In Broadcast - August 2013 - 82


I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 22 - AUGUST 2013

N E W S

InVIEW

The Revolution Will Not Be Televised
Web-based video may be taking over the world but it still needs someone to find a way to
make money from it – enter the subscription channel…

By Paul Robson
Medialease

I

82

am not easily star tled but
two things surprised me this
month. The fi rst was YouTube’s
announcement that it will launch
a subscription TV platform.
As a man of a certain age, I watch
TV programmes on the big shiny
screen in the corner of my living
room. I don’t really watch YouTube
except in extreme circumstances.
But my tech friendly 14-year-old
son does the opposite. He ONLY
watches YouTube (when he’s not on
Facebook) and he can spend hours
finding new and exciting ways to
amuse himself!
So, although I’m not the target
audience, I know it’s a popular
medium so perhaps I shouldn’t
really find it surprising that YouTube
is to start creating, commissioning
or buying rights to content it can
charge money for. If it’s good stuff,
people will pay for it. And that is
the bit that surprised me.
Home video of cats on
skateboards is free. Creating TV
shows with high production values
is not. In fact it is very expensive.
Whatever shows YouTube
wants to charge for they have to
be exclusive and they have to be
brilliantly made. If they follow the
example of Netflix, a company
that invested US$100 million in a
remake of House of Cards, they’re
potentially on to a winner. That
example shows that viewers are
quite happy to pay for programmes
– even if the content provider is a

new company – as long it is a
good programme.
Which leads me neatly to the
other thing that caught me by
surprise – the US online video
network Machinima is entering the
UK market and will spend big bucks
on original commissions.
Who? I had never heard of
Machinima either. They’re based
in Hollywood apparently and they
distribute advertising-supported
content via the YouTube, Facebook,
games consoles, mobile etc. Their
audience is the gaming generation:
13 to 35 year-old males who like
comedy, sci-fi, action and horror.
Previously they majored on video
game re-streams (where gamers
record themselves at play and post
the action online), but now in order
to grow the business they are also
making spin-off content from those
games – what you and I might call
TV – and they’re going to make local
shows in different territories (hence
the focus on the UK).
Here are some stats that might
surprise you: number of YouTube
views [to March 2013 – Ed.] 2.2
billion (160 million in UK); 950
million mobile views; 200 million
viewers a month. These are
certainly active viewers.
But, like YouTube’s subscription
TV plans, if Machinima is going to
make high quality TV content, it is
going to cost money, and lots of it.
Unfortunately we already
know that you cannot currently

Machinima has attracted a US$35m investment from Google

make much money from web
video. Which may explain why
Machinima announced in May
that it had secured a US$35 million
investment from Google (that’ll be
YouTube) to fund investment into
programme making.
They’re now embarking on
another round of funding too. If
that works, they may look at a
subscription model. Again, much
like YouTube is doing. And they
must have something about them
as Ridley Scott’s RSA productions
in LA is working on a series
of short films.
Which all sounds great. But ask
anyone with a YouTube channel and
they’ll tell you that even if you get
a big audience, turning that into a
big advertising or big subscription

business is really very hard.
Despite the huge positives (not
least for UK producers), without
obvious returns available for the
investment required, I can see this
being a long hard slog for both
YouTube and Machinima.
The big question will be: Is it
worth it? I for one am yet to be
convinced that it is, but with the
numbers being quoted, if all true, I
question whether this train is going
to be derailed. Perhaps we should
ask my son.
Paul Robson is the Managing
Director of Medialease, a
specialist finance company
providing asset funding and
finance solutions to the
broadcast and AV industries.


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In Broadcast - August 2013

Table of Contents for the Digital Edition of In Broadcast - August 2013

In Broadcast - August 2013
Contents
InNEWS: Panasonic Announces AK-HC3500A Camera
InNEWS: Shotoku Elevates Newscasting for KETK-TV
InFOCUS: Camera Links – Following All the Vital Action
InTECH: Fischer Connections Solutions for Broadcast
InMEDIA: Delivering Anytime Content on Cable
InMEDIA: Screen – High Definition Subtitling and Beyond
InSOUND: DPA’s D:Dicate Recording Microphone Range
In Broadcast - August 2013 - Intro
In Broadcast - August 2013 - In Broadcast - August 2013
In Broadcast - August 2013 - Cover2
In Broadcast - August 2013 - Contents
In Broadcast - August 2013 - InNEWS: Panasonic Announces AK-HC3500A Camera
In Broadcast - August 2013 - 5
In Broadcast - August 2013 - InNEWS: Shotoku Elevates Newscasting for KETK-TV
In Broadcast - August 2013 - 7
In Broadcast - August 2013 - 8
In Broadcast - August 2013 - 9
In Broadcast - August 2013 - 10
In Broadcast - August 2013 - 11
In Broadcast - August 2013 - 12
In Broadcast - August 2013 - 13
In Broadcast - August 2013 - 14
In Broadcast - August 2013 - 15
In Broadcast - August 2013 - 16
In Broadcast - August 2013 - 17
In Broadcast - August 2013 - 18
In Broadcast - August 2013 - 19
In Broadcast - August 2013 - 20
In Broadcast - August 2013 - 21
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In Broadcast - August 2013 - 24
In Broadcast - August 2013 - 25
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In Broadcast - August 2013 - 28
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In Broadcast - August 2013 - 30
In Broadcast - August 2013 - 31
In Broadcast - August 2013 - 32
In Broadcast - August 2013 - 33
In Broadcast - August 2013 - 34
In Broadcast - August 2013 - 35
In Broadcast - August 2013 - InFOCUS: Camera Links – Following All the Vital Action
In Broadcast - August 2013 - 37
In Broadcast - August 2013 - 38
In Broadcast - August 2013 - 39
In Broadcast - August 2013 - 40
In Broadcast - August 2013 - 41
In Broadcast - August 2013 - 42
In Broadcast - August 2013 - 43
In Broadcast - August 2013 - 44
In Broadcast - August 2013 - 45
In Broadcast - August 2013 - 46
In Broadcast - August 2013 - InTECH: Fischer Connections Solutions for Broadcast
In Broadcast - August 2013 - 48
In Broadcast - August 2013 - 49
In Broadcast - August 2013 - 50
In Broadcast - August 2013 - 51
In Broadcast - August 2013 - 52
In Broadcast - August 2013 - 53
In Broadcast - August 2013 - 54
In Broadcast - August 2013 - 55
In Broadcast - August 2013 - 56
In Broadcast - August 2013 - 57
In Broadcast - August 2013 - InMEDIA: Delivering Anytime Content on Cable
In Broadcast - August 2013 - 59
In Broadcast - August 2013 - 60
In Broadcast - August 2013 - 61
In Broadcast - August 2013 - InMEDIA: Screen – High Definition Subtitling and Beyond
In Broadcast - August 2013 - 63
In Broadcast - August 2013 - 64
In Broadcast - August 2013 - 65
In Broadcast - August 2013 - 66
In Broadcast - August 2013 - 67
In Broadcast - August 2013 - 68
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In Broadcast - August 2013 - 71
In Broadcast - August 2013 - 72
In Broadcast - August 2013 - 73
In Broadcast - August 2013 - 74
In Broadcast - August 2013 - 75
In Broadcast - August 2013 - InSOUND: DPA’s D:Dicate Recording Microphone Range
In Broadcast - August 2013 - 77
In Broadcast - August 2013 - 78
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In Broadcast - August 2013 - S1
In Broadcast - August 2013 - S2
In Broadcast - August 2013 - S3
In Broadcast - August 2013 - S4
In Broadcast - August 2013 - S5
In Broadcast - August 2013 - S6
In Broadcast - August 2013 - S7
In Broadcast - August 2013 - S8
In Broadcast - August 2013 - S9
In Broadcast - August 2013 - S10
In Broadcast - August 2013 - S11
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202403
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202402
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202401
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202312
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202311
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202310
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202309
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202308
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202307
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202306
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202305
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202304
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202303
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202302
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202301
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202212
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202211
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202210
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202209
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202208
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202207
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202206
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202205
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202204
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202203
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202202
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202201
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202112
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202111
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202110
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202109
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202108
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202107
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202106
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202105
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_PTZ
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202104
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202103
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202102
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202101
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202012
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202010
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202009
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202008
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202007
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202006
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202005
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202004
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202003
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202002
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202001
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
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http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
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https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
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