In Broadcast - November 2013 - 38

I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 25 - NOVEMBER 2013

N E W S

InSTUDIO

NOGA Arm will hold a wide variety of production accessories

Set And Forget -
NOGA Arm
38

M

atthews Studio Equipment
(MSE), the 43-year-old grip
supplier to the international motion
picture and television industry,
has recently taken delivery of new
products from the makers of the
Israeli Arm, NOGA.
As always, Matthews is constantly
aware that good products evolve
to support and changing market.
When they heard that NOGA Arm
has re-tooled their highly successful
MSE distributed product, it became
a must for Matthews catalogue of
specialised products. The new
arm is a vast improvement over its
15-year-old predecessor.
"NOGA Arm has been a staple on
practically every type of production
for many years," says MSE's Vice
President of Sales and Marketing
Robert Kulesh. "It's positioned small
lights on set or on table top as well as
props, mirrors, reﬂectors and more.
"The new NOGA Arm does
this and more," he adds. "This
articulated multi-jointed arm offers
more strength and more versatility.
It is larger, longer, tougher and
stronger than any other extended
three jointed, articulated arm
on the market."
Designed for simplicity, the
new NOGA Arm will hold smaller
cameras, lights, monitors, props
and other production accessories
that require precise, extended,
positioning on a camera or on a set.
NOGA Arm locks or releases the
three articulated joints instantly,
making it easy to position equipment

or accessories quickly, modify the
angle, skew or change the height
to respond to any production need.
Simply set it and forget it.
NOGA Arms are available
in two lengths:
Large - 22" (55.8cm) long at full
extension and will support a weight
of 11 lbs. (5kg);
Medium - 10.5" (26.6cm) long
at full extension and will support a
weight of 13.2 lbs. (6kg).
These two arms are stronger
than any other similar product
in the market.
MSE offers several unique
accessories to Complement Your
Imagination when using NOGA Arms.
The Quick Release Adaptor allows
for fast changes to equipment
without the need of screws and
threads. In low light, tight spaces,
or with no time to lose, it's easy
to pull back the red sleeve on the
arm and drop a preloaded monitor,
mike, light or whatever into the Quick
Release Adaptor.
A Head Adaptor has also been
designed to allow for simple and
easy operation. Simply screw the
bottom of this small, compact
adapter into the end of the NOGA
Arm and with two ﬁngers and an
easy turn, the non-slip wheel will
allow you to add or remove a camera
or accessories.
NOGA Arms are compatible with
a wide range of other Matthews
productions, including stands,
clamps, vacuum cups, ball heads
and other items.

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In Broadcast - November 2013

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