In Broadcast - September 2013 - 28

I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 23 - SEPTEMBER 2013

N E W S

InREPLY

Qatar TV Invests In Avid’s Interplay
Media Asset Management System
Mohamad Fares, Head of Broadcast Technology
at Qatar TV, discusses the selection and installation
of Avid’s Interplay MAM system...

28

InB: What encouraged Qatar TV
to install the Avid Interplay MAM
system?
Mohamad Fares: We decided to
invest in an Avid Interplay media
asset management (MAM) system
as we were faced with the challenge
of advancing Qatar TV’s existing
workflow in order to respond to
new business opportunities in
Doha. Under the patronage of
TVSDC, a re-launch of Qatar TV
was planned to focus on virtually
every interest imaginable, from arts
and entertainment to technology,
education, events, and celebrity
appearances. To meet this
extraordinary range of challenges,
TVSDC built a new production
studio, newsroom studio and
broadcasting complex at its Doha
headquarters in 2012. It features a
new set of media asset management
and media production solutions
allowing it to coordinate and perform
the myriad of tasks inherent in such
a large operation. Installing the Avid
Interplay MAM system would allow
Qatar TV to become a world-class
workflow with one of the most
advanced arrays of Avid solutions
available.
InB: What were you looking for in
the new system?
MF: Our primary objective was to
upgrade Qatar TV’s existing workflow
with a new system that would enable
us to respond to new business
requirements more effectively by
getting a clear picture of what
assets we owned, understanding
what those assets were worth,

Qatar TV’s ISIS 5000 shared storage solution

and working more collaboratively
across the entire enterprise.
Therefore, we were looking for an
integrated media enterprise solution
that was highly competitive, and
easily implemented new projects.
Working closely together Avid and
Qatar TV determined that, above
all, the system would need to
be optimised for effective media
management. Secondly, it would
have to provide strong links to
business processes. And thirdly,
it would need to support and
orchestrate workflows specifically
tailored to the needs of Qatar TV’s
diverse production groups.

InB: In what ways has Qatar TV’s
existing workflow benefitted from
the new MAM system?
MF: Starting
with the ingest
process, Avid
Interplay
Capture let
the production
team ingest
media from
different
s o u r c e s
including tape
and live feeds.
All AirSpeed
Mohamad Fares gets to work on the Avid Interplay MAM
Multi Stream

servers are controlled by users
through the Interplay Capture
application, which increases the
speed and reliability of media
acquisition through advanced
automated feed scheduling and
control. As the ingests are initiated,
assets are automatically checked
into Interplay Production and
stored on Avid ISIS shared storage,
with capacity for approximately
3,750 hours of highly protected,
high resolution material across
the ten ISIS 7000 64TB engines.
The new MAM system therefore
optimised our media cycle of
acquisition, production, distribution,
and archiving. We can now easily
exchange assets between our
production and our archive system
and, if changes are needed, we can
even apply them with no downtime
while the system is running.
Media management capabilities
provided by Interplay Production
and Interplay MAM lie at the heart of
the system, giving it the power and
flexibility to handle the extraordinary
volume and diversity of content
Qatar TV generates. Integrated links
between Interplay Production and
Interplay MAM provide seamless
transfer of video assets, allowing
a completed video sequence to be
archived directly from the system

production environment and
restored by any user with access.
With 15 Avid Interplay Central
universal clients, Qatar TV now
employs a tightly integrated
workflow between script and video
editing. This is especially valuable
for supporting Qatar TV’s diversity
in news and other programming.
We h a v e b e c o m e m o re
collaborative and efficient than ever
before, meeting our business and
technological challenges. Thanks
to this open, well-integrated
environment of industry-standard
solutions, Avid has not only enabled
Qatar TV to meet its go-to-air
deadline, which was by the end of
2012, but also to join the ranks of
the world’s top entertainment and
news networks.
InB: Tell us about your experience
working with Avid’s Professional
Services Team.
MF: The Avid Professional Services
team applied their extensive
knowledge of best industry practices
to help TVSDC gain a thorough
understanding of how this kind of
comprehensive, integrated media
environment could be structured.
The team then worked to
design, implement, and install a
full complement of ingest, editing,
newsroom management, news
playout, and audio post-production
solutions that could meet all
those needs, supported by the
sophisticated asset management
architecture of Interplay MAM and
Interplay Production.
InB: Any plans to further expand
the system?
MF: We are constantly looking into
ways to increase our efficiency
and yes, this includes expanding
the system. Our immediate plans
include an on-air scheduling and
EPG system which will tie directly
to Interplay MAM for media and
metadata. Longer term plans include
upgrading to the new Airspeed
5000 to make use of their new
functionality.
InB: What’s next for Qatar TV?
MF: Qatar TV will continue to evolve
and present new and exciting
content to our viewers over as many
platforms as possible. Driven by
Qatar’s 2030 vision, we have several
projects lined up which will hopefully
be made public in due course.
InB: Thank you for taking timeout
to answer our questions.


http://www.linkedin.com/pub/dir/?first=Phillip&last=Izzard&search=Go https://twitter.com/inbroadcast http://www.youtube.com/watch?v=qpzEatLsHdE&feature=youtube_gdata_player https://www.facebook.com/InBroadcast http://itunes.apple.com/gb/app/inbroadcast/id468652679?mt=8 https://play.google.com/store/apps/details?id=com.branded.inbroadcast&feature=search_result#?t=W251bGwsMSwyLDEsImNvbS5icmFuZGVkLmluYnJvYWRjYXN0Il0. http://www.inbroadcast.com http://www.avid.com/US/products/InterplayMAM4 http://www.avid.com/US/about-avid/customer-stories/Qatar-TV

In Broadcast - September 2013

Table of Contents for the Digital Edition of In Broadcast - September 2013

In Broadcast - September 2013
Contents
InNews: Prime Focus Selects Avid Workflow
InNews: Elysium Workflow Centres on Aces
InReply: IO Gates Platform ‘keeps It Simple’
InTech: When Does Clean Switching Matter?
InGear: IBC Debut for Gepco’s Hybrid Fibre Cables
InFile: BFI Adopts Filecatalyst Transfer Workflow
InAudio: TSL Products’ Madi Capable Solutions
In Broadcast - September 2013 - Intro
In Broadcast - September 2013 - In Broadcast - September 2013
In Broadcast - September 2013 - Cover2
In Broadcast - September 2013 - Contents
In Broadcast - September 2013 - InNews: Prime Focus Selects Avid Workflow
In Broadcast - September 2013 - 5
In Broadcast - September 2013 - InNews: Elysium Workflow Centres on Aces
In Broadcast - September 2013 - 7
In Broadcast - September 2013 - 8
In Broadcast - September 2013 - 9
In Broadcast - September 2013 - 10
In Broadcast - September 2013 - 11
In Broadcast - September 2013 - 12
In Broadcast - September 2013 - 13
In Broadcast - September 2013 - 14
In Broadcast - September 2013 - 15
In Broadcast - September 2013 - 16
In Broadcast - September 2013 - 17
In Broadcast - September 2013 - 18
In Broadcast - September 2013 - 19
In Broadcast - September 2013 - 20
In Broadcast - September 2013 - 21
In Broadcast - September 2013 - 22
In Broadcast - September 2013 - 23
In Broadcast - September 2013 - 24
In Broadcast - September 2013 - 25
In Broadcast - September 2013 - InReply: IO Gates Platform ‘keeps It Simple’
In Broadcast - September 2013 - 27
In Broadcast - September 2013 - 28
In Broadcast - September 2013 - 29
In Broadcast - September 2013 - 30
In Broadcast - September 2013 - 31
In Broadcast - September 2013 - 32
In Broadcast - September 2013 - 33
In Broadcast - September 2013 - 34
In Broadcast - September 2013 - 35
In Broadcast - September 2013 - 36
In Broadcast - September 2013 - 37
In Broadcast - September 2013 - InTech: When Does Clean Switching Matter?
In Broadcast - September 2013 - 39
In Broadcast - September 2013 - InGear: IBC Debut for Gepco’s Hybrid Fibre Cables
In Broadcast - September 2013 - 41
In Broadcast - September 2013 - 42
In Broadcast - September 2013 - 43
In Broadcast - September 2013 - 44
In Broadcast - September 2013 - 45
In Broadcast - September 2013 - 46
In Broadcast - September 2013 - 47
In Broadcast - September 2013 - 48
In Broadcast - September 2013 - 49
In Broadcast - September 2013 - 50
In Broadcast - September 2013 - 51
In Broadcast - September 2013 - 52
In Broadcast - September 2013 - 53
In Broadcast - September 2013 - 54
In Broadcast - September 2013 - 55
In Broadcast - September 2013 - 56
In Broadcast - September 2013 - 57
In Broadcast - September 2013 - 58
In Broadcast - September 2013 - 59
In Broadcast - September 2013 - InFile: BFI Adopts Filecatalyst Transfer Workflow
In Broadcast - September 2013 - 61
In Broadcast - September 2013 - 62
In Broadcast - September 2013 - 63
In Broadcast - September 2013 - 64
In Broadcast - September 2013 - 65
In Broadcast - September 2013 - 66
In Broadcast - September 2013 - 67
In Broadcast - September 2013 - 68
In Broadcast - September 2013 - 69
In Broadcast - September 2013 - 70
In Broadcast - September 2013 - 71
In Broadcast - September 2013 - 72
In Broadcast - September 2013 - 73
In Broadcast - September 2013 - 74
In Broadcast - September 2013 - 75
In Broadcast - September 2013 - 76
In Broadcast - September 2013 - 77
In Broadcast - September 2013 - 78
In Broadcast - September 2013 - 79
In Broadcast - September 2013 - 80
In Broadcast - September 2013 - 81
In Broadcast - September 2013 - InAudio: TSL Products’ Madi Capable Solutions
In Broadcast - September 2013 - 83
In Broadcast - September 2013 - 84
In Broadcast - September 2013 - Cover4
In Broadcast - September 2013 - S1
In Broadcast - September 2013 - S2
In Broadcast - September 2013 - S3
In Broadcast - September 2013 - S4
In Broadcast - September 2013 - S5
In Broadcast - September 2013 - S6
In Broadcast - September 2013 - S7
In Broadcast - September 2013 - S8
In Broadcast - September 2013 - S9
In Broadcast - September 2013 - S10
In Broadcast - September 2013 - S11
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202009
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202008
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202007
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202006
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202005
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202004
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202003
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202002
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202001
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201310
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201309
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201308
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201307
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201306
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201305
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201304
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201303
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201302
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201301
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201211
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201210
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201209
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201208
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201207
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201206
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201205
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201204
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201203
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201202
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
https://www.nxtbookmedia.com