In Broadcast - August 2014 - 59

WWW.INBROADCAST.COM | ISSUE 34 - AUGUST 2014

I N T E R N A T I O N A L

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InTECH

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LiveU in use at a report from a Mexico Game during the
2014 FIFA World Cup in Brazil

World Cup Coverage
Is A Game-Changer
By
Ronen Artman
VP of Marketing,
LiveU

S

ports coverage has always
been central to the rise of
cellular uplink technologies; indeed
LiveU's breakthrough success was
at the Beijing Olympics with NBC
in 2008.
The London Olympics in 2012
saw the use of LiveU technology
reach unprecedented levels as
broadcasters realised the beneﬁt
of the speed of deployment and
mobility of the technology. The
2014 FIFA World Cup in Brazil has
moved things on again: it was a
genuine game-changer.
The event ended with Germany
as champions, of course. But they
were not the only winners: fans from
around the world experienced TV
coverage like never before. All the
colour, noise and excitement of
the tournament was delivered to
screens around the world in new
and exciting ways. Leading the
way was LiveU's range of cellular
uplink units and apps, providing
360-degree involvement to boost
coverage and create a truly
immersive experience.
Juan Alberto Esquivel, Director
of Transmission, RCN television,
says: "We took the LiveU units
to São Paulo, Brasilia, Rio,
Natau, Salvador, Recife and Belo
Horozonte. LiveU exceeded our
expectations. It gave us the mobility
to go live from anywhere, anytime.
We knew the Brazilian landscape
would be challenging, however, we
hit 9 Mbps in some areas. Also the

management system, LiveU Central,
gave us ﬂexibility and geo-location
that allowed us to maximise the use
of the units in the field."
Over 80 broadcasters turned to
LiveU and Brazilian partner UCAN,
with more than 200 units used per
week at the tournament's peak.
The total number of hours
transmitted topped 2,650, with
10,156 total sessions equating to
over 40 TB of data.
But perhaps the most startling
statistic - and one that testiﬁes to
the signal robustness of LiveU's
latest technology, including the
ﬂagship LU500 - is that 98% of
the broadcasts were live. This
ﬁgure remained consistent across
the tournament.
Juan Pablo Marino, Director of
Transmission, Caracol TV Columbia,
says: "We used several solutions
from LiveU for the FIFA World Cup.
The mobility we had with the units
and Xtender gave us the ability to
go live from ﬁve different locations
at the same time following the
Colombian team and its fans: a true
game-changer for us in the creation
of content for global events."
All worries about the weakness
of telecommunications networks,
which led to cell phone blackouts
during last year's Confederations
Cup, were swept aside. Products
from across LiveU's range were
used to create bespoke solutions
for customers, including its Xtender
technology that increased signal
robustness at key stadiums.
As Oscar Javier Rojas Valderrama,
VP of operations, Televicentro, says:
"For Televicentro the LiveU were
ﬂyways. The quality achieved in
Brazil was satellite-like. LiveU was
a great player with Televicentro's
team in Brazil."

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59

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