In Broadcast - June 2014 - 22
I N T E R N A T I O N A L WWW.INBROADCAST.COM | ISSUE 32 - JUNE 2014 N E W S InPREVIEW The Continuing Rise Of BroadcastAsia2014 The ever-expanding BroadcastAsia2014 conference and exhibition - a key player in the region's booming broadcast and media sectors - returns to Singapore's Marina Bay Sands from June 17 to 20... By Jim Evans Contributing Editor T 22 his year, the exhibition will see the return of some of the industry's most renowned players in their respective fields, including Blackmagic Design, EVS, Grass Valley and more. Together with CommunicAsia2014, the event can expect to welcome more than 50,000 attendees from over 100 different countries/regions. Mr Calvin Koh, Assistant Project Director of BroadcastAsia at Singapore Exhibition Services, comments: "As content becomes more digitalised and the use of connected devices becomes the norm, the rise in demand for TV everywhere is becoming more dominant and relevant than ever. With this in mind, we have designed this year's exhibition and conference to help businesses expand their OTT capabilities, embrace innovation and capitalise on growing consumer demands for digitalised content. "Not only will BroadcastAsia2014 showcase Asia's potential and growth in the OTT market but it will reflect a global perspective and give us some insight into the future of OTT broadcasting." As well as exploring the OTT business model, how it should be implemented and how to ensure sustainability and longevity whilst monetising OTT, the first day of the BroadcastAsia2014 International Conference will also focus on the next wave of technologies for television. Other topics for discussion throughout the agenda will include Broadband TV, Connected TV, CDN, Cloud broadcasting, DVB, File-based workflow, Multi-screen, Multiplatform, Next wave of technologies for TV, Social media / TV, Radio broadcasting and more. And also heavily promoted will be the nascent 4K technology. Leading international exhibitors such as Canon, EVS, Grass Valley, Quantel, Orad, Red Digital Cinema, Village Island, Sony and many more will be showcasing their cutting edge 4K/UHD products. Orad will be highlighting its new tapeless broadcast graphic and video server workflow technology - Blend 4K Channel and Morpho 4K, to help companies streamline productions and maximise productivity and broadcast workflows. Its Blend 4K is billed as the first ever real-time 4K channel in a box solution, offering a 4K clip server in XAVC and XAVC-S formats. The ultra HD XAVC uses level 5.2 of H.264/MPEG-4 AVC which is the highest level supported by that video standard, offering colour depths of 8-bits, 10-bits, and 12-bits. 4K, which promises to be the next standard in broadcast quality, is now offered in a single box, providing a 4K server coupled with 4K realtime 3D graphics Blend 4K also enables live video insertion in 4K and HD resolutions, providing the user with the freedom on the one hand to maximise the available quality, while on the other to continue using an existing HD source. Both video and graphics are controlled from a single playlist Orad's Blend 4K is billed as a real-time 4K channel in a box solution The Sony booth or manually, from GPI or by external automation. Morpho 4K is Orad's new powerful yet affordable real-time 4K video wall solution. Using Orad's unique canvas concept, Morpho 4K outputs can be arranged in different aspect ratios and layouts according to the shape of the video wall. Unlike traditional video wall processors, Morpho 4K offers both real-time graphics and video capabilities from a single system. "By 2016 the Asia Pacific Region is forecasted to become the single largest market for 4K TV, accounting for 42 per cent of total world 4K households," says Joel Lamdani, President Asia Pacific, Orad Hi Tec Systems. "The Asia Pacific Region being a hub of consumer electronics producers mainly in Japan, Korea, China and Taiwan are pushing to market new 4K TV as replacements for old HD ones. Films are already being shot in 4K and sports events are now testing 4K productions with the Brazil 2014 World Cup being a big trigger. Content companies from Terrestrial, Pay TV and Streaming IP companies are also gearing up for the distribution of this 4K content and Orad is in the forefront of this technology." Pablo Rio is Quantel's high quality colour correction and finishing system that runs on highperformance PC hardware. Offering real-time 4K 60p performance, fantastic interactivity and throughput, Pablo Rio "blends quality and creativity in a package that delivers the productivity needed to succeed in high quality colour and finishing today". Pablo Rio is available as software-only or as a turnkey system in a variety of configurations to suit HD, 2K, 4K and 6K Red Dragon real-time working. New from Village Island is VH4000 - 4K Multi-Standard Video Decoder which gets its worldwide launch at Broadcast Asia. VH-4000 is promoted as "the next generation of decoders supporting 4K for HEVC and legacy compression standards... CONTINUED ON PAGE 24 Pablo Rio - Quantel's high-quality colour correction and finishing system
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