In Broadcast - May 2014 - 78

I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 31 - MAY 2014

N E W S

InMEDIA

Increasing Profitability Via Efficiency
Systems integrations and centralcasting remain key focal points for driving facility optimisation
and profit margins across the entire broadcast distribution chain...

By Crist Myers
CEO and President, Myers

M

78

edia consumption continues
to evolve at an unprecedented
pace and so is the technology
up-and-down the entire
distribution chain.
Add in new multi-platform revenue
streams as a part of this evolution
and it's not hard to understand how
distribution workflows can become
labour intensive unless proactively
managed. Media distributors, for
the most part, have embraced the
evolution and welcomed the new
revenue streams. Who wouldn't?
However, the question remains,
"are media facilities optimising their
profit margin?"
What do we mean? Profit/Loss is
the result of revenue minus expenses.
A media facility can generate in $100
million dollars in revenue, which is
an impressive number. However, if
their operating expenses are $101
million - well then, they are simply
not being profitable.
The mission of nearly all
organisations is to make a profit -
which means generating revenue
above and beyond operating
expenses. However, given the
totality of expense associated with
producing, acquiring, managing,
distributing and archiving content,
there is something to be said for
boosting profitability by reducing
costs as opposed to focusing
exclusively on adding more revenue.

Efficiency

so that all entities that have a stake
in media assets are working as a
team to maximise the ROI. Plus, it
will virtually eliminate costly data
entry errors.

Centralcasting

Media distribution control

Systems Integrations
We've all heard the expression that
"Content is King". Nobody will argue
with that. However, from the Myers
perspective, it is the "Metadata
that describes the Kingdom".
As such, if content's metadata
has to manually make its way
through numerous organisations,
departments, and systems, then
it's safe to assume that the ROI for
that media asset will be severely
compromised. In today's digital filebased environments, automated
workflows enable content and
its metadata to seamlessly flow
through the entire distribution
chain. These types of workflows
dramatically increase effi ciency
by eliminating the labour-intensive
need to maintain multiple databases
that store redundant metadata and
enable real-time views of metadata

At Myers, we are continually
working with our clients to improve
their operational efficiency. Yes,
we will forever add new features,
functionalit y and repor ting
tools to our sales management
capabilities to tee-up actionable
insight. However, the quality of the
content and those that are tasked
to monetise it play the leading role
in whether or not revenue targets
can be met. For the vast majority
of media facilities out there, there
is real opportunity to improve
profitability by reducing the cost
of managing and distributing
content. Two areas where we have
been able to help our clients realise
significant savings are through
intelligent systems integrations
and centralcasting.
Myers ProTrack user interface

Centralcasting entails managing
shared operational workflows for
multiple stations in one central
location (i.e. a hub in Chicago,
Illinois may manage operations
for stations in Seattle and Atlanta
simultaneously). The ProTrack Hub
& Spoke system manages and
supports such an environment
enabling each participating station
to capitalise on consolidated and
centralised workflows. This in itself
dramatically reduces operating
expenses. Furthermore, it is not just
station groups that can leverage
centralcasting. Independent media
facilities that have a common

An overview of Myers ProTrack for TV

interest in reducing expenses while
preserving their autonomy can
consider these options as well. It
may not be for everyone but, given
the potential cost savings, it's worth
investigating the options.
Shared operational workflows and
systems integrations are happening.
It's a focal point of Myers and one
of the many attributes that sets us
apart from our competitors.

Experience
We have 30 years' experience
as a trusted partner and vendor
and we aspire to deliver a high
value proposition for our new and
existing clients - we help them
grow revenues, reduce costs, and
improve workflow operations so
that they can do more with less.
We work closely with each client
to implement a system that meets
their unique needs.


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In Broadcast - May 2014

Table of Contents for the Digital Edition of In Broadcast - May 2014

In Broadcast - May 2014 - Intro
In Broadcast - May 2014 - Cover1
In Broadcast - May 2014 - Cover2
In Broadcast - May 2014 - 3
In Broadcast - May 2014 - 4
In Broadcast - May 2014 - 5
In Broadcast - May 2014 - 6
In Broadcast - May 2014 - 7
In Broadcast - May 2014 - 8
In Broadcast - May 2014 - 9
In Broadcast - May 2014 - 10
In Broadcast - May 2014 - 11
In Broadcast - May 2014 - 12
In Broadcast - May 2014 - 13
In Broadcast - May 2014 - 14
In Broadcast - May 2014 - 15
In Broadcast - May 2014 - 16
In Broadcast - May 2014 - 17
In Broadcast - May 2014 - 18
In Broadcast - May 2014 - 19
In Broadcast - May 2014 - 20
In Broadcast - May 2014 - 21
In Broadcast - May 2014 - 22
In Broadcast - May 2014 - 23
In Broadcast - May 2014 - 24
In Broadcast - May 2014 - 25
In Broadcast - May 2014 - 26
In Broadcast - May 2014 - 27
In Broadcast - May 2014 - 28
In Broadcast - May 2014 - 29
In Broadcast - May 2014 - 30
In Broadcast - May 2014 - 31
In Broadcast - May 2014 - 32
In Broadcast - May 2014 - 33
In Broadcast - May 2014 - 34
In Broadcast - May 2014 - 35
In Broadcast - May 2014 - 36
In Broadcast - May 2014 - 37
In Broadcast - May 2014 - 38
In Broadcast - May 2014 - 39
In Broadcast - May 2014 - 40
In Broadcast - May 2014 - 41
In Broadcast - May 2014 - 42
In Broadcast - May 2014 - 43
In Broadcast - May 2014 - 44
In Broadcast - May 2014 - 45
In Broadcast - May 2014 - 46
In Broadcast - May 2014 - 47
In Broadcast - May 2014 - 48
In Broadcast - May 2014 - 49
In Broadcast - May 2014 - 50
In Broadcast - May 2014 - 51
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In Broadcast - May 2014 - 53
In Broadcast - May 2014 - 54
In Broadcast - May 2014 - 55
In Broadcast - May 2014 - 56
In Broadcast - May 2014 - 57
In Broadcast - May 2014 - 58
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In Broadcast - May 2014 - 60
In Broadcast - May 2014 - 61
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In Broadcast - May 2014 - 83
In Broadcast - May 2014 - S1
In Broadcast - May 2014 - S2
In Broadcast - May 2014 - S3
In Broadcast - May 2014 - S4
In Broadcast - May 2014 - S5
In Broadcast - May 2014 - S6
In Broadcast - May 2014 - S7
In Broadcast - May 2014 - S8
In Broadcast - May 2014 - S9
In Broadcast - May 2014 - S10
In Broadcast - May 2014 - S11
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http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
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http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
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https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
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https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
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