposed fairly quickly, but
generally command a substantial
OPEX, possibly diminishing the
ROI of the service. Cloud-based
services make the most sense for
seasonal or unscheduled peaks
of demand, as often seen in live
special event broadcast, like TV
show finales, breaking news,
the Super Bowl or World Cup,
and can be scaled very quickly
without CAPEX.
(Unprecedented demand, a sign
of what future events will look
like, came with the World Cup.
The Germany vs. Portugal game
generated 4.3 Tbps of Internet traffic,
and Argentina vs. Netherlands in
the semi-finals generated 6.9 Tbps,
with 10% of the world watching
online - Akamai Report).
These services can be scaled
very quickly without a CAPEX hit.
While delivering better SLAs, due to
implied redundancy, operators are
asked to give up some operational
control. Current pricing models for
cloud transcoding are prohibitively
expensive and unpredictable, and
owning a "private cloud" cost
prohibitive. Additionally, most
cloud transcoding services do not
offer a reliable way of ingesting live
feeds as those are generally much
more challenging and demanding
compared to VoD ones.
Given the advantages and
disadvantages of each workflow,
operators have to manage services
across the three architectures.
Switching from one to another
requires reconfiguration of services
and options, as typically different
products and platforms are involved
in each case. Feature parity and
seamless monitoring and migration
are essential, but rare.

How Media Excel Addresses This
Complexity:
Media Excel's HERO product line
helps operators meet evolving
video production and consumption
patterns. The HERO product line
combines an encoding engine for
H.264/AVC and H.265/HEVC, native
support for all adaptive technologies
(including MPEG-DASH), and a
broad ecosystem of DRM, CDN and
ad serving integration partnerships.
HERO enables live and video on
demand transcoding services from
sub-VGA to 4K/UHD, from MPEG2 to AVC and HEVC, in ground,
cloud and virtual environments. We
provide both a carrier grade chassis
and a cloud-based virtual appliance.
With our HMS (HERO Network
Management System), operators
get full visibility, configuration and
control from a central location for
all those diverse workflows. HERO
Cloud offers packet loss-free ingest
with SMPTE 2022/Pro-MPEG FEC as
well as HLS and RTMP ingest over
HTTP with native error correction.
Given the challenges of managing
multiple architectures, Media Excel
also provides workflow management
and APIs, including SOAP, REST and
SNMP based monitoring and control
for load balancing and optimal
resource utilisation.
Finally, our pricing model
empowers operators to take full
advantage of the potential of cloud
services without imposing additional
OPEX headaches. HERO Cloud runs
on many virtualisation environments,
including Amazon/AWS, IBM, Atos,
Fujitsu, VMWare, HYPERV, Microsoft
Azure and KVM.
HERO delivers high-profile services
with operators worldwide, including
RTL, Orange, NFL, NBA, MTV, Vevo,
Korea Telecom, AT&T, Verizon, Level3,
QuickPlay, MobiTV and more.
Contact us at events@mediaexcel.
com to set up an appointment at IBC
or visit us on our stand.


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Table of Contents for the Digital Edition of In Broadcast - September 2014

In Broadcast - September 2014 - Intro
In Broadcast - September 2014 - 1
In Broadcast - September 2014 - 2
In Broadcast - September 2014 - 3
In Broadcast - September 2014 - 4
In Broadcast - September 2014 - 5
In Broadcast - September 2014 - 6
In Broadcast - September 2014 - 7
In Broadcast - September 2014 - 8
In Broadcast - September 2014 - 9
In Broadcast - September 2014 - 10
In Broadcast - September 2014 - 11
In Broadcast - September 2014 - 12
In Broadcast - September 2014 - 13
In Broadcast - September 2014 - 14
In Broadcast - September 2014 - 15
In Broadcast - September 2014 - 16
In Broadcast - September 2014 - 17
In Broadcast - September 2014 - 18
In Broadcast - September 2014 - 19
In Broadcast - September 2014 - 20
In Broadcast - September 2014 - 21
In Broadcast - September 2014 - 22
In Broadcast - September 2014 - 23
In Broadcast - September 2014 - 24
In Broadcast - September 2014 - 25
In Broadcast - September 2014 - 26
In Broadcast - September 2014 - 27
In Broadcast - September 2014 - 28
In Broadcast - September 2014 - 29
In Broadcast - September 2014 - 30
In Broadcast - September 2014 - 31
In Broadcast - September 2014 - 32
In Broadcast - September 2014 - 33
In Broadcast - September 2014 - 34
In Broadcast - September 2014 - 35
In Broadcast - September 2014 - 36
In Broadcast - September 2014 - 37
In Broadcast - September 2014 - 38
In Broadcast - September 2014 - 39
In Broadcast - September 2014 - 40
In Broadcast - September 2014 - 41
In Broadcast - September 2014 - 42
In Broadcast - September 2014 - 43
In Broadcast - September 2014 - 44
In Broadcast - September 2014 - 45
In Broadcast - September 2014 - 46
In Broadcast - September 2014 - 47
In Broadcast - September 2014 - 48
In Broadcast - September 2014 - 49
In Broadcast - September 2014 - 50
In Broadcast - September 2014 - 51
In Broadcast - September 2014 - 52
In Broadcast - September 2014 - 53
In Broadcast - September 2014 - 54
In Broadcast - September 2014 - 55
In Broadcast - September 2014 - 56
In Broadcast - September 2014 - 57
In Broadcast - September 2014 - 58
In Broadcast - September 2014 - 59
In Broadcast - September 2014 - 60
In Broadcast - September 2014 - 61
In Broadcast - September 2014 - 62
In Broadcast - September 2014 - 63
In Broadcast - September 2014 - 64
In Broadcast - September 2014 - 65
In Broadcast - September 2014 - 66
In Broadcast - September 2014 - 67
In Broadcast - September 2014 - 68
In Broadcast - September 2014 - 69
In Broadcast - September 2014 - 70
In Broadcast - September 2014 - 71
In Broadcast - September 2014 - 72
In Broadcast - September 2014 - 73
In Broadcast - September 2014 - 74
In Broadcast - September 2014 - 75
In Broadcast - September 2014 - 76
In Broadcast - September 2014 - 77
In Broadcast - September 2014 - 78
In Broadcast - September 2014 - 79
In Broadcast - September 2014 - 80
In Broadcast - September 2014 - 81
In Broadcast - September 2014 - 82
In Broadcast - September 2014 - 83
In Broadcast - September 2014 - 84
In Broadcast - September 2014 - 85
In Broadcast - September 2014 - 86
In Broadcast - September 2014 - 87
In Broadcast - September 2014 - 88
In Broadcast - September 2014 - 89
In Broadcast - September 2014 - S1
In Broadcast - September 2014 - S2
In Broadcast - September 2014 - S3
In Broadcast - September 2014 - S4
In Broadcast - September 2014 - S5
In Broadcast - September 2014 - S6
In Broadcast - September 2014 - S7
In Broadcast - September 2014 - S8
In Broadcast - September 2014 - S9
In Broadcast - September 2014 - S10
In Broadcast - September 2014 - S11
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
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http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
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http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
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