In Broadcast - June 2014 - 22

I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 32 - JUNE 2014

N E W S

InPREVIEW

The Continuing Rise Of BroadcastAsia2014
The ever-expanding BroadcastAsia2014 conference and exhibition - a key player in the region's booming
broadcast and media sectors - returns to Singapore's Marina Bay Sands from June 17 to 20...

By Jim Evans
Contributing Editor

T

22

his year, the exhibition will
see the return of some of the
industry's most renowned players
in their respective fields, including
Blackmagic Design, EVS, Grass
Valley and more. Together with
CommunicAsia2014, the event
can expect to welcome more than
50,000 attendees from over 100
different countries/regions.
Mr Calvin Koh, Assistant Project
Director of BroadcastAsia at
Singapore Exhibition Services,
comments: "As content becomes
more digitalised and the use of
connected devices becomes the
norm, the rise in demand for TV
everywhere is becoming more
dominant and relevant than ever.
With this in mind, we have designed
this year's exhibition and conference
to help businesses expand their OTT
capabilities, embrace innovation and
capitalise on growing consumer
demands for digitalised content.
"Not only will BroadcastAsia2014
showcase Asia's potential and
growth in the OTT market but it will
reflect a global perspective and give
us some insight into the future of
OTT broadcasting."
As well as exploring the OTT
business model, how it should
be implemented and how to
ensure sustainability and longevity
whilst monetising OTT, the first
day of the BroadcastAsia2014
International Conference will
also focus on the next wave of
technologies for television. Other
topics for discussion throughout
the agenda will include Broadband
TV, Connected TV, CDN, Cloud

broadcasting, DVB, File-based
workflow, Multi-screen, Multiplatform, Next wave of technologies
for TV, Social media / TV, Radio
broadcasting and more.
And also heavily promoted will be
the nascent 4K technology. Leading
international exhibitors such as
Canon, EVS, Grass Valley, Quantel,
Orad, Red Digital Cinema, Village
Island, Sony and many more will
be showcasing their cutting edge
4K/UHD products.
Orad will be highlighting its new
tapeless broadcast graphic and video
server workflow technology - Blend
4K Channel and Morpho 4K, to help
companies streamline productions
and maximise productivity and
broadcast workflows.
Its Blend 4K is billed as the first
ever real-time 4K channel in a box
solution, offering a 4K clip server
in XAVC and XAVC-S formats. The
ultra HD XAVC uses level 5.2 of
H.264/MPEG-4 AVC which is the
highest level supported by that
video standard, offering colour
depths of 8-bits, 10-bits, and 12-bits.
4K, which promises to be the next
standard in broadcast quality, is now
offered in a single box, providing
a 4K server coupled with 4K realtime 3D graphics
Blend 4K also enables live video
insertion in 4K and HD resolutions,
providing the user with the freedom
on the one hand to maximise the
available quality, while on the other
to continue using an existing HD
source. Both video and graphics
are controlled from a single playlist

Orad's Blend 4K is billed as a real-time 4K channel in a box solution

The Sony booth

or manually, from GPI or by
external automation.
Morpho 4K is Orad's new powerful
yet affordable real-time 4K video
wall solution. Using Orad's unique
canvas concept, Morpho 4K outputs
can be arranged in different aspect
ratios and layouts according to
the shape of the video wall. Unlike
traditional video wall processors,
Morpho 4K offers both real-time
graphics and video capabilities from
a single system.
"By 2016 the Asia Pacific Region
is forecasted to become the single
largest market for 4K TV, accounting
for 42 per cent of total world 4K
households," says Joel Lamdani,
President Asia Pacific, Orad Hi Tec
Systems. "The Asia Pacific Region
being a hub of consumer electronics
producers mainly in Japan, Korea,
China and Taiwan are pushing to
market new 4K TV as replacements
for old HD ones. Films are already
being shot in 4K and sports events
are now testing 4K productions with
the Brazil 2014 World Cup being a
big trigger. Content companies from
Terrestrial, Pay TV and Streaming IP

companies are also gearing up for
the distribution of this 4K content
and Orad is in the forefront of
this technology."
Pablo Rio is Quantel's high
quality colour correction and
finishing system that runs on highperformance PC hardware. Offering
real-time 4K 60p performance,
fantastic interactivity and throughput,
Pablo Rio "blends quality and
creativity in a package that delivers
the productivity needed to succeed
in high quality colour and finishing
today". Pablo Rio is available as
software-only or as a turnkey system
in a variety of configurations to suit
HD, 2K, 4K and 6K Red Dragon
real-time working.
New from Village Island is
VH4000 - 4K Multi-Standard Video
Decoder which gets its worldwide
launch at Broadcast Asia. VH-4000
is promoted as "the next generation
of decoders supporting 4K for HEVC
and legacy compression standards...
CONTINUED ON PAGE 24

Pablo Rio - Quantel's high-quality colour correction and finishing system


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In Broadcast - June 2014

Table of Contents for the Digital Edition of In Broadcast - June 2014

In Broadcast - June 2014 - Intro
In Broadcast - June 2014 - Cover1
In Broadcast - June 2014 - Cover2
In Broadcast - June 2014 - 3
In Broadcast - June 2014 - 4
In Broadcast - June 2014 - 5
In Broadcast - June 2014 - 6
In Broadcast - June 2014 - 7
In Broadcast - June 2014 - 8
In Broadcast - June 2014 - 9
In Broadcast - June 2014 - 10
In Broadcast - June 2014 - 11
In Broadcast - June 2014 - 12
In Broadcast - June 2014 - 13
In Broadcast - June 2014 - 14
In Broadcast - June 2014 - 15
In Broadcast - June 2014 - 16
In Broadcast - June 2014 - 17
In Broadcast - June 2014 - 18
In Broadcast - June 2014 - 19
In Broadcast - June 2014 - 20
In Broadcast - June 2014 - 21
In Broadcast - June 2014 - 22
In Broadcast - June 2014 - 23
In Broadcast - June 2014 - 24
In Broadcast - June 2014 - 25
In Broadcast - June 2014 - 26
In Broadcast - June 2014 - 27
In Broadcast - June 2014 - 28
In Broadcast - June 2014 - 29
In Broadcast - June 2014 - 30
In Broadcast - June 2014 - 31
In Broadcast - June 2014 - 32
In Broadcast - June 2014 - 33
In Broadcast - June 2014 - 34
In Broadcast - June 2014 - 35
In Broadcast - June 2014 - 36
In Broadcast - June 2014 - 37
In Broadcast - June 2014 - 38
In Broadcast - June 2014 - 39
In Broadcast - June 2014 - 40
In Broadcast - June 2014 - 41
In Broadcast - June 2014 - 42
In Broadcast - June 2014 - 43
In Broadcast - June 2014 - 44
In Broadcast - June 2014 - 45
In Broadcast - June 2014 - 46
In Broadcast - June 2014 - 47
In Broadcast - June 2014 - 48
In Broadcast - June 2014 - 49
In Broadcast - June 2014 - 50
In Broadcast - June 2014 - 51
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In Broadcast - June 2014 - 54
In Broadcast - June 2014 - 55
In Broadcast - June 2014 - 56
In Broadcast - June 2014 - 57
In Broadcast - June 2014 - 58
In Broadcast - June 2014 - 59
In Broadcast - June 2014 - 60
In Broadcast - June 2014 - 61
In Broadcast - June 2014 - 62
In Broadcast - June 2014 - 63
In Broadcast - June 2014 - 64
In Broadcast - June 2014 - 65
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In Broadcast - June 2014 - 67
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In Broadcast - June 2014 - 79
In Broadcast - June 2014 - S1
In Broadcast - June 2014 - S2
In Broadcast - June 2014 - S3
In Broadcast - June 2014 - S4
In Broadcast - June 2014 - S5
In Broadcast - June 2014 - S6
In Broadcast - June 2014 - S7
In Broadcast - June 2014 - S8
In Broadcast - June 2014 - S9
In Broadcast - June 2014 - S10
In Broadcast - June 2014 - S11
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202010
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
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