In Broadcast - January 2014 - 72


I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 27 - JANUARY 2014

N E W S

InTEST

Unifying Programme
Recommendations
By Peter Docherty
Founder and CTO, ThinkAnalytics
The viewer should get a consistent recommendations system

A

72

cross the globe the average
consumer has 400+ linear TV
channels to choose from, yet only
watches an average of eight.
The rise in alternative content
sources - from established VOD
platforms through to OTT offerings
from the likes of Netflix, LoveFilm
et al - has only served to increase
the volume of available content. The
choice is overwhelming.
While the Netflix phenomenon may
have ushered in a binge-viewing
craze, the reality is that pay-TV
subscription revenues are holding
firm. It turns out that most consumers
see a third-party OTT service as
complementary to their pay-TV
subscription, not a replacement.
But in a world of heightened
competition for eyeballs - and with
new OTT/IPTV entrants regularly

opening up shop - how do pay-TV
operators remain at the centre of
the viewing experience and protect
their subscription revenues for
the long term?
One approach is for operators to
integrate third-party OTT services
into the EPG, like Virgin Media
has done in the UK with Netflix.
In this way, pay-TV operators can
position themselves as the trusted
entertainment portal at the heart of
the viewing experience.
While this strategy keeps payTV operators' offerings relevant for
now, it doesn't fix the problem of
consumers having to 'lean forward'
to search for content from these
multiple sources.
In a recent survey more than 85%
of pay-TV subscribers noted that
they turn off the TV without finding

something to watch at least some of
the time. For consumers to see the
value in their pay-TV subscription,
what's needed is a switch to a 'leanback' user experience - something
that 96% of us say we prefer.
This can be achieved with a user
interface that incorporates a unified
recommendations system capable
of suggesting relevant content from
multiple sources.
Underpinning the unified
recommendations system there must
be a comprehensive cross-source
metadata understanding and a
number of related recommendations
algorithms that reach across all
of the available content sources
to identify and surface relevant
content in a timely manner. An
advanced recommendations system
can classify content from multiple

metadata sources - including linear
TV programming, time-shifted TV,
VOD content, and third-party content
such as Netflix/Lovefilm.
Such a unified recommendations
platform will broaden viewing
options outside those typical eight
channels and increase the value of
their monthly subscription.
While offering up recommendations
from third-party providers may at
first seem counter-intuitive, the end
result is that the pay-TV provider is
in control of the subscriber's entire
viewing experience.
This safeguards their monthly
subscription revenues, while also
introducing consumers to new areas
of content - some of which, such as
pay-per view and transactional VOD,
will lead to increased ARPU.

The Enabled Tablet: Today's Proactive System Monitoring
By Ralph Bachofen
VP of Sales and Head of Marketing,
Triveni Digital

T

oday's ser vice providers
cannot afford to wait to receive
subscriber complaints before
beginning the process to correct
problems within their content
delivery. To ensure superior quality
of experience, operators must
be able to identify errors in the
transport stream that can cause
video and audio impairments -

including but not limited to video
tiling, lip sync errors, intermittent
tuning, inconsistent audio levels,
and missing components - before
they reach the end user. One of the
best ways to proactively identify
and repair errors in the transport
stream is to deploy a portable
MPEG analyser that offers costeffective, reliable, and accurate
monitoring for operators at anytime
and from anywhere.
Ideally, monitoring points
can be established across
the entire network stream to
detect potential errors as they
appear. But this method can
be prohibitively expensive.
Since the potential for
errors to impact the
subscribers is an
ongoing threat, service
providers must arrive at
Triveni Digital's StreamScope Portal

a cost-effective solution to monitor
system quality across the stream. A
tablet-based MPEG analyser with
intelligent filtering is the answer
to intelligently identify errors and
correct those most likely to create
video or audio disturbances before
they reach end users.
Intelligent, Real-Time Analysis And
Monitoring: The tablet-based MPEG
analysis and monitoring device can
be used to log and intelligently
filter transport stream errors in real
time. Field technicians can use the
information to determine which
errors are most severe and demand
immediate attention and which can
be set aside for later review. In
every case, the tablet allows the
tech to take a proactive rather than
reactive stance. Intelligent filtering
gives an MPEG analysis and
monitoring system an advantage
because it pinpoints the level and
seriousness of an error.
Measuring Loudness: The
intelligent tablet-based MPEG
analysis and monitoring tool
should also include sophisticated
monitoring capabilities to measure
audio loudness (as per ITU-R
Recommendation BS.1770) in
real-time. Inconsistent loudness

levels between advertisements and
programmes have been targeted by
both consumers and government
agencies as unacceptable. Deploying
a portable tablet-based analysis
solution that monitors audio levels
throughout the network operation
is an essential ingredient for any
system-wide monitoring solution.
Comprehensive MPEG Analysis
Anywhere: A user-friendly interface
is ideal for technical personnel
who field test transport streams at
multiple locations and at varying
hours. Operators have instant access
to all the state-of-the-art features to
monitor standards compliance, view
video thumbnails, record content
streams, and analyse cross-tables,
audio graphs, EPG data, system logs,
and other information critical to a
reliable transport stream.
By accelerating the time-toresolution of key video impairments
with a tablet-based MPEG analysis
and remote monitoring tool that
can be used at any point in the
DTV infrastructure, operators can
easily increase viewer satisfaction,
reduce customer churn, significantly
lower operating costs, and realise
greater revenues.


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Table of Contents for the Digital Edition of In Broadcast - January 2014

In Broadcast - January 2014
Contents
InNews: Full Sail Uni Selects Avid Systems
InNews: Luxembourg Charm Success
InForm: Guntermann & Drunck Intensify Security
InReply: Datavideo – Designed for Versatility
InStudio: Filmmaker Captures Wildlife With Vinten
InGear: Frezzi Skylight – Advanced Led Lighting
InTest: OTT Is a Hybrid: It’s How You Look at It
In Broadcast - January 2014 - Intro
In Broadcast - January 2014 - In Broadcast - January 2014
In Broadcast - January 2014 - Cover2
In Broadcast - January 2014 - Contents
In Broadcast - January 2014 - InNews: Full Sail Uni Selects Avid Systems
In Broadcast - January 2014 - 5
In Broadcast - January 2014 - InNews: Luxembourg Charm Success
In Broadcast - January 2014 - 7
In Broadcast - January 2014 - 8
In Broadcast - January 2014 - 9
In Broadcast - January 2014 - 10
In Broadcast - January 2014 - 11
In Broadcast - January 2014 - 12
In Broadcast - January 2014 - 13
In Broadcast - January 2014 - 14
In Broadcast - January 2014 - 15
In Broadcast - January 2014 - 16
In Broadcast - January 2014 - 17
In Broadcast - January 2014 - 18
In Broadcast - January 2014 - 19
In Broadcast - January 2014 - 20
In Broadcast - January 2014 - 21
In Broadcast - January 2014 - 22
In Broadcast - January 2014 - 23
In Broadcast - January 2014 - InForm: Guntermann & Drunck Intensify Security
In Broadcast - January 2014 - 25
In Broadcast - January 2014 - 26
In Broadcast - January 2014 - 27
In Broadcast - January 2014 - InReply: Datavideo – Designed for Versatility
In Broadcast - January 2014 - 29
In Broadcast - January 2014 - 30
In Broadcast - January 2014 - 31
In Broadcast - January 2014 - 32
In Broadcast - January 2014 - 33
In Broadcast - January 2014 - 34
In Broadcast - January 2014 - 35
In Broadcast - January 2014 - 36
In Broadcast - January 2014 - 37
In Broadcast - January 2014 - 38
In Broadcast - January 2014 - 39
In Broadcast - January 2014 - 40
In Broadcast - January 2014 - 41
In Broadcast - January 2014 - InStudio: Filmmaker Captures Wildlife With Vinten
In Broadcast - January 2014 - 43
In Broadcast - January 2014 - 44
In Broadcast - January 2014 - 45
In Broadcast - January 2014 - InGear: Frezzi Skylight – Advanced Led Lighting
In Broadcast - January 2014 - 47
In Broadcast - January 2014 - 48
In Broadcast - January 2014 - 49
In Broadcast - January 2014 - 50
In Broadcast - January 2014 - 51
In Broadcast - January 2014 - 52
In Broadcast - January 2014 - 53
In Broadcast - January 2014 - 54
In Broadcast - January 2014 - 55
In Broadcast - January 2014 - 56
In Broadcast - January 2014 - 57
In Broadcast - January 2014 - 58
In Broadcast - January 2014 - 59
In Broadcast - January 2014 - 60
In Broadcast - January 2014 - 61
In Broadcast - January 2014 - 62
In Broadcast - January 2014 - 63
In Broadcast - January 2014 - 64
In Broadcast - January 2014 - 65
In Broadcast - January 2014 - 66
In Broadcast - January 2014 - 67
In Broadcast - January 2014 - 68
In Broadcast - January 2014 - 69
In Broadcast - January 2014 - InTest: OTT Is a Hybrid: It’s How You Look at It
In Broadcast - January 2014 - 71
In Broadcast - January 2014 - 72
In Broadcast - January 2014 - 73
In Broadcast - January 2014 - 74
In Broadcast - January 2014 - 75
In Broadcast - January 2014 - 76
In Broadcast - January 2014 - 77
In Broadcast - January 2014 - 78
In Broadcast - January 2014 - 79
In Broadcast - January 2014 - S1
In Broadcast - January 2014 - S2
In Broadcast - January 2014 - S3
In Broadcast - January 2014 - S4
In Broadcast - January 2014 - S5
In Broadcast - January 2014 - S6
In Broadcast - January 2014 - S7
In Broadcast - January 2014 - S8
In Broadcast - January 2014 - S9
In Broadcast - January 2014 - S10
In Broadcast - January 2014 - S11
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
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http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
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