In Broadcast - February 2014 - 46


I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 28 - FEBRUARY 2014

N E W S

InSTUDIO
Broadcast Systems Integration - Part I Cont.

Visual Unity

46

As an OTT platform and multiscreen
services provider, Visual Unity has
witnessed a steady ramp-up of
projects through 2013, and the
pipeline for 2014 continues to grow
beyond its expectations.
Nonetheless, says Gabriel Dusil,
Chief Marketing & Corporate
Strategy Officer, companies are
cautious about IT spending and want
to ensure that both their capital and
operational expenses can directly
contribute to the bottom line.
"This has helped our business
because we can show a clear path
from OTT investments to revenue
upside," he reports. "Broadcasters,
content aggregators, and other
distributors of entertainment that
have identified OTT as a revenue
opportunity - rather than a threat - are
ahead of the game. For these players
the OTT pitch is an easy sell, and
greatly reduces our sales cycles (i.e.
from lead to deal closure). For service
providers that are hesitant to have
a full-blown online entertainment
presence, it takes us longer to
outline the business case. Often
the largest hurdle is a cultural sea
change in the organisation, that has
roots in linear television, and sees the
internet as unknown territory. With
these companies we need to position
OTT as a necessary and strategic
portfolio addition that meets the rapid
changes in consumer behaviour."

Dusil pinpoints a significant
change in that Visual Unity has been
moving from a project oriented to
a product oriented business. "We
have migrated successfully from
system integrator to digital video
services," he says. "When we began
offering digital steaming in 1998, this
launched the development of our
vuMedia platform which evolved to
become a completely modular OTT
architecture to meet the needs of tier
1 broadcasters, tier 2 aggregators
and telcos, all the way to tier 3
enterprise clients.
"Our major challenge had been
cultural; in outlining the importance
of product development to
software developers that previously
prioritised projects (namely custom
development) over product release
schedules. Gross profit was
calculated in advance, the purchase

Tipsport can now stream over 450 matches per season to any device

order had been received, and cash
flow was secured for each client.
But prioritising for a product is
an entirely different story because
revenue is earned many months
(and in some cases, years) after the
inaugural release of the product. So
the transition to a product-oriented
mind-set has been a challenge.
Convincing a development team to
prioritise their man-days on a product
that will turn a profit sometime in
the future, requires support from top
management, all the way down the
chain of command."

In Action - Tipsport

Tipsport offers fans the chance to watch,
socialise, and bet at the same time

Visual Unity's platform delivery
enables betting company Tipsport
to deliver live Ice Hockey streaming
throughout the hugely popular
Ice Hockey Extra League in the
Czech Republic.

Serving over 1,000 affiliates
across the country, 70% of which
are sports bars equipped with HD
screens, Tipsport offers fans the
chance to watch, socialise, and bet
at the same time.
Since 2011, Visual Unity has
worked with Tipsport to help the
company maximise its strong ice
hockey fan base and up-sell live
betting with live streaming and
betting across multiple screens.
Tipsport can now stream over 450
matches per season to any device.
Visual Unity also designed
and installed an IPTV solution for
Tipsport's betting affiliates so that
sports bars across the Czech
Republic can integrate with Tipsport's
betting system while accessing live
streaming of all Ice Hockey Extra
League matches.

Broadcast Networks
While the broadcast industry has
reflected the overall European
economy over the last couple of
years Broadcast Networks reports
an upturn in requests for serious
proposals and anticipates a number
of ongoing projects will become
reality in 2014.
"We are seeing a new era in
broadcasting developing, with
the likes of Netflix and You Tube
becoming key players," says
Malcolm Robinson, Director, Media
& Broadcast Solutions. "This will
change the traditional broadcast
content creation methods to bring
more footage to the end user.
We have to evolve to design and
implement these new ideas. We
are using our experience in the
live production and playout arenas
to develop more efficient and
innovative solutions for customers.
Second screen content and remote
productions are becoming key areas
of our business development.
"With these new endeavours, new
challenges appear. IP and data
manipulation have become crucial

in our customers' daily lives and
as such we have developed our
knowledge base in these areas."
The number of times Cisco is
appearing in design meetings is a
clear indication of the ever changing
technical scene, Robinson says. "A
lot of evolution is still needed in this
area to provide a realistic working
practical solution that will replace
the existing infrastructure, but this
is getting closer all the time."
Ultra HD 4K is another area
where Broadcast Networks are
providing thought leadership. "As
HD became the mastering format in
the early 2000s, so 4K will quickly
take over from HD as the archiving
format whilst still producing HD
programmes," he says. "A number
of key manufacturers are developing
4K products and we are ensuring
we are at the leading edge of the
solutions they will be working in."

In Action - The Hague

As part of The Hague's citywide monitoring infrastructure,
Broadcast Networks provided a hi-

Broadcast Networks Public Order

tech, ruggedised, mobile response
unit to monitor and capture content
at events and demonstrations. From
the initial coach build, through to
pre-delivery testing and end-user
training, BN managed the entire
project. The vehicle has a variety
of on-board HD cameras including:
eight cameras on the roofline to
deliver situational awareness in
the direct vicinity of the vehicle
and a further eight cameras on a
retractable mast to monitor a 50m
radius. The images are stitched
together to provide a 360 degree
panoramic view of the location.

Using touch screen technology,
officers can select specific locations
for closer inspection. There's
also a gyro-stabilised PTZ dome
camera system. Two Sony NEX-5
camcorders can be taken into the
heart of the action, with RF links
transmit live images back to the unit.
Microphones are positioned along
the roofline to capture event audio.
As part of the wider safe
city strategy, truck images are
transmitted live to local police HQ
using a variety of links and then
distributed to the wider national
police network, if needed.


http://www.linkedin.com/pub/dir/?first=Phillip&last=Izzard&search=Go https://twitter.com/inbroadcast http://www.youtube.com/watch?v=qpzEatLsHdE&feature=youtube_gdata_player https://www.facebook.com/InBroadcast http://itunes.apple.com/gb/app/inbroadcast/id468652679?mt=8 https://play.google.com/store/apps/details?id=com.branded.inbroadcast&feature=search_result#?t=W251bGwsMSwyLDEsImNvbS5icmFuZGVkLmluYnJvYWRjYXN0Il0 http://WWW.INBROADCAST.COM https://www.tipsport.sk/ http://www.visualunity.com/ http://www.bcnet.co.uk/

Table of Contents for the Digital Edition of In Broadcast - February 2014

In Broadcast - February 2014
Contents
InNews: Russia's Channel One Looks to Elemental
InNews: Eurosport Teams With SNTV for News Content
InStudio: Integration Is the Aim, but Is Our Aim True?
InGear: Chopperguy Relies on Aja Ki Pro Mini
InGear: NBC Olympics to Utilise Five Artemis Consoles
InGear: Sony Reduces 4K Camcorder Size
InMedia: The Connected Room 1990 – 2020 & Beyond
In Broadcast - February 2014 - Intro
In Broadcast - February 2014 - In Broadcast - February 2014
In Broadcast - February 2014 - Cover2
In Broadcast - February 2014 - Contents
In Broadcast - February 2014 - InNews: Russia's Channel One Looks to Elemental
In Broadcast - February 2014 - 5
In Broadcast - February 2014 - InNews: Eurosport Teams With SNTV for News Content
In Broadcast - February 2014 - 7
In Broadcast - February 2014 - 8
In Broadcast - February 2014 - 9
In Broadcast - February 2014 - 10
In Broadcast - February 2014 - 11
In Broadcast - February 2014 - 12
In Broadcast - February 2014 - 13
In Broadcast - February 2014 - 14
In Broadcast - February 2014 - 15
In Broadcast - February 2014 - 16
In Broadcast - February 2014 - 17
In Broadcast - February 2014 - 18
In Broadcast - February 2014 - 19
In Broadcast - February 2014 - 20
In Broadcast - February 2014 - 21
In Broadcast - February 2014 - 22
In Broadcast - February 2014 - 23
In Broadcast - February 2014 - 24
In Broadcast - February 2014 - 25
In Broadcast - February 2014 - 26
In Broadcast - February 2014 - 27
In Broadcast - February 2014 - 28
In Broadcast - February 2014 - 29
In Broadcast - February 2014 - 30
In Broadcast - February 2014 - 31
In Broadcast - February 2014 - 32
In Broadcast - February 2014 - 33
In Broadcast - February 2014 - 34
In Broadcast - February 2014 - 35
In Broadcast - February 2014 - 36
In Broadcast - February 2014 - 37
In Broadcast - February 2014 - 38
In Broadcast - February 2014 - 39
In Broadcast - February 2014 - 40
In Broadcast - February 2014 - 41
In Broadcast - February 2014 - 42
In Broadcast - February 2014 - InStudio: Integration Is the Aim, but Is Our Aim True?
In Broadcast - February 2014 - 44
In Broadcast - February 2014 - 45
In Broadcast - February 2014 - 46
In Broadcast - February 2014 - 47
In Broadcast - February 2014 - 48
In Broadcast - February 2014 - 49
In Broadcast - February 2014 - InGear: Chopperguy Relies on Aja Ki Pro Mini
In Broadcast - February 2014 - 51
In Broadcast - February 2014 - InGear: NBC Olympics to Utilise Five Artemis Consoles
In Broadcast - February 2014 - 53
In Broadcast - February 2014 - 54
In Broadcast - February 2014 - 55
In Broadcast - February 2014 - 56
In Broadcast - February 2014 - 57
In Broadcast - February 2014 - InGear: Sony Reduces 4K Camcorder Size
In Broadcast - February 2014 - 59
In Broadcast - February 2014 - 60
In Broadcast - February 2014 - 61
In Broadcast - February 2014 - 62
In Broadcast - February 2014 - 63
In Broadcast - February 2014 - 64
In Broadcast - February 2014 - 65
In Broadcast - February 2014 - 66
In Broadcast - February 2014 - 67
In Broadcast - February 2014 - 68
In Broadcast - February 2014 - 69
In Broadcast - February 2014 - 70
In Broadcast - February 2014 - 71
In Broadcast - February 2014 - InMedia: The Connected Room 1990 – 2020 & Beyond
In Broadcast - February 2014 - 73
In Broadcast - February 2014 - 74
In Broadcast - February 2014 - 75
In Broadcast - February 2014 - 76
In Broadcast - February 2014 - 77
In Broadcast - February 2014 - 78
In Broadcast - February 2014 - 79
In Broadcast - February 2014 - 80
In Broadcast - February 2014 - 81
In Broadcast - February 2014 - 82
In Broadcast - February 2014 - 83
In Broadcast - February 2014 - 84
In Broadcast - February 2014 - 85
In Broadcast - February 2014 - S1
In Broadcast - February 2014 - S2
In Broadcast - February 2014 - S3
In Broadcast - February 2014 - S4
In Broadcast - February 2014 - S5
In Broadcast - February 2014 - S6
In Broadcast - February 2014 - S7
In Broadcast - February 2014 - S8
In Broadcast - February 2014 - S9
In Broadcast - February 2014 - S10
In Broadcast - February 2014 - S11
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201310
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201309
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201308
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201307
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201306
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201305
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201304
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201303
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201302
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201301
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201211
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201210
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201209
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201208
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201207
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201206
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201205
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201204
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201203
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201202
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
http://www.nxtbookMEDIA.com