In Broadcast - May 2014 - 74

I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 31 - MAY 2014

N E W S

InMEDIA

MAM And New-Media Monetisation
Gorilla Technology helps GoTV become first online video store in Asia dedicated to Chinese content...

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74

n January this year, Hong Kongbased media group Television
Broadcasts Limited (TVB) launched
a new media services platform -
GoTV - thus becoming the ﬁ rst
online video store in Asia dedicated
to Chinese content.
To achieve this milestone,
solution partner Gorilla Technology
integrated the media production and
management workﬂows within the
TVB group, providing a means to
more easily repurpose and monetise
commercial video content across
the entire organisation.
Today, TVB produces the largest
volume of Chinese TV programmes,
reaching approximately 300 million
households worldwide for over
40 years. Its internal operations
span numerous TV channels and
departments, including news,
drama, and movies. Because of this
complicated organisational structure,
programmes are produced by
different teams and nearly all are
broadcast using different platforms.
Over the years, this situation
has generated a severe asset
management problem, ensuring
many programmes cannot be
shared easily, and valuable time
is wasted with unnecessary cross-

department communication.
"The way the metadata is
distributed in the organisation
and the level of completeness
of very specific metadata was
probably quite different from
any other organisation," said
SK Cheong, General Manager,
Television Broadcasts Limited.
According to TVB's management,
TVB's myTV takes roughly 7%-8%
of 3G trafﬁc in Hong Kong, which
indicates that many viewers watch
TVB programmes via mobile devices
like smartphones and tablets. The
company expects the mobile and
online markets to be a huge area
of revenue growth. In order to
attract more online viewers, and to
defend against piracy, TVB has been
building a new-generation service
delivery platform for downloading
content, deploying Gorilla's
solution as the backend for asset
management and monetisation.
As a strategic technology partner,
Gorilla's role was to help TVB
improve the efﬁciency of its asset
management workﬂows. Gorilla's
platform helps consolidate the
organisation's content and related
metadata, reduce duplication,
minimise overall labour costs, while

Gorilla Big Data & Analytics

maximising the
commercial
value of archived
content. In
line with the
original goal for
launching GoTV,
Gorilla helps
TVB create
new business
value
and
generate new
Gorilla XShare
proﬁts from its
content archive, by generating new
content for new audiences that are
watching content online and via
mobile devices.
"It became apparent to us that
Gorilla - with the media asset
management system and new media
solutions - was the best partner for
us, and we are completely satisﬁed
with their ability to customise their
already proven solutions...to our
particular needs," SK Cheong added.

Gorilla's Solution For TVB
Gorilla has provided TVB with a
content management solution that
integrates almost 60 production
silos, enables ingestion of archive
tapes, manages the storage
and archiving of media assets,
and provides a uniﬁ ed layer for
production collaboration and
monetisation. Most importantly,
Gorilla's solution helps TVB create
a new revenue source for its mobile
Pay TV platform GoTV.
Key modules include: Gorilla
ATM (Automatic Transcoding
Manager), Gorilla MAM (Media
Asset Management), Gorilla EFCS
(Essence Flow Control System),
Gorilla EM Portal, Gorilla TACS
(Tiered Archive Control System),
Gorilla X-Share for repurposing and
collaboration, and Gorilla Content
Server for the management and
broadcast of new media.

Gorilla (MAM)
* Centralised digital content library
responds to global requests
s i m u l t a n e o u s l y, e ff i c i e n t l y
enhancing content propagation
and content repurposing;
* Enables browsing, collaboration,
storage management and
distribution via a web-based
platform, providing an automation
system within a full-line tapeless
environment;
* Supports multi-lingual audiovisual media ﬁle management, for
repurposing across a global network;
* Supports round-the-clock real-time
recording, ingestion, repurposing,
production and play out services.
Ensures 24/7 non-stop operation;
* Scalable architecture allows
extension of MAM services to more
regional sites using a private cloud
infrastructure.

Gorilla X-Share
For repurposing and collaboration:
* Single platform for streamlining
workflows across multiple
production silos and locations,
facilitating new and more efﬁcient
workﬂows between multiple NLE
production teams;
* Facilitates faster organisationwide creative processes, including
support for remote and mobile
approval of rough-cut content.

Front Porch Digital And Telestream Unveil Transcoding As A Service
ront Porch Digital, a global leader
in cloud-based content storage
management (CSM) solutions, and
Telestream, a leading provider of
digital media tools and workﬂow
solutions, are collaborating to
provide Transcode as a Service
(TaaS).
Telestream's Vantage transcode
platform and Front Porch Digital's
LYNXSM cloud-based CSM platform
are now combined to offer a new
TaaS solution in a private cloud
platform that includes pay-as-yougo transcoding services designed
speciﬁcally for media operations.

F

"Customers who store their
valuable assets in the LYNX private
cloud have traditionally had to
send those assets over IP to a
public transcoding farm in order to
complete that step, which not only
opens them up to security breaches,
but likely doesn't meet their needs.
We're extending our long-standing
partnership with Telestream to solve
this real-world media challenge for
our customers," said Andy Hurt,

VP of Product Management and
Marketing at Front Porch Digital.
"Now, instead of having to rely on
public resources, LYNX users can
take advantage of secure, purposebuilt, usage-based transcoding
within the private LYNX cloud."
The integrated solution gives
both LYNX and Vantage customers
secure elasticity in their transcoding
capabilities.
"We are pleased to be extending

our long-standing strategic
relationship with Front Porch Digital,
a leading archive management
company that shares a common
deep understanding of complex
digital media environments," said
Paul Turner, VP of Enterprise
Product Management at Telestream.
"This collaboration will give the most
demanding media companies the
perfect core technology for TaaS."
The Front Porch Digital TaaS
solution with Telestream Vantage
transcoding will be available
later this year.
http://www.linkedin.com/pub/dir/?first=Phillip&last=Izzard&search=Go https://twitter.com/inbroadcast http://www.youtube.com/watch?v=qpzEatLsHdE&feature=youtube_gdata_player https://www.facebook.com/InBroadcast http://itunes.apple.com/gb/app/inbroadcast/id468652679?mt=8 https://play.google.com/store/apps/details?id=com.branded.inbroadcast&feature=search_result#?t=W251bGwsMSwyLDEsImNvbS5icmFuZGVkLmluYnJvYWRjYXN0Il0. http://WWW.INBROADCAST.COM http://www.gorilla-technology.com/Solution.aspx?pid=37# http://youtu.be/YY0oEMTEtA0 http://www.fpdigital.com/ http://www.telestream.net/
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