In Broadcast - April 2014 - 46


I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 30 - APRIL 2014

N E W S

InFILE
Managing Broadcast Media Assets Cont.
Paul Turner,
Telestream

is
"...The mediayou
worthless if
can't locate the
video or audio
you're looking for

"

to remove the development cycle
burden and instead put the focus
back onto business requirements."
MAM simplification is also a
major trend. Savina sees customers
requesting more tools natively
integrated into the MAM. Dwyer
also notes that the market is now
transitioning from custom systems
to offering more packaged products
and experimenting with managed
services and hosted utility solutions.
And of course there's the cloud,
which allows users to access asset
management software as a service,
pay-as-you-go. "The move to cloud

is also supported by the increased
commoditisation of storage and
networks, all the building blocks
you need for asset management
systems are now available in the
cloud," said Jon Folland, CoFounder of Nativ. "We've seen a lot
of asset management companies
re-invent themselves as a cloud
enabled product."
It doesn't apply to everybody, of
course. "A lot of companies still want
to buy a traditional software license
and install on-premise. But it allows
us to address that market of people
who feel comfortable going with a
cloud-based model."

The Road Ahead

The evolution of MAM hasn't
happened without growing pains.
One of the most visible symptoms
of this evolution has been industry
consolidation, which Gallen fears
will limit the choice for broadcasters
investing in MAM.
Another industry undercurrent
causing MAM vendors to walk
away from large projects that have
no end date, projects which they
would have jumped at in the past.
"If the customer's business model is

TMD Mediaflex CI Workflow Designer
for multi-platform content distribution

changing so rapidly that the MAM
vendor cannot write code fast
enough to keep up, we are starting
to see some of the vendors draw a
line in the sand and request to start
a new project," said Devlin.
Overall however, MAM has
simply become a natural part of the
broadcast workflow, which needs
to be maximised for efficiency until
the next investment cycle. "A lot
will come down to the performance
of supplier, what they continue to
offer as things move forward and if
they're able to keep pace with the
demands of broadcasters," said
Simon Fearn, Product Manager at
Marquis Broadcast.
And while most broadcasters
have completed an initial investment,

the work doesn't end there. "Most
broadcasters have invested in MAM
in some way, usually in specific
departments such as news, media
operations or in a digital archive," said
Dwyer. "Some of the more advanced
are now connecting and integrating
these systems to gain additional
benefits and gain end-to-end
process visibility and management
across their entire infrastructure."
Taylor stresses that broadcasters
and media companies are certainly
continuing to invest in MAM. "We've
gone through the pain threshold
of defining MAM and are growing
significantly based on existing and
new customers investing."
Indeed nowadays, the difference
between the file-based workflows
and MAM workflow seems to be
much clearer. "MAM allows you to
do advanced file-based workflows,"
concludes Savina. "You really get
the power of file based workflows
when you drive them with MAM." He
predicts the MAM world will continue
to grow organically. "People are not
talking about 'MAM projects' but
about improving their workflow and
it's driven by the business needs, not
the technical people."

46

HS-2200

I WON'T OPEN UNTIL APRIL 5TH...
Come and check me out at:
Booth: SL 3325


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Table of Contents for the Digital Edition of In Broadcast - April 2014

In Broadcast - April 2014 - Intro
In Broadcast - April 2014 - Cover1
In Broadcast - April 2014 - Cover2
In Broadcast - April 2014 - 3
In Broadcast - April 2014 - 4
In Broadcast - April 2014 - 5
In Broadcast - April 2014 - 6
In Broadcast - April 2014 - 7
In Broadcast - April 2014 - 8
In Broadcast - April 2014 - 9
In Broadcast - April 2014 - 10
In Broadcast - April 2014 - 11
In Broadcast - April 2014 - 12
In Broadcast - April 2014 - 13
In Broadcast - April 2014 - 14
In Broadcast - April 2014 - 15
In Broadcast - April 2014 - 16
In Broadcast - April 2014 - 17
In Broadcast - April 2014 - 18
In Broadcast - April 2014 - 19
In Broadcast - April 2014 - 20
In Broadcast - April 2014 - 21
In Broadcast - April 2014 - 22
In Broadcast - April 2014 - 23
In Broadcast - April 2014 - 24
In Broadcast - April 2014 - 25
In Broadcast - April 2014 - 26
In Broadcast - April 2014 - 27
In Broadcast - April 2014 - 28
In Broadcast - April 2014 - 29
In Broadcast - April 2014 - 30
In Broadcast - April 2014 - 31
In Broadcast - April 2014 - 32
In Broadcast - April 2014 - 33
In Broadcast - April 2014 - 34
In Broadcast - April 2014 - 35
In Broadcast - April 2014 - 36
In Broadcast - April 2014 - 37
In Broadcast - April 2014 - 38
In Broadcast - April 2014 - 39
In Broadcast - April 2014 - 40
In Broadcast - April 2014 - 41
In Broadcast - April 2014 - 42
In Broadcast - April 2014 - 43
In Broadcast - April 2014 - 44
In Broadcast - April 2014 - 45
In Broadcast - April 2014 - 46
In Broadcast - April 2014 - 47
In Broadcast - April 2014 - 48
In Broadcast - April 2014 - 49
In Broadcast - April 2014 - 50
In Broadcast - April 2014 - 51
In Broadcast - April 2014 - 52
In Broadcast - April 2014 - 53
In Broadcast - April 2014 - 54
In Broadcast - April 2014 - 55
In Broadcast - April 2014 - 56
In Broadcast - April 2014 - 57
In Broadcast - April 2014 - 58
In Broadcast - April 2014 - 59
In Broadcast - April 2014 - 60
In Broadcast - April 2014 - 61
In Broadcast - April 2014 - 62
In Broadcast - April 2014 - 63
In Broadcast - April 2014 - 64
In Broadcast - April 2014 - 65
In Broadcast - April 2014 - 66
In Broadcast - April 2014 - 67
In Broadcast - April 2014 - 68
In Broadcast - April 2014 - 69
In Broadcast - April 2014 - 70
In Broadcast - April 2014 - 71
In Broadcast - April 2014 - 72
In Broadcast - April 2014 - 73
In Broadcast - April 2014 - 74
In Broadcast - April 2014 - 75
In Broadcast - April 2014 - 76
In Broadcast - April 2014 - 77
In Broadcast - April 2014 - 78
In Broadcast - April 2014 - 79
In Broadcast - April 2014 - 80
In Broadcast - April 2014 - 81
In Broadcast - April 2014 - 82
In Broadcast - April 2014 - S1
In Broadcast - April 2014 - S2
In Broadcast - April 2014 - S3
In Broadcast - April 2014 - S4
In Broadcast - April 2014 - S5
In Broadcast - April 2014 - S6
In Broadcast - April 2014 - S7
In Broadcast - April 2014 - S8
In Broadcast - April 2014 - S9
In Broadcast - April 2014 - S10
In Broadcast - April 2014 - S11
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
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http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
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http://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
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http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
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