In Broadcast - November 2013 - 75

WWW.INBROADCAST.COM | ISSUE 25 - NOVEMBER 2013

I N T E R N A T I O N A L

N E W S

MEDIA & BROADCAST
SYSTEMS INTEGRATION
www.atgbroadcast.co.uk

EMBRACING TOMORROW'S TECHNOLOGY

YOUR TRUSTED BUSINESS PARTNER

ATG Broadcast is one of the world's most
innovative broadcast systems integrators.

DIGITAL NEWS ROOMS

Embracing tomorrow's technology, ATG Broadcast delivers
maximum value through close co-operation with customers,
leading to mutually beneficial long-term relationships.

DIGITAL ARCHIVES

FILE BASED WORKFLOW

MASTER CONTROL
ROOMS
TV STUDIOS
EDITING FACILITIES

PLAYOUT CENTRES

ATG Broadcast is part of Dan Technologies Group, one of
Europe's leading suppliers of audio, video, transmission
products and digital media solutions.
The Dan Technologies Group operates from offices in the
United Kingdom, Germany, Denmark, Norway, Sweden,
Vietnam and Dubai.

INNOVATIVE MEDIA SOLUTIONS FOR TODAY & TOMORROW
75

"Not only is the color rendering
of the new Area 48 LED spot-on,
but it's powerful, lightweight,
compact, and can run off a battery."
- Todd Heater

"COLOR
IS RIGHT
ON THE
MONEY"

Lighting director T
Lighting director Todd Heater is called upon to light
h
t Todd Heater is called
t
l
setups
up to 100 setups a day when he's lighting commercials
e
or music videos such as the currently running Beyoncé,
videos
d
Lady Gaga, and Rolling Stones videos, where time is gold.
and
When asked about the color fidelity of the AREA
48s, Heater said: "The color match to daylight was
as close to daylight as I've seen on the market, and
- Todd Heater, Lighting Designer probably better than all the other LEDs that I've seen
out there. I have a more artistic approach to lighting
5600k
than a technical one, but to my eye and to the camera,
the color is right on the money."
The powerful light coming from Area 48 LED
k
00
fixtures are a function of BBS' interchangeable phosphor
32
technology, which allows the fixture to be easily
Interchangeable Phosphor Panels ( , 3200K, etc.) converted from daylight, to tungsten to chroma green

™
all in a matter of seconds. Heater much prefers
al l i n ma t ter
l
a
second s. H eater
d
t
h prefers
f
BBS' interchangeable panel approach for changing
f
for
color temperature. "When you try to filter tungsten and
daylight bulbs, it takes away lighting power. With the
AREA 48 there's a daylight balance that puts out the
same amount of light as a tungsten balance, and the
same for the other color temperatures available."
In addition to the difference of weight, size and
light output, Heater also noted the lack of true
dimmability with HMI and fluorescent lighting fixtures.
"The AREA 48 LED is a very resourceful working tool
on a set, because you can dim them down without
changing color temperature. Now we can work at really,
really low levels while remaining locked on in terms
of color temperature."
™

www.BBSLighting.com
+1 800.820.6610

LIGHTING

http://www.linkedin.com/pub/dir/?first=Phillip&last=Izzard&search=Go https://twitter.com/inbroadcast http://www.youtube.com/watch?v=qpzEatLsHdE&feature=youtube_gdata_player https://www.facebook.com/InBroadcast http://itunes.apple.com/gb/app/inbroadcast/id468652679?mt=8 https://play.google.com/store/apps/details?id=com.branded.inbroadcast&feature=search_result#?t=W251bGwsMSwyLDEsImNvbS5icmFuZGVkLmluYnJvYWRjYXN0Il0. http://WWW.INBROADCAST.COM http://WWW.INBROADCAST.COM http://www.atgbroadcast.co.uk http://www.BBSLighting.com http://www.BBSLighting.com

In Broadcast - November 2013

Table of Contents for the Digital Edition of In Broadcast - November 2013