In Broadcast - March 2014 - 36

I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 29 - MARCH 2014

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InFORM

SMPTE At The 2014 NAB Show
SMPTE highlights the Society's success and it's plans for NAB 2014...

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AB Technology Summit on
Cinema (TSC): The Future
of Motion Imaging and Sound,
produced in partnership with
SMPTE, will offer attendees the
opportunity to learn from and
engage with leading ﬁgures in the
motion picture business.
At the SMPTE booth, the Society
will highlight signiﬁcant advances in
standards development, the digital
library, the success of the past year's
educational conferences, and new
products including the CamWhite
pocket chart for white-balancing.
The Society continues to
support student engagement in
the motion-imaging ﬁeld through
both scholarships and social
events. SMPTE board members
and directors will again engage
with students at the Society's
popular ice cream social, which
last year drew 70 students, and at
the SMPTE booth.
Barbara H. Lange, Executive
Director of SMPTE, said: "The
2014 NAB Show provides a great
opportunity to highlight the Society's
remarkable work over the past

SMPTE's NAB Student Event

12 months, including important
advances by our study groups
and technical committees; the
Society's participation in a number
of promising new task forces; and
plans for another event in 2014
to follow up on the successful
Entertainment Technology in the
Internet Age conference, held
last June in concert with the
Stanford Center for Image Systems

Engineering."
The Future Of Motion Imaging
And Sound: With a focus on the
future of motion imaging and sound,
the two-day 2014 NAB Show
Technology Summit on Cinema
(TSC), produced in partnership with
SMPTE, will offer an in-depth global
view of the current state and future
of ﬁlmmaking innovation.
Key topics will include 4K and

beyond, 3D ﬁlm conversion, the use
of high frame rates, on-set workﬂows,
distributed post-production, laser
projection, immersive sound, and
next-generation cinema.
TSC sessions begin at 9am on
Saturday, April 5, and Sunday, April
6. Each day will feature a series of
six sessions that extend until 6pm.
The conference keynote speaker
will be announced at a later date.

SMPTE NAB Highlights
SMPTE CamWhite Pocket Chart:
Ideal for the studio, shop, or truck,
the SMPTE CamWhite pocket chart
is a consistent and reliable neutral
white reference with a sturdy
laminated surface.
Enabling users to white-balance
cameras to a scene's primary light
source with precision, CamWhite
charts are a versatile tool for
improving the production value
of images - saving both time
and money in post. The standard
CamWhite chart measures 6.3
inches by 3.75 inches, but larger
formats are available. A handy
lanyard allows users to keep the
chart close at hand.
Joint Task Force: SMPTE will
provide insight into the goals of the
new Joint Task Force on File Formats
and Media Interoperability, launched
in February in cooperation with
the North American Broadcasters
Association (NABA), Advanced
Media Workflow Association
(AMWA), Society of Motion
Picture and Television Engineers
(SMPTE), International Association
of Broadcast Manufacturers (IABM),
European Broadcasting Union
(EBU), American Association
of Advertising Agencies (4As),
and Association of National
Advertisers (ANA).

Bringing together manufacturers,
broadcasters, advertisers,
ad agencies, and industry
organisations (standards bodies
and trade associations) serving
the professional media market,
the task force will gather and
analyse requirements for a
machine-generated, machinereadable file interchange and
delivery speciﬁcation - including
standardised and common
structured metadata - for the
professional media industry.
March Standards Outcome
Report: More than 100 committees
and other SMPTE groups work on
myriad technical topics to create,
approve, revise, and remove
standards for the industry, and this
work is summarised quarterly in
an outcome report highlighting the
most recent developments. During
the 2014 NAB Show, the Society will
make the latest of these reports, the
March Standards Outcome Report,
available to attendees.
The report serves as a quick
reference source for active
participants in standards work, as
an update for SMPTE members
unable to attend the "block"
meetings that document progress,
and as a resource for both members
and nonmembers who wish to learn

SMPTE's CamWhite Pocket Chart for white-balancing

more about SMPTE standards.
SMPTE Student Support:
College and university students
from all over the world are invited
to the SMPTE booth to enjoy ice
cream while interacting with SMPTE
members, including SMPTE board
members and directors, who will
discuss their work in sound, digital
cinema, cameras, broadcasting,
and manufacturing.
The Society's support for students
goes well beyond offering expert
advice and free ice cream. Through
a challenge grant established
in 2012 by William C. Miller, the
SMPTE Governor for the New
York region, the Society has been

able to sponsor more than 450
student memberships.
Centennial Predict-the-Future
Contest: SMPTE is celebrating
its centennial in 2016, and the
Society has extended its Centennial
Predict-the-Future Contest through
the 2014 NAB Show's Technology
Summit on Cinema.
Contest participants who correctly
predict the state of television and
cinema technology in 2016 will
be recognised during the SMPTE
Centennial event in 2016.
Further details on the contest and
other events taking place during
centennial celebrations are available
at www.smpte.org/100-years.

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