In Broadcast - June 2014 - 51

WWW.INBROADCAST.COM | ISSUE 32 - JUNE 2014

I N T E R N A T I O N A L

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InSTUDIO

MundoFox Chooses AdBox From PlayBox
M

undoFox has chosen a PlayBox
Technology AdBox system
to automate digital programme
insertion for its WTTG FOX 5 freeto-air television channel which is
based in Washington DC.
The new installation allows staff
at the Network's Los Angeles
headquarters to schedule
breakaway content specific to
viewers of the US East Coast service.
"We have been using PlayBox
Technology systems since 2008
when we began employing
what we dubbed the 'FoxBox'
to handle playout to viewers in
Greece and Italy," comments
Julio Sobral, Senior Vice President
and Head of Technical Services
& Business Operations at FOX
International Channels.
"Our new AdBox units, main and
redundant, are a compact two-rackunit addition to our existing 22-rackunit PlayBox Technology installation.
The PlayBox Technology system
here in Los Angeles has been
operating for about 18 months and
was conﬁgured primarily to handle
commercials. This new expansion

now provides the ability to insert
programmes and related interstitials.
The system is highly automated,
easy to supervise and has proved
very reliable."
"Each AdBox reacts to cue
tones which are embedded in
the programme feed," explains
Ananth Sam, PlayBox Technology
Broadcast Systems Sales &
Technical Director. "A scheduler
ensures that the playlist and relevant
media assets are sent to WTTG FOX
5 ahead of transmission.
"AdBox then receives the
MundoFox East feed, decodes
the cue tones and performs the
required action, inserting an ad,
a programme or other instructed
content. The new installation
includes onboard storage and

connections to external local
storage servers. We also installed
a 16 x 16 router. Fast completion
was a key element of the project.
The system went live within 48 hours
of the initial customer request."
Based on PlayBox Technology
AirBox channel-in-a-box technology,
AdBox enables content owners to
maximise their business potential
by targeting advertisements for
speciﬁc audiences with ad insertion
and digital programme insertion in
standard and/or high deﬁnition and
SDI or DVB (ASI/IP).
AdBox can be installed locally or
remotely at the head end, monitored
and controlled via the Internet. It
can be incorporated within an entire
standalone solution or integrated
into the content owner's current
workﬂows and systems.
AdBox can include graphics

capabilities ranging from simple logo
insertion to full character generation
and interactive graphics insertion.
It can be integrated into the
clients' trafﬁc systems to enable
trafﬁc and billing to provide the
complete one-box solution that
includes automation, video server
and switching.
AdBox works by receiving a GPI
or cue tone trigger. Other trigger
sources can also be handled
via GPI or a cue tone from an
external cue decoder.
After a scheduled period, or on
receiving a second trigger, AdBox
returns to the live programme feed.
AdBox will only insert commercial
breaks or programmes during
predeﬁned or scheduled periods.
It can also auto-ﬁll any periods that
have no deﬁned advertisements or
programmes.

Cavena is a leading manufacturer of subtitling systems,
with a worldwide base of installed systems operating
24/7. Cavena provides state of the art subtitling
solutions for everyone, from the free-lance
subtitle translator to the multiple channel
playout-centre. The Cavena subtitling
systems are language independent and
subtitles can be edited and transmitted
in any language including more
complex languages such as
Chinese, Japanese etc.
Cavena subtitling systems are
built on standard computers.
See us at:
Booth: 4E2-15

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