In Broadcast - August 2013 - 8

I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 22 - AUGUST 2013

N E W S

InNEWS

AP Extends LiveU Contract To
Meet Client Video Demand
A

ssociated Press (AP) journalists
can now stream real-time
video content back to its London
production hub in full, broadcastquality HD.
AP has expanded its deal with
portable live video-over-cellular
specialists LiveU to deploy a
range of professional broadcast
technology devices globally.
The agreement builds on AP’s
strategy of being ﬁrst to meet the
increasing demand for live news
from broadcasters and high-end
digital publishers.
“Live coverage has been a priority
for AP since we ﬁrst launched a
service for broadcasters back in
2003,” said Sandy MacIntyre,
Director of Global Video at AP.
“Now we have more than 200 TV
stations and digital publishers who
quite rightly expect us to ensure that,
regardless of where news breaks,

we are delivering live content
within minutes.”
The LiveU deal includes a
backpack uplink unit with full HD
capability, a smaller unit which can
be clipped to a belt and technology
to convert a laptop computer into a
live video transmission unit.
The investment in LiveU
technology means AP can now

routinely deploy more than one
unit on the same story, providing
a multi-camera environment and
therefore a fuller picture of events
as they unfold.
AP also recently announced it had
taken a stake in Swedish technology
startup firm, Bambuser, which
specialises in streaming live video
over smartphones.

redivisie Dutch Football League
has signed on to use Orad HiTec Systems’ virtual advertising and
sports enhancement solutions for
another four years.
With Orad’s enterprise graphics
and branding solutions, Eredivisie
can place multiple virtual ads, from
a variety of advertisers, around

Orad's virtual advertising system

GBR: Initial, a unit of Endemol
UK, is using the Aframe
cloud video production and
asset management platform.
The Aframe system has
speeded up the review and
approval process for ‘Your Face
Sounds Familiar,’ a comedic
celebrity singing competition
that recently debuted in the UK.
Instead of shipping full-resolution
DVDs of the programme and
performances, Aframe allows the
Initial team to upload content to the
secure cloud-based platform for
the entire team to review from any
device, anywhere in the world.

EditShare Storage
Avid Compatible

Image from AP’s live video coverage of a protest rally in Hong Kong

Dutch Football League Scores With Orad
E

Initial Adopts
Aframe Platform

the ﬁeld for every game. The Orad
system supports a wide range of
advert sizes and animations with the
option to change adverts during the
game, removing branding barriers
such as difﬁcult lighting and tight
placement conditions.
In addition to the virtual
advertisements, Eredivisie will
leverage Orad Sports Enhancement
systems for live game analysis.
Broadcasters can use Orad
Sports Enhancement systems to
support on-air talent commentary,
visually displaying critical game
elements, including speed of the
ball, offside lines and information
about the players as well as place
club logos on the field itself.

The Eredivisie production
infrastructure includes one tracked
camera that is centre-field for
virtual advertising and two tracked
16-metre cameras for sports
enhancement production.
With the centre-field camera
ﬁxed on the goal area, virtual advert
graphics are viewable at all times.
Embedded chromakeys extract
the players from the green, enabling
the graphics to be composed as
if they were real billboards as
opposed to virtual.
Orad’s system distorts the
graphics according to the camera’s
perspective, so that television
viewers see the ads in a realistic
vertical position.

U S A : E d i t S h a re ’s s h a re d
storage family of products are
compatible with Avid’s latest
M e d i a C o m p o s e r re l e a s e .
EditShare v6.4.0.3 is a free update
for v6, so Avid Media Composer 7
editors can continue to enjoy the
same project and ﬁle sharing options.
EditShare has announced
a development partnership
with Adobe, providing deeper
integration across Creative Suite
and Creative Cloud.

Evolution Mike
Tutorial Clips
GER: Sennheiser’s evolution 600, 800
and 900 series microphones feature
in a series of short tutorial videos.
The clips provide useful tips on
positioning the microphones at
an instrument and help vocalists
to choose the ideal mike.
Filmmaker Geert Verdickt explains
the individual microphones and
shows how they can best reproduce
the sound of each instrument or
voice, respectively.

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i

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In Broadcast - August 2013

Table of Contents for the Digital Edition of In Broadcast - August 2013