In Broadcast - September 2013 - 61

ISSUE 23 - SEPTEMBER 2013 | WWW.INBROADCAST.COM

I N T E R N A T I O N A L

N E W S

InFILE

New Wave For Ad Insertion Technology
By Walter Capitani
Vice President, Product Management,
International Datacasting

T

here’s been a growing bright
spot in the future of radio
broadcasting of late. Industry
experts are predicting a resurgence
of radio advertising due to the
inclusion of radio receivers in smart
phones. This could potentially add
millions of new radios to the market.
Radio broadcasters who wisely
incorporate new technology and
strategies into their business model
increase their odds of riding that new
wave of radios to future success.
Technologies that are already
available allow radio broadcasters
to send select ads to specific regions
or specific receivers, time-shift live
programming, lower costs through
shared hub support, and reduce
bandwidth consumption.
Our second generation of the STAR
Pro Audio™ solution opens up new

revenue generating opportunities
for radio networks by providing
localised ad insertion. The new
platform also enables time-shifting
functionality, allowing broadcasters
to play the right content at the
desired time. Broadcasters can now
seamlessly adjust for time zones
and rapidly adapt to conflicting live
programming schedules.
It also lowers per-channel costs
through shared hub support and
also uses up to 70% less bandwidth
compared to legacy solutions.
With this next generation of STAR,
radio broadcasters can look forward
to two important things – boosting
revenue and lowering operating
expenditures. The platform increases
advertising revenues because it
enables highly localised ad insertion.
The ability to sell more targeted ads

Targeted ad insertion solution for radio broadcasters

means more revenue opportunities
across the entire network.
STAR includes a copy split
capability that allows operators to
send select ads to specific regions
or specific receivers. Audio files
stored in the receiver can be inserted
into live or recorded programming.
Cost savings are realised through
shared hub support which enables
multiple radio networks to share
one four-channel receiver instead of

having each network deploy its own
standalone, single channel receiver.
Also, STAR Pro Audio requires just
120 kHz space segment for stereo,
as opposed to 400 kHz for legacy
systems, resulting in cost savings.
We’re confident radio professionals
who visit our IBC booth will recognise
our platform’s ability to boost
advertising revenues, increase
operational flexibility, and lower
operating costs.
61


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In Broadcast - September 2013

Table of Contents for the Digital Edition of In Broadcast - September 2013

In Broadcast - September 2013
Contents
InNews: Prime Focus Selects Avid Workflow
InNews: Elysium Workflow Centres on Aces
InReply: IO Gates Platform ‘keeps It Simple’
InTech: When Does Clean Switching Matter?
InGear: IBC Debut for Gepco’s Hybrid Fibre Cables
InFile: BFI Adopts Filecatalyst Transfer Workflow
InAudio: TSL Products’ Madi Capable Solutions
In Broadcast - September 2013 - Intro
In Broadcast - September 2013 - In Broadcast - September 2013
In Broadcast - September 2013 - Cover2
In Broadcast - September 2013 - Contents
In Broadcast - September 2013 - InNews: Prime Focus Selects Avid Workflow
In Broadcast - September 2013 - 5
In Broadcast - September 2013 - InNews: Elysium Workflow Centres on Aces
In Broadcast - September 2013 - 7
In Broadcast - September 2013 - 8
In Broadcast - September 2013 - 9
In Broadcast - September 2013 - 10
In Broadcast - September 2013 - 11
In Broadcast - September 2013 - 12
In Broadcast - September 2013 - 13
In Broadcast - September 2013 - 14
In Broadcast - September 2013 - 15
In Broadcast - September 2013 - 16
In Broadcast - September 2013 - 17
In Broadcast - September 2013 - 18
In Broadcast - September 2013 - 19
In Broadcast - September 2013 - 20
In Broadcast - September 2013 - 21
In Broadcast - September 2013 - 22
In Broadcast - September 2013 - 23
In Broadcast - September 2013 - 24
In Broadcast - September 2013 - 25
In Broadcast - September 2013 - InReply: IO Gates Platform ‘keeps It Simple’
In Broadcast - September 2013 - 27
In Broadcast - September 2013 - 28
In Broadcast - September 2013 - 29
In Broadcast - September 2013 - 30
In Broadcast - September 2013 - 31
In Broadcast - September 2013 - 32
In Broadcast - September 2013 - 33
In Broadcast - September 2013 - 34
In Broadcast - September 2013 - 35
In Broadcast - September 2013 - 36
In Broadcast - September 2013 - 37
In Broadcast - September 2013 - InTech: When Does Clean Switching Matter?
In Broadcast - September 2013 - 39
In Broadcast - September 2013 - InGear: IBC Debut for Gepco’s Hybrid Fibre Cables
In Broadcast - September 2013 - 41
In Broadcast - September 2013 - 42
In Broadcast - September 2013 - 43
In Broadcast - September 2013 - 44
In Broadcast - September 2013 - 45
In Broadcast - September 2013 - 46
In Broadcast - September 2013 - 47
In Broadcast - September 2013 - 48
In Broadcast - September 2013 - 49
In Broadcast - September 2013 - 50
In Broadcast - September 2013 - 51
In Broadcast - September 2013 - 52
In Broadcast - September 2013 - 53
In Broadcast - September 2013 - 54
In Broadcast - September 2013 - 55
In Broadcast - September 2013 - 56
In Broadcast - September 2013 - 57
In Broadcast - September 2013 - 58
In Broadcast - September 2013 - 59
In Broadcast - September 2013 - InFile: BFI Adopts Filecatalyst Transfer Workflow
In Broadcast - September 2013 - 61
In Broadcast - September 2013 - 62
In Broadcast - September 2013 - 63
In Broadcast - September 2013 - 64
In Broadcast - September 2013 - 65
In Broadcast - September 2013 - 66
In Broadcast - September 2013 - 67
In Broadcast - September 2013 - 68
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In Broadcast - September 2013 - 70
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In Broadcast - September 2013 - 77
In Broadcast - September 2013 - 78
In Broadcast - September 2013 - 79
In Broadcast - September 2013 - 80
In Broadcast - September 2013 - 81
In Broadcast - September 2013 - InAudio: TSL Products’ Madi Capable Solutions
In Broadcast - September 2013 - 83
In Broadcast - September 2013 - 84
In Broadcast - September 2013 - Cover4
In Broadcast - September 2013 - S1
In Broadcast - September 2013 - S2
In Broadcast - September 2013 - S3
In Broadcast - September 2013 - S4
In Broadcast - September 2013 - S5
In Broadcast - September 2013 - S6
In Broadcast - September 2013 - S7
In Broadcast - September 2013 - S8
In Broadcast - September 2013 - S9
In Broadcast - September 2013 - S10
In Broadcast - September 2013 - S11
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202009
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
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http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
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http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
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