In Broadcast - September 2013 - 26

I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 23 - SEPTEMBER 2013

N E W S

InREPLY

ioGates Platform Keeps It Simple
ioGates’ CEO Jesper Andersen fields our questions on
the latest demands for storage, the improved user interface,
and serving the needs of today’s video file...

26

InBroadcast: How is your
company changing to meet client
demands?
Jesper Andersen: We constantly
look at both current and newly
introduced technology, which
would allow us to deliver client
requirements more effectively. The
product development at ioGates
is agile; every week we discuss
and revise our priorities so that
we can improve the ioGates
platform to match clients demand.
We base these discussions on
client feedback, statistics, and
by closely monitoring the market.
Most recently our focus has been
ensuring that ioGates can handle
the rapidly growing demands for
storage that are a result of ever
improving Internet connectivity
combined with the new digital
video formats; but doing all this
whilst remaining price competitive.
Users have high storage demands
in the business of digital video.
Storage needs to be secure, and
scalable, but most important the
price needs to be competitive.
As a result of this phenomenon,
our financial investments in
storage have increased enabling
us to work with clients who
have huge amounts of material.
By serving both cloud users and
on-site clients we get two very
different types of feedback, the
former more directed more to the
GUI (Graphic User Interface), the
latter more feature driven. Our goal

is to combine the learning from
both these dynamics to constantly
improve the product.
InB: What criteria does the market
use to make buying decisions for
your products/services?
JA: Clients select ioGates for its
ease of use, control, ﬂexibility, and
transfer speed. When referring to the
ioGates user interface, we often hear
comments such as “that looks really
easy to use”. Most of our clients are
not technical engineers therefore
our goal is to provide a tool that
allows them to manage, share, and
convert video ﬁles without technical
knowledge. ioGates enables this
user experience, with convenient
drag-and-drop functionality.
B y c o m b i n i n g a rc h i v i n g ,
transcoding, sharing, and
distributing, ioGates can be used
in several different workflows.
Take for example our “Sharing
feature” with optional two-factor
security. Some clients use it for
approvals, some for “Dailies”, but
by combining it with our transcoding
service, users create the ﬁnal ﬁle for
delivery in the speciﬁc video formats
the destination client expects.
Finally, transferring video is
bandwidth heavy, especially as we
encourage our clients to upload
high quality material to ioGates,
and you want to get it in the cloud
fast. We support a multitude of
uploading solutions FTP, HTTP, and
UDP to ensure that users get their
material into
ioGates using
the smallest
and slowest
of
Internet
connections.

ioGates drag and drop web browser upload menu

InB: Which
territories
are showing
particular
activity?
JA: Denmark is
our home market
so naturally, we
have
many
c l i e n t s h e re .
However last
year we began
to focus on
Great Britain

ioGates drag and drop interface

and this year we are happy to see
increased activity in this region. For
the feature ﬁlm market in Ireland
for example there is an interest in
using ioGates for “Dailies” as well
as transferring raw camera ﬁles from
the ﬁeld to the editorial.
InB: Any innovations ahead that
you can discuss?
JA: We have never been secret about
our product improvement plans. This
year we will release an improved
user interface that will make it even
easier to operate ioGates, especially
for new users. By providing, more
feedback this will bring improved
transparency for the whole ioGates
processes, such as transcoding,
uploading, and email sending.
We are also working on the
next version of “Sharing” solution
that will allow receivers of shared
ioGates ﬁles, to collect all the Shares
available in a simple way. It will be
possible to add more ﬁles to Shares
and to download complete folders.
On a longer horizon we are
working on integrating LTO backup
and archive service for clients that
have a very high of storage volume
requirement, from 50TB and
onwards. We see that many clients
still rely on external hard drives for
their archiving when they could store
it in ioGates where it is safe and
always available for viewing and
retrieval.
InB: Give some examples of your
products/technology/services

in action?
JA: In the feature ﬁlm market, clients
use ioGates mainly for “Dailies”
and marketing. After being on set
the raw digital camera video is
transcoded into a preview format,
which is uploaded to ioGates. By
uploading the video in a preview
format compliant with ioGates the
video is almost instantly viewable
at ioGates. By utilising the group
function in address book, the
operator quickly sends the “Dailies”
to the crew and stakeholders.
Everybody involved in the
production can then easily follow the
process, even on their smart phone.
ioGates is installed in several TV
stations where the workﬂow here
is different. It sits at the digital
“front door” of the TV station where
it is used for monitoring, QC, and
distribution of all incoming video
ﬁles. A video ﬁle is quickly reviewed
and effortlessly delivered to the
on-air server or the editor suite.
In marketing departments, ioGates
allows non-technical operatives
to serve the video needs of both
internal team and the press. An
assistant can even undertake and
solve that last minute, out of hours
request for a PowerPoint friendly
version of the newest product video.
Simply log in to ioGates, order the
conversion and then share the ﬁle.
As simple as that!
InB: Thank you for taking timeout
to answer our questions.
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