In Broadcast - August 2014 - 59


WWW.INBROADCAST.COM | ISSUE 34 - AUGUST 2014

I N T E R N A T I O N A L

N E W S

InTECH

The Total Solution for
Production Communication
o
m
LiveU in use at a report from a Mexico Game during the
2014 FIFA World Cup in Brazil

World Cup Coverage
Is A Game-Changer
By
Ronen Artman
VP of Marketing,
LiveU

S

ports coverage has always
been central to the rise of
cellular uplink technologies; indeed
LiveU's breakthrough success was
at the Beijing Olympics with NBC
in 2008.
The London Olympics in 2012
saw the use of LiveU technology
reach unprecedented levels as
broadcasters realised the benefit
of the speed of deployment and
mobility of the technology. The
2014 FIFA World Cup in Brazil has
moved things on again: it was a
genuine game-changer.
The event ended with Germany
as champions, of course. But they
were not the only winners: fans from
around the world experienced TV
coverage like never before. All the
colour, noise and excitement of
the tournament was delivered to
screens around the world in new
and exciting ways. Leading the
way was LiveU's range of cellular
uplink units and apps, providing
360-degree involvement to boost
coverage and create a truly
immersive experience.
Juan Alberto Esquivel, Director
of Transmission, RCN television,
says: "We took the LiveU units
to São Paulo, Brasilia, Rio,
Natau, Salvador, Recife and Belo
Horozonte. LiveU exceeded our
expectations. It gave us the mobility
to go live from anywhere, anytime.
We knew the Brazilian landscape
would be challenging, however, we
hit 9 Mbps in some areas. Also the

management system, LiveU Central,
gave us flexibility and geo-location
that allowed us to maximise the use
of the units in the field."
Over 80 broadcasters turned to
LiveU and Brazilian partner UCAN,
with more than 200 units used per
week at the tournament's peak.
The total number of hours
transmitted topped 2,650, with
10,156 total sessions equating to
over 40 TB of data.
But perhaps the most startling
statistic - and one that testifies to
the signal robustness of LiveU's
latest technology, including the
flagship LU500 - is that 98% of
the broadcasts were live. This
figure remained consistent across
the tournament.
Juan Pablo Marino, Director of
Transmission, Caracol TV Columbia,
says: "We used several solutions
from LiveU for the FIFA World Cup.
The mobility we had with the units
and Xtender gave us the ability to
go live from five different locations
at the same time following the
Colombian team and its fans: a true
game-changer for us in the creation
of content for global events."
All worries about the weakness
of telecommunications networks,
which led to cell phone blackouts
during last year's Confederations
Cup, were swept aside. Products
from across LiveU's range were
used to create bespoke solutions
for customers, including its Xtender
technology that increased signal
robustness at key stadiums.
As Oscar Javier Rojas Valderrama,
VP of operations, Televicentro, says:
"For Televicentro the LiveU were
flyways. The quality achieved in
Brazil was satellite-like. LiveU was
a great player with Televicentro's
team in Brazil."

Eclipse® HX
ps
A high performance matrix intercom
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platform that combines power,
extensibility, and speed with intelligent
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trunking over Ethernet/IP, CAT5, MADI,
g
E1/T1, or Optical Fiber.
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An advanced signal transport solution
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for distributing audio, intercom, and video
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pllatfo

www.clearcom.com
Copyright © 2014. Clear-Com, LLC. All rights reserved. ® Clear-Com, the Clear-Com logo,
Eclipse and ProGrid are registered trademarks of HM Electronics, Inc.

59


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Table of Contents for the Digital Edition of In Broadcast - August 2014

In Broadcast - August 2014 - Intro
In Broadcast - August 2014 - Cover1
In Broadcast - August 2014 - Cover2
In Broadcast - August 2014 - 3
In Broadcast - August 2014 - 4
In Broadcast - August 2014 - 5
In Broadcast - August 2014 - 6
In Broadcast - August 2014 - 7
In Broadcast - August 2014 - 8
In Broadcast - August 2014 - 9
In Broadcast - August 2014 - 10
In Broadcast - August 2014 - 11
In Broadcast - August 2014 - 12
In Broadcast - August 2014 - 13
In Broadcast - August 2014 - 14
In Broadcast - August 2014 - 15
In Broadcast - August 2014 - 16
In Broadcast - August 2014 - 17
In Broadcast - August 2014 - 18
In Broadcast - August 2014 - 19
In Broadcast - August 2014 - 20
In Broadcast - August 2014 - 21
In Broadcast - August 2014 - 22
In Broadcast - August 2014 - 23
In Broadcast - August 2014 - 24
In Broadcast - August 2014 - 25
In Broadcast - August 2014 - 26
In Broadcast - August 2014 - 27
In Broadcast - August 2014 - 28
In Broadcast - August 2014 - 29
In Broadcast - August 2014 - 30
In Broadcast - August 2014 - 31
In Broadcast - August 2014 - 32
In Broadcast - August 2014 - 33
In Broadcast - August 2014 - 34
In Broadcast - August 2014 - 35
In Broadcast - August 2014 - 36
In Broadcast - August 2014 - 37
In Broadcast - August 2014 - 38
In Broadcast - August 2014 - 39
In Broadcast - August 2014 - 40
In Broadcast - August 2014 - 41
In Broadcast - August 2014 - 42
In Broadcast - August 2014 - 43
In Broadcast - August 2014 - 44
In Broadcast - August 2014 - 45
In Broadcast - August 2014 - 46
In Broadcast - August 2014 - 47
In Broadcast - August 2014 - 48
In Broadcast - August 2014 - 49
In Broadcast - August 2014 - 50
In Broadcast - August 2014 - 51
In Broadcast - August 2014 - 52
In Broadcast - August 2014 - 53
In Broadcast - August 2014 - 54
In Broadcast - August 2014 - 55
In Broadcast - August 2014 - 56
In Broadcast - August 2014 - 57
In Broadcast - August 2014 - 58
In Broadcast - August 2014 - 59
In Broadcast - August 2014 - 60
In Broadcast - August 2014 - 61
In Broadcast - August 2014 - 62
In Broadcast - August 2014 - 63
In Broadcast - August 2014 - 64
In Broadcast - August 2014 - 65
In Broadcast - August 2014 - 66
In Broadcast - August 2014 - 67
In Broadcast - August 2014 - 68
In Broadcast - August 2014 - 69
In Broadcast - August 2014 - 70
In Broadcast - August 2014 - 71
In Broadcast - August 2014 - 72
In Broadcast - August 2014 - 73
In Broadcast - August 2014 - 74
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In Broadcast - August 2014 - 76
In Broadcast - August 2014 - 77
In Broadcast - August 2014 - 78
In Broadcast - August 2014 - 79
In Broadcast - August 2014 - 80
In Broadcast - August 2014 - 81
In Broadcast - August 2014 - S1
In Broadcast - August 2014 - S2
In Broadcast - August 2014 - S3
In Broadcast - August 2014 - S4
In Broadcast - August 2014 - S5
In Broadcast - August 2014 - S6
In Broadcast - August 2014 - S7
In Broadcast - August 2014 - S8
In Broadcast - August 2014 - S9
In Broadcast - August 2014 - S10
In Broadcast - August 2014 - S11
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201310
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201309
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201308
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201307
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201306
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201305
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201304
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201303
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201302
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201301
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201211
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201210
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201209
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201208
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201207
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201203
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
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