In Broadcast - August 2014 - 79


WWW.INBROADCAST.COM | ISSUE 34 - AUGUST 2014

I N T E R N A T I O N A L

N E W S

InFORM

Simplicity Unlocks A Complex World
By Simen K. Frostad
Chairman, Bridge Technologies

W

hat is the problem with
complexity? We are all
sophisticated higher primates
with the ability to form and
process abstract concepts, to
evaluate subtle and diverse sense
impressions, to plot a path and
follow it in spite of many tempting
alternatives.
Complexity is so much a fact of
our lives that we can't escape it,
but we don't want it to overwhelm
us either. This has always been the
case, even in times we might think
of now as some kind of simpler
golden age. Buddhism and Zen
Buddhism have been around for
millennia, and surely evolved as
a way of finding calm and making
sense of a world that was difficult to
live in and easy to be confused by.
We are constantly looking for
ways to remove obstacles to our

progress, reduce the 'noise' of
unwanted distractions and ideas,
and focus on the 'signal' of our
own purpose and thought. We
want to be more efficient, and
more effective.
The oriental martial arts offer an
example of the power of simplicity
amid complexity. The complexity is
in the chaos and unpredictability of
combat, and the simplicity is in the
mind of the martial arts master. One
such master taught his students that
when they found themselves in a
life-and-death situation they should
immediately resolve on death. In
this way, they would clear their
minds of fear, hesitancy and doubt,
their reactions would be sharper
and their interventions more definite,
and the result would be a greater
chance of success in combat.
Most of us, fortunately, do not

Camera Corps Action Year
T

his year is proving to be another
exhilarating one for Camera
Corps working in partnership with
major OB specialists, production
companies and broadcasters
globally.
"Speciality cameras for major
inter national sports events
continue to feature high on our
agenda this year," comments
Shaun Glanville, Director of
Business Development at Camera
Corps. "Events captured by our
production partners using Camera
Corps equipment and services
this year have so far included the
Winter Games in Sochi, Isle of

Man TT, Wimbledon Lawn Tennis
Championships, and the World
Cup in Brazil."
"The acquisition of SIS LIVE's
Special Cameras assets has
boosted Camera Corps' extensive
portfolio of equipment and its
ability to do more work this year,"
adds Barry Parker, Commercial
Manager. "It has also ensured
the continued global availability
of some of the most advanced
special-purpose cameras in
the business."
The expanded range now
includes live or recorded on-board
mobile applications, specialist

Flashback: The Sochi mountain venue team

need to make such resolutions. But
we can probably all agree that we
feel better and more productive
working at a desk that's clear
and well organised than one
piled high with jumbled papers,
unsorted correspondence, empty
coffee cups, and maybe a pair of
trainers or a cycle helmet. It's a
bit of everyday 'Zen' we can all
benefit from. We may be taking
extremely difficult decisions at our
desk, but somehow we seem to
think more clearly.
Simplicity can be powerful in
almost any situation. 'The little
black dress' delivers the goods in a
way a complicated piece of couture
might never do. Picasso could
take a single line for a walk for 30
seconds and make it depict a figure
more vividly than most artists could
in six weeks of intricate painting.
The underlying realities in both
cases are no less complex; but
our understanding of them is more
immediate and more valuable to
us because the complexities
have been presented in a simple
way. It takes insight and skill to
engineer this.

aquatic camera systems, as well
as the Cricket Stump Cam.
Camera Corps deployed over
80 expert crew and dedicated
specialist cameras in Sochi across
multiple venues. In addition to
robotic and commentary cameras,
Camera Corps installed and
operated SMPTE and fibre links
used to transmit live HD video.
Among the Sochi highlights
was the winning footage from a
Camera Corps helmet cam used
in the Board Cross event. Also
deployed were unique pop-up
cameras used to capture dynamic
action shots during the bobsleigh,
skeleton and luge.
Maintaining business continuity
with existing clients was key to

Understanding: Simplicity
v. Complexity

But in our world, and in the
complex world of digital media
especially, simplicity really is the
key to understanding.
79
the success of the SIS Special
Camera acquisition. This included
installing numerous on board
systems and effect cameras for
the 2014 Isle of Man TT motorcycle
races and Cricket Stump Cam kits
for the Indian Premier League and
signing a new multi-year contract
with Sky Sports for Stump Cams
for the domestic cricket season.
An innovative new system was
launched for the first Test Match
series in June.
At the Wimbledon Lawn Tennis
Championships remote and fixedposition cameras were deployed by
the Camera Corps team for Visions
to cover host, unilateral and club
requirements across the venue.
The World Cup in Brazil was the
next stop on Camera Corps' global
sports circuit, where the new Q3
robotic pan/tilt/zoom cameras
were used by broadcasters at
various presentation studios along
Copacabana beach.
In October, the Camera Corps
team heads to Korea where it will
be supplying managed specialist
cameras across every venue
for the 2014 Asian Games - in
particular a Plunge Cam to cover
the diving competition.
Meanwhile, in the UK, Camera
Corps continues to provide
production specialist cameras
for many sports across all major
broadcast channels.


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Table of Contents for the Digital Edition of In Broadcast - August 2014

In Broadcast - August 2014 - Intro
In Broadcast - August 2014 - Cover1
In Broadcast - August 2014 - Cover2
In Broadcast - August 2014 - 3
In Broadcast - August 2014 - 4
In Broadcast - August 2014 - 5
In Broadcast - August 2014 - 6
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In Broadcast - August 2014 - 80
In Broadcast - August 2014 - 81
In Broadcast - August 2014 - S1
In Broadcast - August 2014 - S2
In Broadcast - August 2014 - S3
In Broadcast - August 2014 - S4
In Broadcast - August 2014 - S5
In Broadcast - August 2014 - S6
In Broadcast - August 2014 - S7
In Broadcast - August 2014 - S8
In Broadcast - August 2014 - S9
In Broadcast - August 2014 - S10
In Broadcast - August 2014 - S11
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