In Broadcast - July 2014 - 22

I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 33 - JULY 2014

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InREVIEW

BroadcastAsia2014 Reflects Key Trends

As anticipated, BroadcastAsia2014, staged at Singapore's Marina Bay Sands reflected the latest
developments in digital entertainment technology and the creation and delivery of content...

By Jim Evans

Contributing Editor

T

he opening of BroadcastAsia
coincided with the staging of the
2014 FIFA World Cup, which gave
a suitable peg for show Assistant
Project Director Calvin Koh's preshow address.
"Rapid strides in digital
entertainment technology have
transformed the way content,
including sports content, is created,
delivered and consumed.
"Consumers are demanding
high deﬁnition, on-the-go content,
coupled with interactive and
personalised viewing experiences
on multiple platforms," said Koh, no
doubt unaware of the complaints
concerning poor TV sound quality
during the World Cup opening

22

ceremony. "BroadcastAsia2014
highlights the game-changing
technologies in 4K/UHD, second
screen and OTT that will come
together at this year's biggest
sporting event to deliver live content
in ultra HD resolution onto multiple
mobile platforms."
At a media brieﬁng, EVS, a leading
provider of live video production
systems, showcased their live multiformat production tools, central
media exchange and multimedia
distribution platforms that were the
enabling technologies for the 2014
FIFA World Cup host broadcaster
HBS. EVS' advanced technologies
enabled HBS to make live action
instantly available for production
and distribution as well as deliver
expanded and enhanced content
across all multimedia platforms.
"As our world gets increasingly
mobile and connected, audiences
demand more real-time content on
their mobile devices. Broadcasters
have the opportunity to use OTT as

EVS C-Cast Xplore - instant clip
access over a web browser

an enabling technology to reach a
higher level of play through a more
intimate connection with viewers.
We are proud to play a role in
bringing the world's most watched
sporting event to multiple platforms
for sports fans across the world,"
said Joop Janssen, CEO, EVS.
EVS chose BroadcastAsia2014
to launch for the ﬁrst time in Asia,
its C-Cast Xplore which is created
to transform sports production
productivity. Part of the EVS C-Cast
connected content platform, C-Cast

Xplore is a simple web application
which gives authorised users remote
access to EVS's XT3 live production
servers. Studios, archivists and
editors can tap directly into the
server network in the outside
broadcast unit for instant access
to any camera, and transfer footage
to any location.
An official FIFA partner, Sony
showcased cutting-edge 4K live
production solutions, from shooting
and production to viewing, that "will
enable a unique and compelling
sporting experience, and truly
convey the excitement of football
matches across the world in
immersive 4K quality".
"We're seeing an accelerating
interest in 4K technology this year,
and a continuing move towards
'over-the-top' (OTT) services.
Several OTT providers like Netﬂix
and Hulu have been quick to adopt
4K technology, and together with
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