In Broadcast - September 2013 - 70

I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 23 - SEPTEMBER 2013

N E W S

InMEDIA

OTT: Driving Rich Media
By Nikos
Kyriopoulos
Media Excel
Products Director

O

total OTT revenue,
while revenue
from subscriptions,
download-to-own
and rentals are
expected to cover
22%, 15% and 8%
respectively.
Moving forward,
for OTT to maintain Source: Digital TV Research
its momentum and
agility to market directives, it needs
agility for OTT operators as it is
to remain ﬂexible and adaptive. As
a unified transcoding platform
media delivery gets increasingly
for Radio, Linear TV and VoD
multiscreen services that adopts and
unified–where radio, linear TV
and VoD services are delivered
scales in line with market demand.
within a single user experience/
HERO combines a state-of-the-art
packaging – OTT service providers
encoding engine for H.264/AVC
are investing in solutions that
and H.265/HEVC, native support
enable them to dynamically shift
for all adaptive delivery technologies
and scale operations according to
(including MPEG-DASH) and a broad
market demand. Further, identifying
ecosystem of DRM, CDN and ad
innovative ways for content
serving integration partners. Both
packaging, bundling and delivery,
HERO’s form factors–carrier-grade
as well as enhancing user experience
chassis and cloud-based virtual
(and monetisation prospects) with
appliance – share a feature-dense
targeted advertisement, is what is
and highly reliable architecture
driving the next wave of growth in
and can be remotely managed in a
the OTT market. Deploying a uniﬁed
uniﬁed fashion with Media Excel’s
distribution platform that addresses
HERO Management System or other
business agility with versatility,
umbrella NMSs.
scalability, and ﬂexibility is key.
HERO currently powers some of
Media Excel’s HERO transcoder
the most high-proﬁle, large-scale
product line delivers unmatched
linear and VoD services worldwide.

Satellite Teleport Equipment: The Rise And Rise Of The RF Matrix
W

ith the growth in the number
of satellites, the pressure on
bandwidth, and improvement in
modulation, there is one piece of
satellite teleport equipment that has
come of age.
Previously handled by messy and
poor quality patch panels, satellite
signals can now be routed more
efﬁciently by RF matrices. Satellite
Teleports are able to handle multiple
RF signals electronically, which
is perfect where large numbers

of dishes are aligned
to different satellites.
Matrices are typically
used in mission critical
applications, such as
news and sports, where
downlink feeds are regularly
switching to deliver live programmes
to millions of viewers.
ETL Systems, a British based
designer and manufacturer of RF
distribution equipment, is at the heart
of this growth. ETL has a long history

of providing market leading RF
matrices to the Satcomms
industry and concentrates
on high quality and unique
designs. As a result
ETL’s RF matrices are
found around the world in
broadcast, marine, telecoms
and government sectors – basically
anywhere that multiple satellite feeds
need to be received and transmitted.
ETL’s award-winning RF Matrix
designs stem from a quarter of a

century of experience in the satellite
market. Reliability, resilience and
RF performance are the core
competencies of ETL Systems
matrix range of matrices as 24/7
operations need well engineered
trustworthy solutions.
So with new satellite launches
seen each month, new HD channels
offered and the growth in global
news and sports, you can be sure
that at some stage an ETL RF matrix
is involved.

ETL SYSTEMS
ETL SYSTEMS

Hall 1

70

ver-the-Top media services–
which use the public Internet
to deliver media instead of a private
dedicated network–have become
quite prominent the last few years
and have contributed substantially
to the growth of the broader video
delivery market. Essentially, OTT
empowers content providers and
operators, that do not own any wide
area network, to reach consumers/
viewers worldwide and deliver
exceptional quality of experience
without an upfront investment in
copper, fibre or spectrum. This
shift from CAPEX to OPEX helps
better align risk with growth and
also dramatically accelerates time
to market.
Hulu, Netﬂix and iPlayer are only
a few of the bright (and lucrative)
initiatives that OTT delivery has
enabled. Content providers and
aggregators worldwide remain the
dominant part of the delivery chain
as content is still the king. Also,

operators utilise OTT to deliver
a rich media experience across
multiple screens, networks and
geographies in parallel with their
linear/VoD offerings within their
(typically limited) walled garden.
As OTT enters the mainstream
phase, several enabling technologies
are contributing to its evolution
and growth. The most prominent
of those, MPEG-DASH, as well as
other (less open) adaptive delivery
technologies, is enabling enhanced
quality of experience across a wide
spectrum of networks and consumer
devices while keeping the end-toend ecosystem open, ﬂexible and
efficient. Further, MPEG-DASH
fosters an environment for multiple
different DRM/CA technologies and
monetisation models to coexist
and cooperate, aspects that are
essential for the success of an OTT
based offering.
According to Digital TV Research,
Online TV and video advertising
is the key driver in the OTT sector,
recording revenues of $6.0 billion in
2012, up from $2.4 billion in 2010.
Rapid advertising expenditure
growth will continue, to reach a
global total of $14.7 billion in 2017.
By 2017, advertising revenue is
projected to account for 51% of the

EXCELLING IN RF ENGINEERING
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www.etlsystems.com

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