In Broadcast - September 2014 - 24


I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 35 - SEPTEMBER 2014

N E W S

InREPLY

Screen Systems Expands Subtitling Scope
Screen Systems, Sales and Marketing Director,
Gary Glover discusses the state of play in
advanced subtitling provision...

24

InBroadcast: How is your
company adapting to meet
customer demands?
Gary Glover: In a specialist
market sector such as subtitling
it is particularly important to take
account of emerging trends and
listen carefully to customer feedback.
As television broadcasts expand
across regions and increasing
capabilities are needed, Screen is
able to adapt the modular structure
built into all its products to meet
these challenges. A one-size-fits-all
approach is no longer applicable
and future-proofing to allow for
continued expansion is essential.
Our PolistreamBLACK subtitle
transmission hardware solution
and file-based product MediaMate
have both proven that this
has been a popular strategy.
From a subtitling preparation
perspective, we insist on
employing experts who have
extensive hands-on experience.
Regular collaboration with day-today subtitling professionals and
education establishments enables
our team to identify real-life issues.
The new WinCAPS Script Extractor
module is a prime example of this;
understanding actual scenarios of
working subtitlers enabled us to
pinpoint exact requirements and
integrate them into the product.

Screen's PolistreamBlack hardware subtitle transmission system

range, we would never consider
diminishing the level of support we
offer to our customers.

A full HbbTV service in South East Asia offers advanced features for
Vietnam's state-owned VTV, DVB-T2 network

InB: What criteria are broadcasters
using to select products?
GG: This is always difficult to
quantify as many broadcasters
use very different criteria when
considering products. What has
emerged in the last few years
however is a requirement for
specialist suppliers who are
considered the experts in their
respective field rather than a general
one-stop-shop approach. As the
broadcast sector expects ever more

complex features and the technical
requirements to achieve these grow,
we believe this is the right approach.
Support appears to be a consistent
driver in the purchasing decision and
particularly in arenas where failure
may result in financial penalties as
a result of mandated performance
conditions; such as subtitling.
Screen has built its brand upon its
premium support service which has
become one of our differentiators,
and in spite of our robust product

InB: Which territories are showing
particular activity?
GG: While Europe and the USA
continue to show steady growth
it has been the emerging markets
of Asia, Australasia and South
America which are expanding
rapidly. This seems to be the
message across all sectors of
our industry - not just subtitling.
It's very clear that in the APAC
region a hunger exists to adopt new
technologies with a race to be first
amongst neighbouring countries.
Besides subtitling, Screen has
developed cutting-edge HbbTV
technology in conjunction with
Icareus (Finland) and it's in these
innovations where the interest has
been heaviest from Asia.
InB: Any product innovations
ahead that you can discuss?
GG: Screen continues to innovate
and will be releasing a number of
new products and offering new
approaches to existing workflows
over the next two years, but I'm
unable to be specific at this point.
InB: Can you describe some of
your recent deployments?
GG: With subtitling technology
deployments, unfortunately not.
We have completed major projects
in the UK, USA, Latin America
and Malaysia, but in each case
the customers have requested
anonymity from all their suppliers and
Screen has to respect their wishes.
With the aforementioned HbbTV
developments however, Screen
in partnership with Icareus, has
recently delivered the first full HbbTV
service in South East Asia offering
advanced features on Vietnam's
state owned VTV, DVB-T2 network.
InB: Thank you for taking time to
answer our questions.

Screen has developed cutting-edge HbbTV technology in conjunction with Icareus


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Table of Contents for the Digital Edition of In Broadcast - September 2014

In Broadcast - September 2014 - Intro
In Broadcast - September 2014 - 1
In Broadcast - September 2014 - 2
In Broadcast - September 2014 - 3
In Broadcast - September 2014 - 4
In Broadcast - September 2014 - 5
In Broadcast - September 2014 - 6
In Broadcast - September 2014 - 7
In Broadcast - September 2014 - 8
In Broadcast - September 2014 - 9
In Broadcast - September 2014 - 10
In Broadcast - September 2014 - 11
In Broadcast - September 2014 - 12
In Broadcast - September 2014 - 13
In Broadcast - September 2014 - 14
In Broadcast - September 2014 - 15
In Broadcast - September 2014 - 16
In Broadcast - September 2014 - 17
In Broadcast - September 2014 - 18
In Broadcast - September 2014 - 19
In Broadcast - September 2014 - 20
In Broadcast - September 2014 - 21
In Broadcast - September 2014 - 22
In Broadcast - September 2014 - 23
In Broadcast - September 2014 - 24
In Broadcast - September 2014 - 25
In Broadcast - September 2014 - 26
In Broadcast - September 2014 - 27
In Broadcast - September 2014 - 28
In Broadcast - September 2014 - 29
In Broadcast - September 2014 - 30
In Broadcast - September 2014 - 31
In Broadcast - September 2014 - 32
In Broadcast - September 2014 - 33
In Broadcast - September 2014 - 34
In Broadcast - September 2014 - 35
In Broadcast - September 2014 - 36
In Broadcast - September 2014 - 37
In Broadcast - September 2014 - 38
In Broadcast - September 2014 - 39
In Broadcast - September 2014 - 40
In Broadcast - September 2014 - 41
In Broadcast - September 2014 - 42
In Broadcast - September 2014 - 43
In Broadcast - September 2014 - 44
In Broadcast - September 2014 - 45
In Broadcast - September 2014 - 46
In Broadcast - September 2014 - 47
In Broadcast - September 2014 - 48
In Broadcast - September 2014 - 49
In Broadcast - September 2014 - 50
In Broadcast - September 2014 - 51
In Broadcast - September 2014 - 52
In Broadcast - September 2014 - 53
In Broadcast - September 2014 - 54
In Broadcast - September 2014 - 55
In Broadcast - September 2014 - 56
In Broadcast - September 2014 - 57
In Broadcast - September 2014 - 58
In Broadcast - September 2014 - 59
In Broadcast - September 2014 - 60
In Broadcast - September 2014 - 61
In Broadcast - September 2014 - 62
In Broadcast - September 2014 - 63
In Broadcast - September 2014 - 64
In Broadcast - September 2014 - 65
In Broadcast - September 2014 - 66
In Broadcast - September 2014 - 67
In Broadcast - September 2014 - 68
In Broadcast - September 2014 - 69
In Broadcast - September 2014 - 70
In Broadcast - September 2014 - 71
In Broadcast - September 2014 - 72
In Broadcast - September 2014 - 73
In Broadcast - September 2014 - 74
In Broadcast - September 2014 - 75
In Broadcast - September 2014 - 76
In Broadcast - September 2014 - 77
In Broadcast - September 2014 - 78
In Broadcast - September 2014 - 79
In Broadcast - September 2014 - 80
In Broadcast - September 2014 - 81
In Broadcast - September 2014 - 82
In Broadcast - September 2014 - 83
In Broadcast - September 2014 - 84
In Broadcast - September 2014 - 85
In Broadcast - September 2014 - 86
In Broadcast - September 2014 - 87
In Broadcast - September 2014 - 88
In Broadcast - September 2014 - 89
In Broadcast - September 2014 - S1
In Broadcast - September 2014 - S2
In Broadcast - September 2014 - S3
In Broadcast - September 2014 - S4
In Broadcast - September 2014 - S5
In Broadcast - September 2014 - S6
In Broadcast - September 2014 - S7
In Broadcast - September 2014 - S8
In Broadcast - September 2014 - S9
In Broadcast - September 2014 - S10
In Broadcast - September 2014 - S11
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
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