In Broadcast - June 2014 - 26


I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 32 - JUNE 2014

N E W S

InREPLY

Xytech MediaPulse: Highly Scalable
Facility Management Solutions
Chief Operating Officer Greg Dolan examines
how Xytech's MediaPulse solution helps
manage clients' business workflows...

26

InBroadcast: How is your
company changing to meet client
demands?
Greg Dolan: Meeting evolving
customer requirements is entirely
the Xytech mission. We designed
MediaPulse from the ground up
to accomplish this with a highly
scalable and natively flexible,
holistic solution. MediaPulse is
the most comprehensive resource,
work order and asset management
system in the world. Our clients
include media facilities, television
networks, movie studios, production
companies, post facilities and video
transmission operations around
the globe. The only way to meet
our customers' unique needs is
to create a product designed to fit
into an ever evolving environment.
MediaPulse manages all business
requirements for media operations.
Facilities dealing with regulatory
issues such as Sarbanes Oxley
or the UK Companies Act of 2004
benefit greatly from MediaPulse. The
platform features cost tracking and
financial reporting tools ensuring
the proper analysis of all resource
utilisation, while invoicing accurately
and promptly. MediaPulse's rostering
capabilities also drive optimal facility
staffing and budget management.
Integration is absolutely essential
today. MediaPulse's integration
platform allows for the easy creation
and modification of adapters with
parameter driven toolsets. These
adapters work seamlessly with
any third party system. The idea
of a client forced to go to a vendor
to integrate with another system
is a complete anachronism, and
MediaPulse's integration platform
is light years ahead of the
competition. We pride ourselves on
nimble development and have built
adapters for Miranda, Telestream,
Avid AirSpeed and Avid Capture, as
well as major accounting systems.
SKY is our web interface and
supports all popular operating
systems. The entire feature
footprint of MediaPulse is included
in SKY. This isn't some knocked
down variant of the interface.
The mission of flexibility is driven

MediaPulse manages business requirements for media operations

through our web solution, and all
forms may be modified down to
the individual user level, giving
a unique custom solution to our
clients while delivering real economy.
MediaPulse and SKY are
completely multi-lingual and multicurrency. Again, this isn't just a
bolted on afterthought, but core
functionality.

InB: Which territories are showing
particular activity?
GD: North America and Europe
remain very strong for Xytech. The
territories really popping for us are
the Middle East and Asia, where our
flexible architecture and localisation
options really shine. It's important
to deliver a product to a region so
it seems native to the area.

InB: What criteria does the market
use to make buying decisions for
your software?
GD: This is a pretty complex
sale. Essentially there are three
constituencies we have to satisfy; the
operational staff, the financial team
and the technical folks. Each of these
groups has unique requirements,
and they must be satisfied in a
comprehensive, seamless manner.
Stuffing features into an obsolete
technical model doesn't work.
Making operational staff fill out
journal entries doesn't work either.
All requirements must get satisfied
through a holistic, end-to-end,
platform independent solution
based upon a modern, flexible
platform, and it must be ready to
integrate into any system from day
one. Once you accomplish all this,
you better be able to deliver the
solution in an economic framework.
We've become the market leader
because we've made the investment
in both technology and staffing
to enable us to surpass these
tough expectations.

InB: Any innovations ahead that
you can discuss?
GD: Completely integrating
MediaPulse into a facility and
delivering its functionality to
users anywhere is where we are
driving. To that end, the continued
development of SKY, a new SDK
and a cloud offering are rolling
out in the second half of the year.
Our clients' worlds are changing
at an unprecedented pace. The
only way to compete is to innovate
faster. With an intense focus
on a portable user experience,
complete interoperability and cloud
deployment, we feel we are well
positioned to exceed our clients'
requirements and maintain our
industry-leading position.
InB: Give some examples of your
platform in action?
GD: Viasat is a great example here
in London. The Viasat Creative
Services group creates over 5,000
promotional elements every year
for use on 64 Viasat channels
around the world. These promos

are in multiple languages, and it
is common for them to produce
eight language versions of a single
promo. That means they are
in a high volume, high demand
environment and must rely on a
system that keeps them organised.
Before they implemented
MediaPulse,
they
used
spreadsheets and other manual
systems to track personnel,
projects, facilities and job costing.
It took an enormous amount of time
and was not really a viable process
for the long run. Now information
relating to new Viasat projects is
entered into MediaPulse, and it
keeps track of all the cost data for
personnel, equipment and facilities.
Another great example is CBS
Television City in Los Angeles.
It's one of the busiest television
production facilities in the world.
They use Xytech to manage their
complete supply chain, and it
has dramatically increased their
productivity. Xytech has enabled
Television City to completely
eliminate a huge volume of
paperwork associated with
scheduling productions. We've
completely automated their
workflow from actualisation to
invoicing and also given them very
in depth reporting capabilities
on everything from resource
utilisation to client profitability.
With Xytech, they enter detailed
billing information into the system
while the production is underway.
At the end of a project, they
generate invoice from this data,
and because the initial purchase
is linked to the invoicing process,
Xytech has eliminated billing issues
caused by missing line items. David
Strouse, the Director of Finance
for CBS Television City, even said,
"We're able to handle our scheduling
and billing functions faster, more
effectively, and more accurately
than ever before, thanks to Xytech.
We're able to do all of this at lower
cost." What a great thing to hear!
InB: Thank you for taking time to
answer our questions.


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Table of Contents for the Digital Edition of In Broadcast - June 2014

In Broadcast - June 2014 - Intro
In Broadcast - June 2014 - Cover1
In Broadcast - June 2014 - Cover2
In Broadcast - June 2014 - 3
In Broadcast - June 2014 - 4
In Broadcast - June 2014 - 5
In Broadcast - June 2014 - 6
In Broadcast - June 2014 - 7
In Broadcast - June 2014 - 8
In Broadcast - June 2014 - 9
In Broadcast - June 2014 - 10
In Broadcast - June 2014 - 11
In Broadcast - June 2014 - 12
In Broadcast - June 2014 - 13
In Broadcast - June 2014 - 14
In Broadcast - June 2014 - 15
In Broadcast - June 2014 - 16
In Broadcast - June 2014 - 17
In Broadcast - June 2014 - 18
In Broadcast - June 2014 - 19
In Broadcast - June 2014 - 20
In Broadcast - June 2014 - 21
In Broadcast - June 2014 - 22
In Broadcast - June 2014 - 23
In Broadcast - June 2014 - 24
In Broadcast - June 2014 - 25
In Broadcast - June 2014 - 26
In Broadcast - June 2014 - 27
In Broadcast - June 2014 - 28
In Broadcast - June 2014 - 29
In Broadcast - June 2014 - 30
In Broadcast - June 2014 - 31
In Broadcast - June 2014 - 32
In Broadcast - June 2014 - 33
In Broadcast - June 2014 - 34
In Broadcast - June 2014 - 35
In Broadcast - June 2014 - 36
In Broadcast - June 2014 - 37
In Broadcast - June 2014 - 38
In Broadcast - June 2014 - 39
In Broadcast - June 2014 - 40
In Broadcast - June 2014 - 41
In Broadcast - June 2014 - 42
In Broadcast - June 2014 - 43
In Broadcast - June 2014 - 44
In Broadcast - June 2014 - 45
In Broadcast - June 2014 - 46
In Broadcast - June 2014 - 47
In Broadcast - June 2014 - 48
In Broadcast - June 2014 - 49
In Broadcast - June 2014 - 50
In Broadcast - June 2014 - 51
In Broadcast - June 2014 - 52
In Broadcast - June 2014 - 53
In Broadcast - June 2014 - 54
In Broadcast - June 2014 - 55
In Broadcast - June 2014 - 56
In Broadcast - June 2014 - 57
In Broadcast - June 2014 - 58
In Broadcast - June 2014 - 59
In Broadcast - June 2014 - 60
In Broadcast - June 2014 - 61
In Broadcast - June 2014 - 62
In Broadcast - June 2014 - 63
In Broadcast - June 2014 - 64
In Broadcast - June 2014 - 65
In Broadcast - June 2014 - 66
In Broadcast - June 2014 - 67
In Broadcast - June 2014 - 68
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In Broadcast - June 2014 - 70
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In Broadcast - June 2014 - 76
In Broadcast - June 2014 - 77
In Broadcast - June 2014 - 78
In Broadcast - June 2014 - 79
In Broadcast - June 2014 - S1
In Broadcast - June 2014 - S2
In Broadcast - June 2014 - S3
In Broadcast - June 2014 - S4
In Broadcast - June 2014 - S5
In Broadcast - June 2014 - S6
In Broadcast - June 2014 - S7
In Broadcast - June 2014 - S8
In Broadcast - June 2014 - S9
In Broadcast - June 2014 - S10
In Broadcast - June 2014 - S11
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202007
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202006
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202005
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202003
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202002
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202001
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201310
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201309
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201308
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201307
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