In Broadcast - August 2014 - 78


I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 34 - AUGUST 2014

N E W S

InMEDIA

Forbidden Forscene To Extend IBC TV
F

78

o r b i d d e n Te c h n o l o g i e s
Forscene will serve as one of
the core technologies behind IBC
TV's expansion into year-round
programming.
And, for the first time, Forscene
will play a role in managing
video content for the IBC2014
Innovation Awards.
"We have partnered with IBC TV
for the past six years to provide
access to news footage during the
week of the show, and now IBC
TV will get even more value out of
that partnership by using Forscene
to make show footage available
all year long," said Greg Hirst,
Business Development Director,
Forbidden Technologies plc. "Now
anyone who is authorised will be
able to use Forscene to tap into IBC
TV's wealth of content and reuse it
long after IBC is over."
IBC TV - the official TV and
webcasting channel for the
I n t e r n a t i o n a l B ro a d c a s t i n g
Convention (IBC) held each
September in Amsterdam - will go
from broadcasting one 20-minute
programme per day during
the conference to 12 hours of
continuous programming each

conference day.
Forbidden will supply IBC TV with
unlimited access to the Forscene
cloud and a 20-megabit uplink to
a local Forscene server for video
uploads during the show.
Clip names and other metadata
will be added at the point of ingest
so that content will be searchable
in Forscene. From there, authorised
exhibitors and broadcasters can
use Forscene to view and select
material that they would like to use
in their own programming.
"The idea behind this expansion
was to transform IBC from a
weeklong event into a year-round
resource," said Sue Robinson,
Producer, IBC TV. "Now we will
not only be able to get the content
out to more news outlets and
encourage more reuse during the
show, but after the show as well."
Forscene will also be used to
provide remote access to the
IBC2014 Awards entries. Awards
entrants will upload the highresolution version of their video
submission into Forscene over a
standard Internet connection using
the Web upload option.
"Using Forscene to view and

Forscene will provide one of the key content solutions behind IBC TV

transmit video amongst all of
the parties involved will greatly
streamline the way we manage the
nomination materials," said Dick
Hobbs, Video Content Manager for
the IBC2014 Innovation Awards.
"This will eliminate the downtime
spent waiting for source video
to get from one place to another,
simplifying the process and creating
a more efficient workflow."
Various IBC representatives

across different geographies will
then use Forscene to access the
entries - in both proxy and highresolution form - to perform quality
control, administrative review, and
content preparation.
Forscene will be used to deliver
the original video source of the
award entries to a London post
house for production of video
elements for the awards show.

Globecast's 'Media Factory'
A

Globecast's Media Factories will be present in Paris,
London, Singapore and Los Angeles

t IBC2014 Globecast is
introducing a single unique
workflow to deliver all content
preparation services, including
playout, VoD preparation, content
formatting and creative services.
The workflow dubbed "Media
Factory" will allow Globecast to more
efficiently support broadcasters,
enabling them to manage and localise
content for individual territories.
In addition to its worldwide presence
in 15 countries, the Globecast's
Media Factories - in Paris, London,
Singapore and Los Angeles - will
leverage the company's proven
expertise in handling both linear
broadcast and on-demand services.
The Media Factory approach
delivers dedicated operations
management in close cooperation
with clients and goes beyond
traditional media management,
logistics and playout services.
Localisation of content -
broadcasters and content providers
need to reach as wide an audience
as possible, delivering content
that's relevant to them. At IBC2014,
Globecast will highlight a range of
innovative solutions such as Edge
playout that allow content to be
adapted to local markets, handling
relevant branding, advert insertion
and even compliance issues.
Globecast's technical expertise,

highly experienced team and indepth knowledge of complex content
workflows removes the technical,
logistical and legal complexities
associated with delivering content
internationally, across multiple
regions and platforms.
The company's global presence
and knowledge of local TV markets
allows broadcasters to take
advantage of its solutions wherever
they are in the world.
Monetisation of content - in
an ever more competitive media
landscape, Globecast provides
new ways to reach the largest
possible audience by facilitating
distribution across all platforms to
reach every screen, while protecting
and monetising the content.
At IBC2014 Globecast will be
highlighting its unique ability to
handle everything in a secure
way, from content acquisition and
distribution/delivery - including
encrypted satellite distribution and
over-the-top geo-localisation of
feeds - to local ad insertion.
Visitors to IBC2014 will have
the opportunity to learn about
Globecast's range of monetisation
tools, which can extract greater
value from content, through both
advertising and subscription
management models for OTT
services for example.


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Table of Contents for the Digital Edition of In Broadcast - August 2014

In Broadcast - August 2014 - Intro
In Broadcast - August 2014 - Cover1
In Broadcast - August 2014 - Cover2
In Broadcast - August 2014 - 3
In Broadcast - August 2014 - 4
In Broadcast - August 2014 - 5
In Broadcast - August 2014 - 6
In Broadcast - August 2014 - 7
In Broadcast - August 2014 - 8
In Broadcast - August 2014 - 9
In Broadcast - August 2014 - 10
In Broadcast - August 2014 - 11
In Broadcast - August 2014 - 12
In Broadcast - August 2014 - 13
In Broadcast - August 2014 - 14
In Broadcast - August 2014 - 15
In Broadcast - August 2014 - 16
In Broadcast - August 2014 - 17
In Broadcast - August 2014 - 18
In Broadcast - August 2014 - 19
In Broadcast - August 2014 - 20
In Broadcast - August 2014 - 21
In Broadcast - August 2014 - 22
In Broadcast - August 2014 - 23
In Broadcast - August 2014 - 24
In Broadcast - August 2014 - 25
In Broadcast - August 2014 - 26
In Broadcast - August 2014 - 27
In Broadcast - August 2014 - 28
In Broadcast - August 2014 - 29
In Broadcast - August 2014 - 30
In Broadcast - August 2014 - 31
In Broadcast - August 2014 - 32
In Broadcast - August 2014 - 33
In Broadcast - August 2014 - 34
In Broadcast - August 2014 - 35
In Broadcast - August 2014 - 36
In Broadcast - August 2014 - 37
In Broadcast - August 2014 - 38
In Broadcast - August 2014 - 39
In Broadcast - August 2014 - 40
In Broadcast - August 2014 - 41
In Broadcast - August 2014 - 42
In Broadcast - August 2014 - 43
In Broadcast - August 2014 - 44
In Broadcast - August 2014 - 45
In Broadcast - August 2014 - 46
In Broadcast - August 2014 - 47
In Broadcast - August 2014 - 48
In Broadcast - August 2014 - 49
In Broadcast - August 2014 - 50
In Broadcast - August 2014 - 51
In Broadcast - August 2014 - 52
In Broadcast - August 2014 - 53
In Broadcast - August 2014 - 54
In Broadcast - August 2014 - 55
In Broadcast - August 2014 - 56
In Broadcast - August 2014 - 57
In Broadcast - August 2014 - 58
In Broadcast - August 2014 - 59
In Broadcast - August 2014 - 60
In Broadcast - August 2014 - 61
In Broadcast - August 2014 - 62
In Broadcast - August 2014 - 63
In Broadcast - August 2014 - 64
In Broadcast - August 2014 - 65
In Broadcast - August 2014 - 66
In Broadcast - August 2014 - 67
In Broadcast - August 2014 - 68
In Broadcast - August 2014 - 69
In Broadcast - August 2014 - 70
In Broadcast - August 2014 - 71
In Broadcast - August 2014 - 72
In Broadcast - August 2014 - 73
In Broadcast - August 2014 - 74
In Broadcast - August 2014 - 75
In Broadcast - August 2014 - 76
In Broadcast - August 2014 - 77
In Broadcast - August 2014 - 78
In Broadcast - August 2014 - 79
In Broadcast - August 2014 - 80
In Broadcast - August 2014 - 81
In Broadcast - August 2014 - S1
In Broadcast - August 2014 - S2
In Broadcast - August 2014 - S3
In Broadcast - August 2014 - S4
In Broadcast - August 2014 - S5
In Broadcast - August 2014 - S6
In Broadcast - August 2014 - S7
In Broadcast - August 2014 - S8
In Broadcast - August 2014 - S9
In Broadcast - August 2014 - S10
In Broadcast - August 2014 - S11
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http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
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