In Broadcast - March 2014 - 70


I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 29 - MARCH 2014

N E W S

InMEDIA

Five Steps To Making Multi-Screen
Work With The Cloud
In 2014, operators aren't just toying with the
idea of granting consumers access to content
from a variety of connected devices; it is now the
standard say Paul Ragland of Irdeto and Shawn
Mitchels of Akamai..

T

his shift in viewing consumption
has driven operators and
technology partners to 'look under
the hood' of their platforms and
re-assess content delivery and
management schemes.
The biggest concern facing
operators is how the industry can
protect content for delivery over
different devices. How can operators
achieve the right content protection
mix and content management
scheme in a scalable fashion
while ensuring a consistent user
experience? The answer could be
found in the cloud.

The Five Steps:
70

1. Fully assess the platforms,
delivery models and devices you
need to support. Delivery to a
variety of devices and over-thetop (OTT) is complex and can be
perceived as an unmanageable
environment by operators not
prepared to meet the demand.
The cloud can help, though the
consumer dictates what platforms
you must support and which
services you must offer. Building
out a roadmap to evaluate which
devices, platforms and services
are needed will be the starting
point in streamlining content
delivery and advancing end-user
experience through the cloud;
2. Embrace the cloud to manage
complex security and DRM
schemes. Different types of
content require different security
measures. Since hardwarebased systems don't allow for

the agility it takes to meet these
varying requirements, operators
must learn to embrace the cloud.
However, simply moving to the
cloud without a defined strategy
leads to the same complexities
and frustrations. Re-evaluating
and centralising processes and
infrastructures in the cloud
enables operators to take full
advantage of the business,
process and technology
advancements of a truly cloudbased workflow;
3. Choose your multi-screen
partners wisely. It's important
that your multi-screen solution
providers can ensure content
delivery in the right size, format
and bit rate. Managing content
is vital, as you'll need a content
preparation, rights and content
security solution workflow that
is flexible and scalable. A good
partner should be able to tie
subscriber information to content
preparation, user policies, user
experience and other components
seamlessly into a cloud service;
4. Always make your first goal a
quality user experience. As an
operator, you only succeed when
you can deliver your content in
the best possible package to
the end user. Minimal application
downtime, little to no wait times
and highly targeted content
recommendations all keep end
users coming back. Hosting these
processes from the cloud makes
efficiency and cost-savings a
reality, and delivering UI through

The adoption of cloud-based workflows can mean increased control and visibility

the cloud also ensures that there
is a consistent user experience on
any platform;
5. Ditch the disparity and reduce
your costs. Everything from
platform assessment to user
experience should be seamless,
not siloed. The cloud will lead
to lower costs in the long-term
for operators: A) Removes large
CAPEX on set-top boxes inherent
in the broadcast business
model - consumers bring their
own devices in a TV Everywhere

world and B) OPEX of the cloud is
continuously being improved, so
operators will benefit from moving
their operations into the cloud.
Experience has taught us that
what operators are really looking for
is simplification without sacrificing
the user experience. A successful
adoption of cloud-based workflows
and rights management can mean
increased control, visibility and
a reduction of complexities - all
without sacrificing content security
or user experience.

Paul Ragland,
VP Of Sales, North America, Irdeto
With over 16 years of experience in the digital media industry
and seven years at Irdeto, Paul specialises in strategies
and technology that shape the evolution of broadband and
broadcast entertainment models. Paul came to Irdeto via
acquisition of his former company Dayport Technologies, a video content
workflow software company, which served most of the largest News
Broadcasters in the US. Paul spearheaded work with some of world's
largest programmers, broadcasters and MSOs leveraging solutions
from Dayport Technologies, including the NFL, Viacom, Comcast, WWE,
Showtime, Martha Stewart Living, Major League Baseball AM, Time
Warner, TV Guide, Fox Home Entertainment, CBS, Clear Channel and
Disney. Prior to Dayport, Paul worked with 9Systems (now Akamai) and
e-Media (acquired by 9systems). In those roles, he was a part of several
landmark developments of video content being delivered over the Internet,
from the first network simulcast of a sitcom over the internet to several
of the world's largest internet broadcasts. He is a graduate of Colorado
State University.

Shawn Michels,
Senior Product Manager, Media, Akamai

The consumer dictates what platforms you must support

With over ten years of experience in digital media, video
and convergence, Shawn Michels has expertise related to
each piece of the digital media value chain as well as the
underlying economics driving the industry. In his current
role at Akamai, he is responsible for driving the worldwide strategy for
Akamai's On Demand products. Prior to Akamai, Shawn worked in various
product management roles for Gogo and Entriq. His products and services
leveraged by some of the world's largest media companies and brands
including: Coca Cola, Intel, Viacom, Sony, NBC Universal, CBS, BT Media
& Broadcast, UFC, UEFA, FIFA, Discovery Communications, NBC Olympics,
MLB, NBA, and the NFL.


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Table of Contents for the Digital Edition of In Broadcast - March 2014

In Broadcast - March 2014
Contents
InNews: Eyevis Acquires Teracue
InNews: Columbus Crew Upgrades With Grass Valley
InPreview: Imt Rf Central Microlite Hd
InForm: Facilities Belong in the Cloud
InForm: Playbox: 15 Years & 14,000 Channels
InFile: Elemental Live - Accelerating Pay Tv Everywhere
InStudio: Voicewriters – Live Captioners
In Broadcast - March 2014 - Intro
In Broadcast - March 2014 - In Broadcast - March 2014
In Broadcast - March 2014 - Cover2
In Broadcast - March 2014 - Contents
In Broadcast - March 2014 - InNews: Eyevis Acquires Teracue
In Broadcast - March 2014 - 5
In Broadcast - March 2014 - InNews: Columbus Crew Upgrades With Grass Valley
In Broadcast - March 2014 - 7
In Broadcast - March 2014 - 8
In Broadcast - March 2014 - 9
In Broadcast - March 2014 - 10
In Broadcast - March 2014 - 11
In Broadcast - March 2014 - 12
In Broadcast - March 2014 - 13
In Broadcast - March 2014 - 14
In Broadcast - March 2014 - 15
In Broadcast - March 2014 - 16
In Broadcast - March 2014 - 17
In Broadcast - March 2014 - 18
In Broadcast - March 2014 - 19
In Broadcast - March 2014 - 20
In Broadcast - March 2014 - 21
In Broadcast - March 2014 - 22
In Broadcast - March 2014 - 23
In Broadcast - March 2014 - 24
In Broadcast - March 2014 - 25
In Broadcast - March 2014 - 26
In Broadcast - March 2014 - 27
In Broadcast - March 2014 - InPreview: Imt Rf Central Microlite Hd
In Broadcast - March 2014 - 29
In Broadcast - March 2014 - InForm: Facilities Belong in the Cloud
In Broadcast - March 2014 - 31
In Broadcast - March 2014 - InForm: Playbox: 15 Years & 14,000 Channels
In Broadcast - March 2014 - 33
In Broadcast - March 2014 - 34
In Broadcast - March 2014 - 35
In Broadcast - March 2014 - 36
In Broadcast - March 2014 - 37
In Broadcast - March 2014 - 38
In Broadcast - March 2014 - InFile: Elemental Live - Accelerating Pay Tv Everywhere
In Broadcast - March 2014 - 40
In Broadcast - March 2014 - 41
In Broadcast - March 2014 - 42
In Broadcast - March 2014 - 43
In Broadcast - March 2014 - 44
In Broadcast - March 2014 - 45
In Broadcast - March 2014 - InStudio: Voicewriters – Live Captioners
In Broadcast - March 2014 - 47
In Broadcast - March 2014 - 48
In Broadcast - March 2014 - 49
In Broadcast - March 2014 - 50
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In Broadcast - March 2014 - S1
In Broadcast - March 2014 - S2
In Broadcast - March 2014 - S3
In Broadcast - March 2014 - S4
In Broadcast - March 2014 - S5
In Broadcast - March 2014 - S6
In Broadcast - March 2014 - S7
In Broadcast - March 2014 - S8
In Broadcast - March 2014 - S9
In Broadcast - March 2014 - S10
In Broadcast - March 2014 - S11
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