In Broadcast - July 2014 - 68

I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 33 - JULY 2014

N E W S

InMEDIA

John Stanley Productions Uses Forscene
J

ohn Stanley Productions
(JSP) has used Forbidden
Technologies Forscene in its
workﬂow to produce television and
Internet ads for Boots No7 Protect
and Perfect Anti-Ageing Serums,
marking the ﬁrst time Forscene has
been used in the production of a
commercial.
"The ratio of ﬁlming to ﬁnished
product on this project was
enormous. The challenge was how
to tell the story in just a minute
when we had enough material for an
hour-long programme. That meant
culling a lot of material in a hurry,"
said Michelle Langer, Executive
Producer at JSP.
"One of our producers had used
Forscene before and was impressed
with the ability to view and select
clips independently of the editor.
Forscene was an invaluable tool for
enabling efﬁcient communications
between the crew on a shoot and
the producer and editor in the edit
suite at The Farm."
JSP had three crews working
t h r o u g h o u t t h e c o u n t r y,
simultaneously ﬁlming eight women

Commercial for Boots No7 Protect and Perfect Anti-Ageing Serums
produced by John Stanley Productions using Forscene

who were living without mirrors for
four weeks while they tested the
product to see the difference it made
to their lines and wrinkles.
Every other day they sent drives

back to The Farm to be ingested. As
each day's footage was copied to
The Farm's media storage, proxies
were automatically uploaded
to JSP's Forscene account - so

that the rushes were immediately
available to be viewed by Rachel
Viner, Senior Producer. From that
footage, the company produced
a 60-second TV ad, a 40-second
TV ad, and a three-minute online
version that all told the story of the
women's experiences.
Before the main edit block,
producers and editors had one
day a week in an edit suite to cut
weekly highlights. Having access
to the media in Forscene made it
possible to preselect the clips before
edit day, making the time in the edit
suite much more productive.
"Those weekly edits would have
been a much longer process if the
editor and producer had to wait until
they were in the edit suite to view all
the rushes from the three directors,
or if they had been working from
paper edits," Langer said. "Forscene
made the entire process run more
smoothly and efficiently."
Forscene also improved efﬁciency
in the ﬁnal edit by allowing the
producer to view and select
alternative clips whilst the editor
was working on the master cut.

68

FORSCENE. MAKE THE STORY
Whatever content you make, Forscene helps
you make it quicker, more creatively, more
completely and with greater certainty. Make
the moment. Make media that makes hearts
race. Make delight.
Move your post production into the cloud and
discover how Forscene enables you to make
the stories that we all respond to, with more
simplicity and speed than ever.

VISIT WWW.FORSCENE.CO.UK

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In Broadcast - July 2014

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