In Broadcast - September 2013 - 66


I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 23 - SEPTEMBER 2013

N E W S

InMEDIA

ATTO Announces Thunderbolt
Certification For Windows
A

66

TTO Technology, a specialist
of storage and network
connectivity and infrastructure
solutions for data-intensive
computing environments, has
announced full Thunderbolt
interoperability and certiﬁcation
with Windows 7 and 8 for its line
of Thunderlink and ThunderStream
storage connectivity products.
The line includes the Thunderlink
Thunderbolt to Fibre Channel,
Thunderbolt to SAS/SATA, and
ThunderStream Thunderbolt to
SAS/SATA RAID Desklink devices.
As the industry connectivity
provider that allows Thunderbolt
access to enterprise class
storage, ATTO offers a full suite of
software-based productivity and
performance-enhancing solutions
that support Windows 7 and 8
platforms. “Thunderbolt delivers
unparalleled performance, ﬂexibility
and simplicity to professional
computing,” said Jason Ziller, Intel’s
Director of Thunderbolt Marketing.
“Products like the Thunderlink
and ThunderStream from ATTO
help highlight what Thunderbolt
makes possible.”
ATTO Desklink devices represent
the latest in next generation,

high-performance storage and
network connectivity products for
Thunderbolt-enabled platforms,
including mobile devices such as
laptops and Ultrabooks.
These
solutions
allow
professionals to use high-end,
data-intensive applications on
Thunderbolt-enabled platforms
and portable computers in highlymobile environments. They are
hailed as the only Thunderbolt
connectivity products on the market
that incorporate the versatility to
handle any protocol and any host
while addressing the demands of
rapidly evolving work environments
and allowing access to enterprise
data centre networks.

“Based on our 15 plus year relationship
with Microsoft, ATTO continues to
offer Windows users a tremendous
advantage when utilising our
devices within their storage
infrastructure,” said Wayne Arvidson,
Vice President of Marketing at ATTO

Technology.
“ AT T O ’s
support of
Windows 7 and
8 through our
Thunderlink and
ThunderStream
products make
it possible to work with
content in a variety of environments
anywhere, any time. We are
excited to be at the forefront of
technology with the only available
products that offer Windows users
Thunderbolt-enabled access to
enterprise class storage on a level
never before possible, and recent
announcements indicate that
Thunderbolt will be widely deployed
on workstations and servers as well.”
Included in ATTO’s broad portfolio
of Windows 7 and Windows 8
certiﬁed solutions are:
• The ATTO ThunderLink FC 1082
acts as an external Thunderbolt
to Fibre Channel adapter,
connecting all-in-one systems
and mobile computing platforms
to 8Gb/s Fibre Channel SANs and
storage devices. With dual port
conﬁgurations, the 8Gb/s Fibre
Channel Desklink device is an
ideal solution for users looking to

ThunderStream
protects data in the event of a
drive failure and provides high
performance with an easy to use GUI

achieve the highest I/O and data
throughput for advanced video
and access to IT applications;
• The ATTO ThunderLink SH
1068 Desklink device gives
you the freedom to connect
your Thunderbolt-enabled
platform to SAS/SATA storage
devices. In addition, SAS tape
drives can be connected to the
ThunderStream to provide access
for backup software and LTFS
tape applications;
• The ThunderStream SC 3808D
adds ATTO’s industry-renowned
RAID protection to SAS/SATA disk
arrays. This protection may be
enhanced by adding tape devices
for use with backup software and
LTFS tape applications.

Elemental To Highlight 4K, HEVC & Cloud Video Advances
lemental Technologies, a leading
supplier of video solutions for
multiscreen content delivery, will
showcase advances in HEVC/H.265
and 4K video processing at IBC
2013.
The company will also highlight
Elemental Cloud and demonstrate
the comprehensive feature set for
professional transcoding available
with this Platform as a Service (PaaS).
“4K video is poised to enter the
mainstream over the next three
years,” said Keith Wymbs, VP of
Marketing for Elemental. “While this
shift won’t be as dramatic as the
evolution from analogue to digital
and SDTV to HDTV, 4K will succeed

E

HEVC’s Compression Bit Rates Graph

in ways that other technologies,
such as 3D TV, have not.”
The bandwidth required for H.264
compressed 4K content (18- 20
Mbps) is prohibitive. Designed to
deliver an average bit rate reduction
of up to 50% compared to H.264,
HEVC shrinks bitrates required for
4K to potentially less than 10 Mbps.
Since NAB 2013, Elemental has
advanced its HEVC/H.265 codec
implementation to support 4K Ultra
HD and to process 1080p HEVC
video streams at 2.8 Mbps - a 20%
reduction in bitrates.
“Elemental is innovating more
quickly than anyone in the industry.
HEVC video compression is

available to any Elemental customer
that wants to license it,” said
Wymbs. “Elemental’s ownership of
its core software and unique parallel
processing-based approach yields
signiﬁcant performance advantages
– ahead of others.”
Multiscreen viewing of live and
on-demand content also challenges
media companies to assess how
much onsite infrastructure to
procure in order to satisfy spikes
in demand for video processing
without over-investing. The cloud
offers ways to augment traditional
video infrastructures for creation and
delivery of media assets.
The Elemental Cloud PaaS,
which launched earlier this year,
automatically provisions and
dynamically scales resources
to rapidly expand video
processing capacity.
“We see a gradual migration
to cloud-based infrastructures
that are truly elastic in nature,”
said Wymbs. “Elemental Cloud
is currently deployed on three
continents. Customers say they’ve
never had so much insight into their
own transcoding trends - nor as

much control over resources and
availability.”
As the multiscreen market
accelerates, content programmers
and distributors are increasingly
adopting a broad range of Elemental
solutions. Recent customer
wins include:
• Foxtel: Elemental systems are
used to process more than 50
channels of content for the Foxtel
Go over-the-top (OTT) and TV
Everywhere services;
• NDR: Elemental systems are
performing 24/7 encoding of
live content and creating video
streams for publicly and freely
accessible web portals and
mobile apps;
• Teleste: Elemental is powering
Optimo, a complete multiscreen
solution for managing and
distributing TV channels and
interactive services on DVB, IPTV
and OTT networks.
Elemental will showcase its full
suite of multiscreen video processing
solutions at IBC, held at the RAI
conference centre in Amsterdam,
September 13 – 17.
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