In Broadcast - August 2013 - 28


I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 22 - AUGUST 2013

N E W S

InUSA
3D Is History – Again! Cont.

Viewers’ choice ‘universal’ 3D glasses

28

stereoscopic TV technologies, into
its future content and collaborate on
its use. The goal is to create smart
content that adjusts the 3D settings
on a compatible TV automatically.
“3D is not really going to be
successful as a mainstream viewing
medium for consumers until it’s as
easy as sitting down and watching
the content,” said Giles Baker, Senior
Vice President Broadcast Business
Group at Dolby Laboratories.
As part the agreement, the CPG
will embed information on how
the content was created with a
3D workflow, so that information
is available when content is played
back on a Dolby 3D device.
“In order to deliver that best
experience, you really need to
embed a deep understanding of
how the content was created into
the 3D content,” Baker said.
It would seem that the
combination of ESPN’s 3D channel
and FIFA’s reluctance to expend
the time, money and effort when
sponsorship is down, could be the
gimmicky technology’s death knell.
At least in terms of at-home viewing.
Yes, it’s complicated to create good,
natural-looking 3D content, but at
the end of the day, the real problem
with 3DTV adoption is the lack of
a strong business model in the
US (or anywhere, for that matter).
Advertisers, who
didn’t have
commercials
suitable for
3D viewing,
were never
willing to
pay more
for an ad on
a nascent 3D
channel that few
were watching.
Add to this the
fact that when
the technology
was first being
developed for
the home market,
scientists and
market research
companies
found that one in four viewers

experienced everything from eye
strain to headaches. 3DTV was
making them sick. The technology
even came with warning labels
specifically directed at children
under seven, because their vision is
still developing. Asking consumers
to pay more for a feature that makes
them sick is a terrible business
model for pretty much any industry.
There is a series of precedents
for this lack of consumer interest in
3D. The first commercial 3D movie
premiered in the 1920s, played
once and closed quickly. Since then,
Hollywood has attempted to bring it
back every few decades, first in the
1950s and then in the 1970s. And it
failed both times.
While some broadcasters –
Canal+, NEXT Man 3D, SES and
Sky in Europe as well as Foxtel
3D and Nine Network in Australia
– remain committed to attracting
viewers with the technology, the
higher production costs and unique
experience required to get it right
so that viewers are guaranteed an
enjoyable experience just don’t add
up to back end profits.
That’s why 3D will always be
relegated to a gimmick in search
of a sustainable revenue stream.

Fading fad? 3D sports coverage


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Table of Contents for the Digital Edition of In Broadcast - August 2013

In Broadcast - August 2013
Contents
InNEWS: Panasonic Announces AK-HC3500A Camera
InNEWS: Shotoku Elevates Newscasting for KETK-TV
InFOCUS: Camera Links – Following All the Vital Action
InTECH: Fischer Connections Solutions for Broadcast
InMEDIA: Delivering Anytime Content on Cable
InMEDIA: Screen – High Definition Subtitling and Beyond
InSOUND: DPA’s D:Dicate Recording Microphone Range
In Broadcast - August 2013 - Intro
In Broadcast - August 2013 - In Broadcast - August 2013
In Broadcast - August 2013 - Cover2
In Broadcast - August 2013 - Contents
In Broadcast - August 2013 - InNEWS: Panasonic Announces AK-HC3500A Camera
In Broadcast - August 2013 - 5
In Broadcast - August 2013 - InNEWS: Shotoku Elevates Newscasting for KETK-TV
In Broadcast - August 2013 - 7
In Broadcast - August 2013 - 8
In Broadcast - August 2013 - 9
In Broadcast - August 2013 - 10
In Broadcast - August 2013 - 11
In Broadcast - August 2013 - 12
In Broadcast - August 2013 - 13
In Broadcast - August 2013 - 14
In Broadcast - August 2013 - 15
In Broadcast - August 2013 - 16
In Broadcast - August 2013 - 17
In Broadcast - August 2013 - 18
In Broadcast - August 2013 - 19
In Broadcast - August 2013 - 20
In Broadcast - August 2013 - 21
In Broadcast - August 2013 - 22
In Broadcast - August 2013 - 23
In Broadcast - August 2013 - 24
In Broadcast - August 2013 - 25
In Broadcast - August 2013 - 26
In Broadcast - August 2013 - 27
In Broadcast - August 2013 - 28
In Broadcast - August 2013 - 29
In Broadcast - August 2013 - 30
In Broadcast - August 2013 - 31
In Broadcast - August 2013 - 32
In Broadcast - August 2013 - 33
In Broadcast - August 2013 - 34
In Broadcast - August 2013 - 35
In Broadcast - August 2013 - InFOCUS: Camera Links – Following All the Vital Action
In Broadcast - August 2013 - 37
In Broadcast - August 2013 - 38
In Broadcast - August 2013 - 39
In Broadcast - August 2013 - 40
In Broadcast - August 2013 - 41
In Broadcast - August 2013 - 42
In Broadcast - August 2013 - 43
In Broadcast - August 2013 - 44
In Broadcast - August 2013 - 45
In Broadcast - August 2013 - 46
In Broadcast - August 2013 - InTECH: Fischer Connections Solutions for Broadcast
In Broadcast - August 2013 - 48
In Broadcast - August 2013 - 49
In Broadcast - August 2013 - 50
In Broadcast - August 2013 - 51
In Broadcast - August 2013 - 52
In Broadcast - August 2013 - 53
In Broadcast - August 2013 - 54
In Broadcast - August 2013 - 55
In Broadcast - August 2013 - 56
In Broadcast - August 2013 - 57
In Broadcast - August 2013 - InMEDIA: Delivering Anytime Content on Cable
In Broadcast - August 2013 - 59
In Broadcast - August 2013 - 60
In Broadcast - August 2013 - 61
In Broadcast - August 2013 - InMEDIA: Screen – High Definition Subtitling and Beyond
In Broadcast - August 2013 - 63
In Broadcast - August 2013 - 64
In Broadcast - August 2013 - 65
In Broadcast - August 2013 - 66
In Broadcast - August 2013 - 67
In Broadcast - August 2013 - 68
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In Broadcast - August 2013 - 71
In Broadcast - August 2013 - 72
In Broadcast - August 2013 - 73
In Broadcast - August 2013 - 74
In Broadcast - August 2013 - 75
In Broadcast - August 2013 - InSOUND: DPA’s D:Dicate Recording Microphone Range
In Broadcast - August 2013 - 77
In Broadcast - August 2013 - 78
In Broadcast - August 2013 - 79
In Broadcast - August 2013 - 80
In Broadcast - August 2013 - 81
In Broadcast - August 2013 - 82
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In Broadcast - August 2013 - S1
In Broadcast - August 2013 - S2
In Broadcast - August 2013 - S3
In Broadcast - August 2013 - S4
In Broadcast - August 2013 - S5
In Broadcast - August 2013 - S6
In Broadcast - August 2013 - S7
In Broadcast - August 2013 - S8
In Broadcast - August 2013 - S9
In Broadcast - August 2013 - S10
In Broadcast - August 2013 - S11
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
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