In Broadcast - May 2014 - 75

WWW.INBROADCAST.COM | ISSUE 31 - MAY 2014

I N T E R N A T I O N A L

N E W S

InMEDIA

Usage of 'the cloud' is growing in popularity

Clouding The Issue
By Simen Frostad
Chairman of Bridge Technologies

O

ne of the predominant industry
themes in 2013 was the Race to
the Cloud, and NAB 2014 provided
a window on to the many different
directions manufacturers are taking.
The industry is now in a cloudfrenzy, and without some kind
of cloud-strategy and offering, a
manufacturer risks being seen as
falling behind.
These frenzies are dangerous.
Rational, well-considered, product
development can be left behind in
the rush to grab a piece of the action
- or at least to create the impression
of a cloud offering. And as the name
should constantly remind us, 'the
cloud' is a difficult thing to pin down.
Ideas about what it is and how it
can be used to best effect are often
imprecise. Wishful thinking abounds.
In an attempt to get on the
bandwagon, manufacturers can be
tempted to develop products that
use the cloud but without necessarily
using it in the most efficient and
appropriate way. Unwary buyers
can get sucked into this all too
easily, and could end up tied in to
a cloud-based implementation that
fails to deliver the real potential of
true cloud computing.
Renting a virtualised, cloudhosted implementation of a software
application - instead of running it inhouse - may seem like a progressive
move, but buyers going down this
route should realise that it can
make many of the cloud's greatest

potential benefits difficult to achieve.
Content storage in the cloud is
another superficially attractive idea
that can turn out to be flawed in
practice. And any attempt to run
time-critical operations in the cloud
is almost certainly doomed to failure.
Grass Valley's new GV Stratus
Playout is an example of a cloudbased product that avoids these
mistakes. It makes superb use of
cloud computing to do what the
cloud does best, and uses clever
compact hardware at the edge to do
what the cloud isn't good at.
The complementary abilities of the
two components make a powerful
whole that delivers all the potential
the cloud offers, and could well
reshape the way most broadcasters
manage and play out their networks.
But this isn't a product developed
overnight in a rush to meet the
demands of buyers who want to
get all cloudy: it's been very carefully
thought through over years, with
hardware and software purposedesigned from the ground up, and
clear thinking about what the cloud
really offers to media providers.
The balance between SaaS
(Software as a Service) and in-house
capability is important, and it can
deliver more powerful, scalable
solutions than misguided attempts
to transfer everything to the cloud.
Getting your head into the cloud
doesn't mean you can't have your
feet on the ground.

75


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In Broadcast - May 2014

Table of Contents for the Digital Edition of In Broadcast - May 2014

In Broadcast - May 2014 - Intro
In Broadcast - May 2014 - Cover1
In Broadcast - May 2014 - Cover2
In Broadcast - May 2014 - 3
In Broadcast - May 2014 - 4
In Broadcast - May 2014 - 5
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In Broadcast - May 2014 - S1
In Broadcast - May 2014 - S2
In Broadcast - May 2014 - S3
In Broadcast - May 2014 - S4
In Broadcast - May 2014 - S5
In Broadcast - May 2014 - S6
In Broadcast - May 2014 - S7
In Broadcast - May 2014 - S8
In Broadcast - May 2014 - S9
In Broadcast - May 2014 - S10
In Broadcast - May 2014 - S11
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
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