In Broadcast - December 2013 - 80


I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 26 - DECEMBER 2013

N E W S

InMEDIA

PixIT: More Partner Than Supplier

When WRN Broadcast needed a scalable and resilient storage platform to facilitate 20 new
channels and cross-site file transfer for its latest customer, PixIT Media (formerly Candit Media UK)
had the answer...

F

80

ounded in 1992, WRN Broadcast
is a leading international
broadcast managed services
company that offers a range of
services to its global client base.
The company has seen consistent,
ye a r- on -ye a r g row th sinc e
2010 across its comprehensive
range of content management,
playout, delivery and archive, and
storage services.
Meanwhile, there is a continued
drive to develop and improve the
services it offers across television,
radio and IP, which recently saw
the company launch a unique OTT
delivery service. WRN Broadcast's
clients include MTV, VH-1, Zuku HD
and Zuku SD, and Nickelodeon.
WRN Broadcast recently
partnered with a new broadcast
client to handle the transmission
of 20 music, entertainment and
movie channels.
This required a dedicated nearline content store to support 40
Grass Valley K2 playout servers.
With frequent up-to-the-minute
programme changes and 24/7
broadcasting, the solution had to
be extremely reliable and capable
of handling concurrent access from
all playout servers.

Scalable Solution

Operators at the London-based
facility would also need to edit
content in Rhozet WFS directly
from the storage to make any
necessary corrections prior to
transmission - at the same time that
the playout servers were loading
content. And with an increasing
amount of content and the
possibility of more channels being
added, there was a requirement
for a highly scalable solution with
consideration for the potential
impact concurrent transfers can
have on network performance.
With a fast turnaround required,
WRN Broadcast considered an offthe-shelf ZFS-based solution. "We
liked a lot of the data management
and performance features that come
with ZFS," says WRN Broadcast
CTO Dave Travis.
"As a modern broadcast managed
services provider, we try to look
outside of the more traditional
storage and network solutions, buy
smart and pass on any savings to
our clients. However, the scalability
and failover options with ZFS were
too limited for our availability and

growth requirements.
"We also had quite a challenge
finding a storage supplier that could
design a solution with our specific
network in mind."
WRN Broadcast approached PixIT
Media, a provider of highly scalable,
enterprise scale-out storage
solutions for content creators and
distributors, to propose a bespoke
storage architecture to meet its
requirements.
"We knew PixIT Media's
broadcasting customer base was
limited but the outstanding work it
has done, particularly in the postproduction market, just couldn't be
ignored," says Travis. "PixIT Media
was able to come in and review
our entire workflow, examine our
network efficiency and offer a
resilient and scalable solution that
met our needs down to the exact
stream count."
PixIT Media provided WRN
Broadcast with a cost-effective
dual-head scale-out NAS solution
powered by PixIT Media's enhanced
version of the GPFS file system
developed exclusively for the
media and entertainment market
and underpinned by server, storage
and networking hardware from Dell.
PixIT's Scale-Out NAS allows
WRN Broadcast to reliably aggregate
multiple Dell R720 servers and entrylevel MD3200 storage arrays into a
single, highly resilient content store
that could be quickly expanded up
to multi-petabyte level, as future
requirements demand, with a linear
increase in performance.
To eliminate the oversubscription
problems that are common in
filebased workflows, PixIT Media
also provided redundant Dell Force10
S60 1/10Gb network switches.
The Dell Force10 S60's industry
leading port buffering capabilities
ensure that the 1Gb connected
Grass Valley K2 playout servers are
not oversubscribed with IP traffic

WRN Broadcast's MCR 1 at the London-based facility

from the 10Gb connected Pix:SN
heads. By eradicating the risk of
oversubscription, PixIT Media could
guarantee end-to-end performance
that would otherwise lead to
unpredictable network speed and
interruptions to the overall workflow.

Cloud Storage

An additional benefit was the
built in Pix:CACHE cloud-storage
technology, which has given WRN
Broadcast the ability to offer
its customers 'drop-box' style
functionality for moving assets
between sites.
"Pix:CACHE has greatly improved
the ease and speed of file transfer
direct from our customers and
straight into the WRN Broadcast
content repository. Once the
customer is finished with a content
piece, all they have to do is drag the
file into a local CIFS share and it's
instantly available for playout at our
facility," says Travis.
Pix:CACHE accelerates and
overcomes WAN latency problems
by caching assets at the remote site

Dave
Travis

"...PixIT Media
offered a scalable
solution that met our
needs down to the
exact stream count

"

WRN's dedicated data centre

and immediately parallelising the
transfer of data to the central facility.
Travis continues: "And because
Pix:CACHE is included with the
overall cost of the licence, we have
been able to significantly reduce our
expenditure on the traditional WAN
acceleration technologies."
"Overall, the PixIT Media solution
has been outstanding," says Travis.
"Data integrity, scalability and
performance were the three primary
criteria for the solution and PixIT
Media answered the brief perfectly."
What does the future hold for WRN
Broadcast and PixIT Media? Travis
concludes: "The level of support
and expertise we've received from
PixIT Media has far exceeded our
expectations - it has been more
of a partner than a supplier, which
is exactly how we work with our
clients for the very best results. Its
first-class solution and single point
of contact support services means
we're excited to see how PixIT
Media could help as we continue
to expand our service offering in
the future."


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Table of Contents for the Digital Edition of In Broadcast - December 2013

In Broadcast - December 2013
Contents
InNews: Vizrt to Acquire Mosart Medialab
InNews: NTP Dad Ax32 Captures Wagner
InReply: Seesense on Miniature Cameras
InStudio: Q-Ball Captures Historic Vettel Victory
InGear: Bluebell’s Fibre Optic Solutions
InGear: Grass Valley K2 Dyno Changes the Game
InMedia: Pixitmedia – More Partner Than Supplier
In Broadcast - December 2013 - Intro
In Broadcast - December 2013 - In Broadcast - December 2013
In Broadcast - December 2013 - Cover2
In Broadcast - December 2013 - Contents
In Broadcast - December 2013 - InNews: Vizrt to Acquire Mosart Medialab
In Broadcast - December 2013 - 5
In Broadcast - December 2013 - InNews: NTP Dad Ax32 Captures Wagner
In Broadcast - December 2013 - 7
In Broadcast - December 2013 - 8
In Broadcast - December 2013 - 9
In Broadcast - December 2013 - 10
In Broadcast - December 2013 - 11
In Broadcast - December 2013 - 12
In Broadcast - December 2013 - 13
In Broadcast - December 2013 - 14
In Broadcast - December 2013 - 15
In Broadcast - December 2013 - 16
In Broadcast - December 2013 - 17
In Broadcast - December 2013 - 18
In Broadcast - December 2013 - 19
In Broadcast - December 2013 - 20
In Broadcast - December 2013 - 21
In Broadcast - December 2013 - 22
In Broadcast - December 2013 - 23
In Broadcast - December 2013 - 24
In Broadcast - December 2013 - 25
In Broadcast - December 2013 - 26
In Broadcast - December 2013 - 27
In Broadcast - December 2013 - InReply: Seesense on Miniature Cameras
In Broadcast - December 2013 - 29
In Broadcast - December 2013 - 30
In Broadcast - December 2013 - 31
In Broadcast - December 2013 - 32
In Broadcast - December 2013 - 33
In Broadcast - December 2013 - 34
In Broadcast - December 2013 - 35
In Broadcast - December 2013 - 36
In Broadcast - December 2013 - 37
In Broadcast - December 2013 - 38
In Broadcast - December 2013 - 39
In Broadcast - December 2013 - 40
In Broadcast - December 2013 - 41
In Broadcast - December 2013 - InStudio: Q-Ball Captures Historic Vettel Victory
In Broadcast - December 2013 - 43
In Broadcast - December 2013 - 44
In Broadcast - December 2013 - 45
In Broadcast - December 2013 - 46
In Broadcast - December 2013 - 47
In Broadcast - December 2013 - 48
In Broadcast - December 2013 - 49
In Broadcast - December 2013 - 50
In Broadcast - December 2013 - 51
In Broadcast - December 2013 - 52
In Broadcast - December 2013 - 53
In Broadcast - December 2013 - 54
In Broadcast - December 2013 - 55
In Broadcast - December 2013 - 56
In Broadcast - December 2013 - 57
In Broadcast - December 2013 - 58
In Broadcast - December 2013 - 59
In Broadcast - December 2013 - InGear: Bluebell’s Fibre Optic Solutions
In Broadcast - December 2013 - 61
In Broadcast - December 2013 - 62
In Broadcast - December 2013 - 63
In Broadcast - December 2013 - InGear: Grass Valley K2 Dyno Changes the Game
In Broadcast - December 2013 - 65
In Broadcast - December 2013 - 66
In Broadcast - December 2013 - 67
In Broadcast - December 2013 - 68
In Broadcast - December 2013 - 69
In Broadcast - December 2013 - 70
In Broadcast - December 2013 - 71
In Broadcast - December 2013 - 72
In Broadcast - December 2013 - 73
In Broadcast - December 2013 - 74
In Broadcast - December 2013 - 75
In Broadcast - December 2013 - 76
In Broadcast - December 2013 - 77
In Broadcast - December 2013 - 78
In Broadcast - December 2013 - 79
In Broadcast - December 2013 - InMedia: Pixitmedia – More Partner Than Supplier
In Broadcast - December 2013 - 81
In Broadcast - December 2013 - 82
In Broadcast - December 2013 - 83
In Broadcast - December 2013 - S1
In Broadcast - December 2013 - S2
In Broadcast - December 2013 - S3
In Broadcast - December 2013 - S4
In Broadcast - December 2013 - S5
In Broadcast - December 2013 - S6
In Broadcast - December 2013 - S7
In Broadcast - December 2013 - S8
In Broadcast - December 2013 - S9
In Broadcast - December 2013 - S10
In Broadcast - December 2013 - S11
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