In Broadcast - January 2014 - 68


I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 27 - JANUARY 2014

N E W S

InMEDIA

IPTV & OTT Multiscreen Services
By John Mills
CEO, Vision247

W

68

ith the roll out of superfast
4G (LTE) mobile broadband,
global tablet sales set to outstrip
PCs for the first time in a matter
of months (Source: Ender s
Analysis) and smartphones selling
600m units in 2012 (source: IDC)
the focus for IPTV and OTT TV
is moving toward multiscreen
entertainment.
To put the opportunity into
perspective, by the end of 2013
global sales of LCD glass will have
topped 3.8 billion feet (Source:
Corning).The days of delivering a
competitive entertainment service
over multicast streams alone,
have now gone. Supplementing
core streaming services with an
OTT proposition is critical for fixed
and mobile network operators,
ISPs, broadcasters, video content
owners and brands that want to
engage content hungry users.
Filling that glass with compelling
content is challenging. Lacking

formal grounding in broadcast,
many operators remain confused
by the complexity of television.
They struggle to integrate OTT
services with on-net streaming,
especially when forced to deal
with multiple middleware vendors.
The challenge is technical - rapidly
deploying services which are
both cost effective to implement
and operate, while delivering
value differentials that appeal to
the end user.
Vision 247 has resolved these
challenges with a cross platform
IPTV solution called Perception.
Developed from the ground up to
support on-net and OTT delivery
via multiple screens, Perception
is a complete and fully scalable
end-to-end service platform that
can be rapidly deployed.
Perception currently supports
300,000 users for one European
service provider, where multiscreen
viewing has led to more time-

What Shape Will Your Cloud Be?
By Paul Bristow
VP Strategy, Consumer Experience
& Middleware at ADB

R

esearch indicates that the
average household will watch
TV on eight different screens in just
two years' time.
Meeting that demand is a choice
of pay-TV providers now offering
OTT alongside their traditional
services as well as tempting
promotions from new OTT vendors
with attractive

introductory offers to get us hooked
on a box set or two.
When it comes to designing
the right technical infrastructure
to support tomorrow's complex,
multi-screen environments, one
popular option is a pure cloud
model using HTML5.
Using the principle of "write once,
use anywhere", HTML5 promises
a consistent navigation and user
experience across a range of
thin clients.

A software-only transcoding solution for
multiscreen can breathe new life into legacy STBs

Vision247 multiscreen IPTV OTT

shifted viewing. For IPTV and
OTT VOD this is really only
supported via the cloud. This will
be the default standard, even if a
subset of the cloud user interface
resides on traditional TVs or STBs
in the near term. Cloud delivers
the crucial value differential for
the user, with advanced timeshifting and networked personal
video recording.
A cloud driven approach to live

streaming, catch up and OTT VOD
addresses the flexibility of viewing
and recording that multiscreen
demands, whilst supporting
scalability that operators need
when bringing a commercial TV
offering to mass market. The
advantages for the operator are
reduced capital expenditure at start,
while roll out is accelerated and
operational costs remain low and
controlled.

Such a service appeals to
consumers who want to watch
broadcast and OTT content on
tablets and smartphones. User set
up is easy: they simply need to point
their browser to the relevant web
page to launch the service on their
device - or they can connect using
a launcher app. iPlayer is one of the
most obvious examples.
Mixing It Up: A pure cloud delivery
model doesn't suit everyone as
the bandwidth and latency issues
associated with cloud delivery
can negatively impact the user
experience. However, an alternative
that is now getting traction uses
a hybrid cloud/broadcast model
and can be much smarter option
for multi-screen, especially as
subscribers like watching shows
they've recorded.
Until now, a hybrid approach to
multi-screen required the operator
to invest in transcoding gateways,
making it a more costly option. But
the recent emergence of softwareonly transcoding solutions is
transforming this space.
Using a software-only solution, the
STBs and DVRs already deployed
in subscribers' homes
can be configured to
act as TV gateways
that receive and re-transmit
content, including linear broadcast

TV, OTT video, rich metadata and
related services, for viewing on thin
clients, tablets and smartphones.
This approach significantly
reduces an operator's CAPEX costs
and makes it cost-effective for an
operator of any size to offer a multiscreen service.
A software-only transcoding
solution for multi-screen breathes
a new lease of life into legacy
STBs, improving their ROI, while
dispensing with investment in
hardware transcoders.
If an operator is rolling out
hardware anyway, the hardware
transcoding can be combined with
software transcoding to handle even
more screens.
Leaving Home: By combining
cloud delivery and in-home
broadcast redistribution, this
adaptive solution delivers the best
possible content quality dependent
on the viewer's location.
In the home, the broadcast
network delivers content. However,
while on the move, a cloud solution
redistributes live broadcast channels
to authorised mobile devices, with
content protection applied on-the-fly.
The benefits will be enormous as
operators can enhance subscriber
loyalty, reduce churn and monetise
future services.


http://www.linkedin.com/pub/dir/?first=Phillip&last=Izzard&search=Go https://twitter.com/inbroadcast http://www.youtube.com/watch?v=qpzEatLsHdE&feature=youtube_gdata_player https://www.facebook.com/InBroadcast http://itunes.apple.com/gb/app/inbroadcast/id468652679?mt=8 https://play.google.com/store/apps/details?id=com.branded.inbroadcast&feature=search_result#?t=W251bGwsMSwyLDEsImNvbS5icmFuZGVkLmluYnJvYWRjYXN0Il0. http://WWW.INBROADCAST.COM http://www.vision247web.com/perception5.mov http://adbglobal.com/company/our-vision/

Table of Contents for the Digital Edition of In Broadcast - January 2014

In Broadcast - January 2014
Contents
InNews: Full Sail Uni Selects Avid Systems
InNews: Luxembourg Charm Success
InForm: Guntermann & Drunck Intensify Security
InReply: Datavideo – Designed for Versatility
InStudio: Filmmaker Captures Wildlife With Vinten
InGear: Frezzi Skylight – Advanced Led Lighting
InTest: OTT Is a Hybrid: It’s How You Look at It
In Broadcast - January 2014 - Intro
In Broadcast - January 2014 - In Broadcast - January 2014
In Broadcast - January 2014 - Cover2
In Broadcast - January 2014 - Contents
In Broadcast - January 2014 - InNews: Full Sail Uni Selects Avid Systems
In Broadcast - January 2014 - 5
In Broadcast - January 2014 - InNews: Luxembourg Charm Success
In Broadcast - January 2014 - 7
In Broadcast - January 2014 - 8
In Broadcast - January 2014 - 9
In Broadcast - January 2014 - 10
In Broadcast - January 2014 - 11
In Broadcast - January 2014 - 12
In Broadcast - January 2014 - 13
In Broadcast - January 2014 - 14
In Broadcast - January 2014 - 15
In Broadcast - January 2014 - 16
In Broadcast - January 2014 - 17
In Broadcast - January 2014 - 18
In Broadcast - January 2014 - 19
In Broadcast - January 2014 - 20
In Broadcast - January 2014 - 21
In Broadcast - January 2014 - 22
In Broadcast - January 2014 - 23
In Broadcast - January 2014 - InForm: Guntermann & Drunck Intensify Security
In Broadcast - January 2014 - 25
In Broadcast - January 2014 - 26
In Broadcast - January 2014 - 27
In Broadcast - January 2014 - InReply: Datavideo – Designed for Versatility
In Broadcast - January 2014 - 29
In Broadcast - January 2014 - 30
In Broadcast - January 2014 - 31
In Broadcast - January 2014 - 32
In Broadcast - January 2014 - 33
In Broadcast - January 2014 - 34
In Broadcast - January 2014 - 35
In Broadcast - January 2014 - 36
In Broadcast - January 2014 - 37
In Broadcast - January 2014 - 38
In Broadcast - January 2014 - 39
In Broadcast - January 2014 - 40
In Broadcast - January 2014 - 41
In Broadcast - January 2014 - InStudio: Filmmaker Captures Wildlife With Vinten
In Broadcast - January 2014 - 43
In Broadcast - January 2014 - 44
In Broadcast - January 2014 - 45
In Broadcast - January 2014 - InGear: Frezzi Skylight – Advanced Led Lighting
In Broadcast - January 2014 - 47
In Broadcast - January 2014 - 48
In Broadcast - January 2014 - 49
In Broadcast - January 2014 - 50
In Broadcast - January 2014 - 51
In Broadcast - January 2014 - 52
In Broadcast - January 2014 - 53
In Broadcast - January 2014 - 54
In Broadcast - January 2014 - 55
In Broadcast - January 2014 - 56
In Broadcast - January 2014 - 57
In Broadcast - January 2014 - 58
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In Broadcast - January 2014 - 60
In Broadcast - January 2014 - 61
In Broadcast - January 2014 - 62
In Broadcast - January 2014 - 63
In Broadcast - January 2014 - 64
In Broadcast - January 2014 - 65
In Broadcast - January 2014 - 66
In Broadcast - January 2014 - 67
In Broadcast - January 2014 - 68
In Broadcast - January 2014 - 69
In Broadcast - January 2014 - InTest: OTT Is a Hybrid: It’s How You Look at It
In Broadcast - January 2014 - 71
In Broadcast - January 2014 - 72
In Broadcast - January 2014 - 73
In Broadcast - January 2014 - 74
In Broadcast - January 2014 - 75
In Broadcast - January 2014 - 76
In Broadcast - January 2014 - 77
In Broadcast - January 2014 - 78
In Broadcast - January 2014 - 79
In Broadcast - January 2014 - S1
In Broadcast - January 2014 - S2
In Broadcast - January 2014 - S3
In Broadcast - January 2014 - S4
In Broadcast - January 2014 - S5
In Broadcast - January 2014 - S6
In Broadcast - January 2014 - S7
In Broadcast - January 2014 - S8
In Broadcast - January 2014 - S9
In Broadcast - January 2014 - S10
In Broadcast - January 2014 - S11
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
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http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
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