In Broadcast - December 2013 - 26


I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 26 - DECEMBER 2013

N E W S

InREPLY

L-S-B - Bridging The Gap
Wilfried Luff, L-S-B Broadcast Technologies' Managing
Director, discusses client needs, the Virtual Studio Manager
(VSM), and the new 'SmartHub'...

26

InBroadcast: How is your
company changing to meet client
demands?
Wilfried Luff: The broadcast
industry is a fast changing market,
it is absolutely essential to be
close to the customer. At L-S-B
we deliver and implement our
product with strong cooperation
with customers and end users. For
us seeking the best solution for
our customer's during installation
is equally as important as having
a high level of after sales services.
Therefore all our teams work closely
together bridging the gap between
product management, sales and
service possibly more so than
you might experience in other
companies. Customer feedback is
very important to us and if necessary
we adjust our internal processes due
to the customer's needs.
InB: What criteria does the market
use to make buying decisions for
your products/services?
WL: Our core product, the VSM
(Virtual Studio Manager), is the
most sophisticated and reliable
Broadcast Control and Monitoring
System on the market today. Some
of the main features of VSM are
its independence from third party
hardware manufacturers and the
individual configuration to the
customer's needs and workflow.
Our goal is to abstract the physical
hardware from all control interface
and logic requirements by directly

L-S-B Hardware LBP 42

interfacing to third party broadcast
equipment such as video router,
video switchers, audio routers/
consoles, multiviewer systems,
intercom, system glue, etc, over
native protocols. Our product
is a toolbox to allow customers
to directly combine the control
parameters of the broadcast system
into custom and workflow optimised
user interfaces thus bringing
simplicity and speed to operators.
This results in many benefits
for owners of studio facilities or
broadcast service providers as
much as for the users in daily work.
InB: Which territories are showing
particular activity?
WL: Working on a global scale
we install the VSM in production

vsmPanel individualised GUI for
Global TV OB Van showing the
Replay Assignment

facilities and OB Vans in many
countries but actually we experience
a strong demand for our product
in the USA. We recently installed
a VSM system in an OB Van from
NEP, probably the biggest outdoor
broadcast provider worldwide
and in Fox's studio complex in
LA, serving for Fox Sports 1.
With these important customers
already using VSM we believe this
will be a good door opener for the
company for further projects and
customers in the biggest broadcast
market worldwide. To underline the
importance of this huge broadcast
market we have established a US
office that will be perfect to leverage
the growing interest in our VSM
product.
InB: Any innovations ahead that
you can discuss?
WL: In December we will deliver a
new product range of VSM hardware
panels. The product range has
been completely redesigned in all
aspects: hardware, software, and
design. New to the L-S-B panel
family is the PBP 44 hardware
button panel. Designed as a
more cost effective solution, the
PBP 44 provides full control of
routing, logic and parameters in
a single 1U 44 push-button panel

device. The new 'SmartHub' is
the compact VSM solution for
seamlessly integrating the widest
possible range of serial devices
from third party manufacturers into
a system. Furthermore L-S-B offers
a fully integrated SNMP product to
monitor your Broadcast Facility.
The product will help engineers
and operators to monitor all critical
parts of operations which support
SNMP. With the importance of
reliability, aggressive SLA's and
24/7 operations engineers can stay
proactive with the management of
their system and even act before a
fault occurs. Engineers can target
the root cause of a problem and
improve response times. In the
newly released Version 1 vSNMP
acts as a backend to VSM Studio
using Ember+.
InB: Give some examples of your
products/technology/services in
action?
WL: VSM is installed and running
in: NEP - USA, Fox Network - USA,
Fox Sports - Netherlands, Anhui
TV - China, NBC - USA, NPR - USA,
and YLE - Finland.
InB: Thank you for taking time to
answer our questions.

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Table of Contents for the Digital Edition of In Broadcast - December 2013

In Broadcast - December 2013
Contents
InNews: Vizrt to Acquire Mosart Medialab
InNews: NTP Dad Ax32 Captures Wagner
InReply: Seesense on Miniature Cameras
InStudio: Q-Ball Captures Historic Vettel Victory
InGear: Bluebell’s Fibre Optic Solutions
InGear: Grass Valley K2 Dyno Changes the Game
InMedia: Pixitmedia – More Partner Than Supplier
In Broadcast - December 2013 - Intro
In Broadcast - December 2013 - In Broadcast - December 2013
In Broadcast - December 2013 - Cover2
In Broadcast - December 2013 - Contents
In Broadcast - December 2013 - InNews: Vizrt to Acquire Mosart Medialab
In Broadcast - December 2013 - 5
In Broadcast - December 2013 - InNews: NTP Dad Ax32 Captures Wagner
In Broadcast - December 2013 - 7
In Broadcast - December 2013 - 8
In Broadcast - December 2013 - 9
In Broadcast - December 2013 - 10
In Broadcast - December 2013 - 11
In Broadcast - December 2013 - 12
In Broadcast - December 2013 - 13
In Broadcast - December 2013 - 14
In Broadcast - December 2013 - 15
In Broadcast - December 2013 - 16
In Broadcast - December 2013 - 17
In Broadcast - December 2013 - 18
In Broadcast - December 2013 - 19
In Broadcast - December 2013 - 20
In Broadcast - December 2013 - 21
In Broadcast - December 2013 - 22
In Broadcast - December 2013 - 23
In Broadcast - December 2013 - 24
In Broadcast - December 2013 - 25
In Broadcast - December 2013 - 26
In Broadcast - December 2013 - 27
In Broadcast - December 2013 - InReply: Seesense on Miniature Cameras
In Broadcast - December 2013 - 29
In Broadcast - December 2013 - 30
In Broadcast - December 2013 - 31
In Broadcast - December 2013 - 32
In Broadcast - December 2013 - 33
In Broadcast - December 2013 - 34
In Broadcast - December 2013 - 35
In Broadcast - December 2013 - 36
In Broadcast - December 2013 - 37
In Broadcast - December 2013 - 38
In Broadcast - December 2013 - 39
In Broadcast - December 2013 - 40
In Broadcast - December 2013 - 41
In Broadcast - December 2013 - InStudio: Q-Ball Captures Historic Vettel Victory
In Broadcast - December 2013 - 43
In Broadcast - December 2013 - 44
In Broadcast - December 2013 - 45
In Broadcast - December 2013 - 46
In Broadcast - December 2013 - 47
In Broadcast - December 2013 - 48
In Broadcast - December 2013 - 49
In Broadcast - December 2013 - 50
In Broadcast - December 2013 - 51
In Broadcast - December 2013 - 52
In Broadcast - December 2013 - 53
In Broadcast - December 2013 - 54
In Broadcast - December 2013 - 55
In Broadcast - December 2013 - 56
In Broadcast - December 2013 - 57
In Broadcast - December 2013 - 58
In Broadcast - December 2013 - 59
In Broadcast - December 2013 - InGear: Bluebell’s Fibre Optic Solutions
In Broadcast - December 2013 - 61
In Broadcast - December 2013 - 62
In Broadcast - December 2013 - 63
In Broadcast - December 2013 - InGear: Grass Valley K2 Dyno Changes the Game
In Broadcast - December 2013 - 65
In Broadcast - December 2013 - 66
In Broadcast - December 2013 - 67
In Broadcast - December 2013 - 68
In Broadcast - December 2013 - 69
In Broadcast - December 2013 - 70
In Broadcast - December 2013 - 71
In Broadcast - December 2013 - 72
In Broadcast - December 2013 - 73
In Broadcast - December 2013 - 74
In Broadcast - December 2013 - 75
In Broadcast - December 2013 - 76
In Broadcast - December 2013 - 77
In Broadcast - December 2013 - 78
In Broadcast - December 2013 - 79
In Broadcast - December 2013 - InMedia: Pixitmedia – More Partner Than Supplier
In Broadcast - December 2013 - 81
In Broadcast - December 2013 - 82
In Broadcast - December 2013 - 83
In Broadcast - December 2013 - S1
In Broadcast - December 2013 - S2
In Broadcast - December 2013 - S3
In Broadcast - December 2013 - S4
In Broadcast - December 2013 - S5
In Broadcast - December 2013 - S6
In Broadcast - December 2013 - S7
In Broadcast - December 2013 - S8
In Broadcast - December 2013 - S9
In Broadcast - December 2013 - S10
In Broadcast - December 2013 - S11
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