In Broadcast - December 2013 - 52

I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 26 - DECEMBER 2013

N E W S

InSTUDIO

Elemental Enables Subscription VOD
For Chile's Estadio Canal del Fútbol
Solutions from Elemental are enabling multiscreen expansion and reducing time to market...

anal del Fútbol (CDF), the
owner of the Chilean league
rights, is using Elemental Live video
processing systems for its Estadio
CDF subscription video on demand
(SVOD) online streaming platform.
The deployment is supported by
Elemental partner Mediastream in
Latin America.
Launched in late 2012, Estadio CDF
does not require viewers to subscribe
to a pay-TV service but rather pay
a monthly fee to access content.
Subscribers are able to watch
live football matches from Chile's
Soccer League via the Internet with

52
Elemental solutions are playing a key
role in the multiscreen expansion

connected TV sets, PCs, Smart TVs,
Macs or tablets. CDF plans to use the
channel to promote content such as
the Campeonato Nacional de Futbol
Profesional Petrobras and Copa de
Chile matches to viewers in Chile
and all over the world, particularly
Chileans living outside of the country.
Elemental systems allow CDF
to create video streams of sports
programming in real-time and to
ensure optimal image quality on a
variety of devices. In its selection of
Elemental, CDF cited the systems'
ﬂexibility, powerful video processing
and high-quality video output.
"Elemental plays a key role in our
multiscreen expansion," said Samuel
Hes, Manager of Multiplatform for
CDF. "The powerful GPU-based
video processing uniquely available
with Elemental systems, the overall
simplicity in deploying them and
strong local support from Elemental
have helped us dramatically reduce
our time to market and to increase
access for our subscribers."
"CDF has pioneered a truly
remarkable multiscreen sports

The Estadio CDF subscription video on demand online streaming platform

broadcast service with its CDF
Estadio SVOD online streaming
platform," said Dan Marshall, SVP
of Worldwide Sales and Service for
Elemental. "We are pleased to partner
with Mediastream to offer CDF a
solution that reduces costs, saves
power and improves video quality."
"We chose Elemental for its capacity

to deliver very high quality processing
and encoding of live video and for its
ﬂexibility, which allowed a smooth
integration with our CDN and OVP
platform," said Luis Ahumada, CEO
of Mediastream. "The same use
case for OTT will be utilised very
soon with content partners in Brazil
and Colombia."

Ventuz Technology Highlights In-Studio Solutions
T

here is an increasing overlap
between Reality TV, competition
shows and traditional game shows.
This is the place where success
stories are born, among them
internationally syndicated
productions like 'The Voice' and
'Who wants to be a Millionaire?'
What these hybrid formats have in
common is the use of sophisticated
and often complex technological
in-studio setups.
They feature stage backdrop video
walls, judging desks equipped with
touch screens and camera facing
displays, and many different games
and challenges that require a variety
of ﬂexible technology installations,

including light barriers, motion
sensors, touch-screens, audience
voting and more. Enabling this
ﬂexibility is problematic and is met
by many software companies with
a continuing series of expensive
add-ons and plug-ins.
However German software
developer Ventuz Technology faces
the challenges of ﬂexible, complex
in-studio installations with their onestop-shop software solution Ventuz,
a real-time graphics, design and
playout tool. Ventuz has traditionally
been known for the easy creation
of multi-touch applications and
interactive video walls, but, as Erik
Beaumont, COO of Ventuz explains,

Cliparts.TV Spieletechnik Fashion Hero 2013

this is only one part of the story.
"Connectivity has always been a
major focus point in the development
of Ventuz", says Beaumont. "Ventuz
can easily communicate with the
entire hardware and software
periphery. You can plug in any
device, from buzzer to motion
sensor, and Ventuz will talk to it."
This strategy seems to work
well for many Ventuz customers.
The German agency Cliparts.
TV, an expert in the field of TV
game technology, began using
Ventuz in 2012.
"There are many projects, complex
game shows and TV events, that
we simply would not have taken
on with our previous software
solution", said Andreas Heinrich,
CEO of Cliparts.TV.
"With Ventuz we can not only meet
every customers wish, we can also
make sure that the entire show runs
as one connected system where
everything communicates."
Currently, Cliparts.TV supports
the German syndication of Project
Runway - Fashion Hero, hosted by
German supermodel Claudia Schiffer.
The show uses Ventuz-powered
touch-screens for the auction of
the contestants' fashion collections.

Another Cliparts.TV project, Die
Deutschen Meister, is a four-part
prime time TV event that features
a wide variety of challenges, each
integrating a unique technological
setup using Ventuz. This includes
LED backdrop graphics, on-air
counters and timers, holoscreen
projections, and interactive
touch-screens.
Ventuz is also used by agencies
all over the world for Reality TV
productions, such as the Chinese
mega-hits Chinese Idol and
Character Hero, the Spanish show
Incredibles, and many British game
shows including Million Pound Drop
and Deal or no Deal.
Reality TV dominates a
large segment of the television
programming landscape. The
reason is simple: The format
draws a lot of viewers from the
right ad demographics and can be
less expensive to produce than a
scripted drama or comedy.
Ventuz enables producers to
keep this competitive edge by
easily integrating new interaction
devices, new audio-visual display
technologies and rapidly changing
creative shifts.

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