In Broadcast - December 2013 - 35


WWW.INBROADCAST.COM | ISSUE 26 - DECEMBER 2013

I N T E R N A T I O N A L

N E W S

InREVIEW
CCW - Advanced TV Content Cont.
hopes of finding a new
revenue generator.

First Screen Shift

Telestream exhibited its family of
Vantage video transcoding products

According to the Consumer
Electronics Association (CEA),
Ultra high-definition TVs, with four
times as many pixels as HD TVs,
are expected to account for about
1.4 million units sold in the US in
2016, or about 5% of the entire
market. Netflix is planning to stream
4K movies to subscribers' homes
beginning next year, which should
help increase 4KTV set sales.
NPD DisplaySearch, a US-based
market research firm, agrees
in its latest report, stating that
4K UHDs will account for 6% of
display shipments this year and
increase to 24% by 2015. That's
why the industry has embraced
4K as the next big thing, in the

Show Notes

Sports programming has
been a big driver of multiplatform delivery. Some 86%
of people that use mobile
devices like smartphones
and electronic tablets watch
a high percentage of sports
highlights and live events
whenever available. And
many (including advertisers)
agree that the smartphone has
become the "first screen" in many
consumers' lives, viewed three
times as much as the TV in your
living room. However, linear TV
continues to drive the lion's share
of the audience.
"The media world is fragmenting
at a rapid pace, which has brought
significant challenges, but it has
also opened up new opportunities
for broadcasters that didn't exist
before," said Alex Wellen, Vice
President of Business, Products,
Strategy & Operations at CNN. He
was speaking on a panel entitled
'Navigating The Path To The
Connected Consumer.'
"Our goal is to eliminate the hurdles
and get our news programing into
people's hands," he said.

This year's two-day CCW Show
- which included the HD Expo,
SATCON and Production + Post
conferences combined into one
event - attracted more than 6,000 attendees in the largest ever gathering.
It was discussed that acquiring images at higher frame rates would
improve the quality of 4K transmission, especially for programme
highlights like super slow-motion replays during sports telecasts.
One technical session, led by technical consultant Mark Schubin,
showed that an HDTV Image, captured at a frame rate of 120 frames
per second or higher, results in sharper-looking pictures than a 4K
image shot at 25-30 fps.
It's become clear that although the final of the upcoming 2014 World
Cup in Brazil will be shot in 4K (with Sony F65, 55 models as well as
compatible UltraHD cameras from others like Blackmagic, Hitachi,
Ikegami, JVC, Panasonic and Vision Research), it won't be broadcast
widely around the world. The infrastructure is not and won't be in place
by then. There's word that some satellite broadcasters will show it at
selected viewing sites in and around Brazil and elsewhere. ABC Sports/
ESPN in the US will carry the broadcast, but downconvert the signals
to HD for consumer viewing at home.
Because the recommended viewing distance for 4KTV is 1.5x the
vertical height, or about five feet in a typical living room, consumers
will need larger sized screens to get the full immersive effect of the
medium. Of course, with a larger screen size you'll see more artefacts
if content is shot at lower than 60 fps.
Delivering content across multiple display platforms using IP is quickly
gaining momentum in emerging regions of the world where the move
from analogue to digital and standard-definition to HD is still occurring.
Advanced compression, and in particular HEVC, or H.265 is key
to making this practical in bandwidth-constrained landscapes. For
example, in the outer reaches of Mongolia, a company called Skymedia
now offers an IP-based, OTT TV service that provides more than 80
channels on iPhone, iPad and Android devices as well as PCs and
set top boxes.

35


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Table of Contents for the Digital Edition of In Broadcast - December 2013

In Broadcast - December 2013
Contents
InNews: Vizrt to Acquire Mosart Medialab
InNews: NTP Dad Ax32 Captures Wagner
InReply: Seesense on Miniature Cameras
InStudio: Q-Ball Captures Historic Vettel Victory
InGear: Bluebell’s Fibre Optic Solutions
InGear: Grass Valley K2 Dyno Changes the Game
InMedia: Pixitmedia – More Partner Than Supplier
In Broadcast - December 2013 - Intro
In Broadcast - December 2013 - In Broadcast - December 2013
In Broadcast - December 2013 - Cover2
In Broadcast - December 2013 - Contents
In Broadcast - December 2013 - InNews: Vizrt to Acquire Mosart Medialab
In Broadcast - December 2013 - 5
In Broadcast - December 2013 - InNews: NTP Dad Ax32 Captures Wagner
In Broadcast - December 2013 - 7
In Broadcast - December 2013 - 8
In Broadcast - December 2013 - 9
In Broadcast - December 2013 - 10
In Broadcast - December 2013 - 11
In Broadcast - December 2013 - 12
In Broadcast - December 2013 - 13
In Broadcast - December 2013 - 14
In Broadcast - December 2013 - 15
In Broadcast - December 2013 - 16
In Broadcast - December 2013 - 17
In Broadcast - December 2013 - 18
In Broadcast - December 2013 - 19
In Broadcast - December 2013 - 20
In Broadcast - December 2013 - 21
In Broadcast - December 2013 - 22
In Broadcast - December 2013 - 23
In Broadcast - December 2013 - 24
In Broadcast - December 2013 - 25
In Broadcast - December 2013 - 26
In Broadcast - December 2013 - 27
In Broadcast - December 2013 - InReply: Seesense on Miniature Cameras
In Broadcast - December 2013 - 29
In Broadcast - December 2013 - 30
In Broadcast - December 2013 - 31
In Broadcast - December 2013 - 32
In Broadcast - December 2013 - 33
In Broadcast - December 2013 - 34
In Broadcast - December 2013 - 35
In Broadcast - December 2013 - 36
In Broadcast - December 2013 - 37
In Broadcast - December 2013 - 38
In Broadcast - December 2013 - 39
In Broadcast - December 2013 - 40
In Broadcast - December 2013 - 41
In Broadcast - December 2013 - InStudio: Q-Ball Captures Historic Vettel Victory
In Broadcast - December 2013 - 43
In Broadcast - December 2013 - 44
In Broadcast - December 2013 - 45
In Broadcast - December 2013 - 46
In Broadcast - December 2013 - 47
In Broadcast - December 2013 - 48
In Broadcast - December 2013 - 49
In Broadcast - December 2013 - 50
In Broadcast - December 2013 - 51
In Broadcast - December 2013 - 52
In Broadcast - December 2013 - 53
In Broadcast - December 2013 - 54
In Broadcast - December 2013 - 55
In Broadcast - December 2013 - 56
In Broadcast - December 2013 - 57
In Broadcast - December 2013 - 58
In Broadcast - December 2013 - 59
In Broadcast - December 2013 - InGear: Bluebell’s Fibre Optic Solutions
In Broadcast - December 2013 - 61
In Broadcast - December 2013 - 62
In Broadcast - December 2013 - 63
In Broadcast - December 2013 - InGear: Grass Valley K2 Dyno Changes the Game
In Broadcast - December 2013 - 65
In Broadcast - December 2013 - 66
In Broadcast - December 2013 - 67
In Broadcast - December 2013 - 68
In Broadcast - December 2013 - 69
In Broadcast - December 2013 - 70
In Broadcast - December 2013 - 71
In Broadcast - December 2013 - 72
In Broadcast - December 2013 - 73
In Broadcast - December 2013 - 74
In Broadcast - December 2013 - 75
In Broadcast - December 2013 - 76
In Broadcast - December 2013 - 77
In Broadcast - December 2013 - 78
In Broadcast - December 2013 - 79
In Broadcast - December 2013 - InMedia: Pixitmedia – More Partner Than Supplier
In Broadcast - December 2013 - 81
In Broadcast - December 2013 - 82
In Broadcast - December 2013 - 83
In Broadcast - December 2013 - S1
In Broadcast - December 2013 - S2
In Broadcast - December 2013 - S3
In Broadcast - December 2013 - S4
In Broadcast - December 2013 - S5
In Broadcast - December 2013 - S6
In Broadcast - December 2013 - S7
In Broadcast - December 2013 - S8
In Broadcast - December 2013 - S9
In Broadcast - December 2013 - S10
In Broadcast - December 2013 - S11
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