In Broadcast - July 2013 - 34

I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 21 - JULY 2013

N E W S

InFILE

Game Of Thrones Vs The Pirates
OTT TV has expanded significantly and audiences are moving away from traditional free and pay TV…
he digital T V audience is
predicted to grow 80% by
2016, according to iKS-Consulting.
Alongside this, more people are
watching TV over the Internet, be it
Wi-Fi, 3G or LTE. It is not just how
people are choosing to consume
TV output that is changing – but
also what TV series. A sizable
proportion of the OTT audience
choose TV series – not just oldfashioned soap operas, but also
high-budget dramas executed to
movie standards.
Traditionally, for producers, faster
has meant better. But this is not
always the case. For years American
TV producers have been working
to ensure the immediate release
of the most popular American
series in Russia.
Pirates often outsmarted legal
broadcasters. Now, there are new
competitors on the market. SPB
TV, a global provider of technology
solutions for mobile, IP and OTT
TV, and the well-known Russian TV
producer and distributor Amedia
Company have joined forces to

explore the opportunities offered
by TV series.
Their new service, Amediateka,
will include three channels. Two of
them, Amedia I and Amedia II, form
the basic PTV package and have
scheduled a selection of classic,
much loved, TV series produced
by leading studios in America and
Russia. A third channel, Amedia
Premium, is designed as a special
offer – airing new series by HBO,
Showtime, Starz, CBS, Fox, Warner
Brothers, among others, which will
all be available at the same time as
those in the US, already localised
for the Russian market.
Besides streamed content,
Amediateka offers a large, online
VOD library of television series
and movies, allowing users the
choice of options.
Content security is crucial for the
main players in the TV industry –

particularly where premium content
is concerned. The Amediateka
project is a new approach in an
environment that has seen mediapiracy ﬂourish. SPB TV supports
this service – modern, certified
DRM defence prevents even the
most sophisticated hack attempts.
This secure technology comes
with several advantages, chieﬂy that
it is fully compatible with all current
platforms for mobile and stationary
systems, such as Windows, Mac OS,
OTT-boxes and mobile devices like
Android, iOS among others.
The multi-screen solution, with
its highly user-friendly interface,
offers equal access to Amediateka
in outside in the open air as well as
at home on the sofa. This delivery
platform transforms the video stream
into formats that are compatible with
a wide range of devices, meaning
that users will not be frustrated by
videos that do not play.
An integrated BIS-system
guarantees accurate statistics.
Unlike Gallup and other assessment
systems for traditional TV, this

new approach makes it possible
to count every single viewer
and also to measure numerous
other parameters, ensuring the
overall assessment is informed
and objective.
This new initiative, bringing
together Amedia and SPB TV
is the first attempt to create a
mono-branded OTT-product in a
Russian-speaking environment.
Naturally, both companies hope to
see audience-size increase thanks
to the ease of this approach: put
simply, a “one-stop-shop” for all
their viewing needs.
It is conceived as a flexible
solution: streamed broadcast
and VOD, monetisation by
advertisements and subscription.
The multi-option approach makes it
possible to react to changing trends
further down the road – making it
“mobile” in all meanings of the word.
It would be naive to think that this
alone heralds the end for pirates’
activity. However, the existence
of a project like is a significant
opportunity to “de-throne” them.

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In Broadcast - July 2013

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