In Broadcast - June 2013 - 80


I N T E R N A T I O N A L

N E W S

WWW.INBROADCAST.COM | ISSUE 20 - JUNE 2013

InMEDIA

Content Owners Are Called On To
Embrace The Cloud And Saas
N

ativ, the media management
and workflow expert, has
published an independent report
outlining the shortcomings and
challenges of current workflow
practices and is setting out its
vision for helping the market work
smarter, cheaper and faster.
In the new world of multi-platform
TV and film, harnessing content
and cost-effectively managing its
production and delivery offers huge
opportunities for content owners
and brands. Whether it is branded
content or feature length films, it
has never been more important to
reach new and existing consumers
any place, any time.
Despite this, many media
companies have a difficult time

Nativ CEO
Jon Folland

80

“…Film and
TV industries
furthest behind in
capitalising on the
cloud,

”

exploiting that opportunity. As
demand for high quality content
increases so too do the file sizes
and the complexity of managing and
delivering it to a myriad of platforms.
Fortunately, new technological
advances like file-based workflow
and the cloud are revolutionising the
way production, post-production
and distribution companies manage,
repurpose and deliver content.
Although these advances by no
means solve every problem, new
platforms are maturing and stepping
up to meet the challenge.
The report highlights a number
of factors that make file-based
workflows more important than ever:
Economics: There is less money
around, so companies need to avoid
overspend on media management
and workflow. This can only
be brought about by replacing
expensive hardware and manual
labour with automation software
running on commodity infrastructure.
Change: The video ecosystem is
going through rapid change. Not
only are viewing habits changing but
standards and formats are changing.
From file formats and metadata to
delivery mechanisms and video
platforms – being able to adapt
workflows quickly and easily is the
key to survival.
“Implementing file-based workflow
automation should be a no brainer,

Nativ specialises in media
management and workflow

but the ‘cost-barrier’ for entry and
the risk of implementation is often
extremely high,” said Jon Folland,
Nativ CEO. “Fortunately new
technologies are removing some
of these barriers and opening up
opportunities for SaaS-based
models in TV and film. Media
management and workflow
products, like our MioEverywhere
platform, which have been designed
from the ground up to live in the
cloud have been developed to
overcome these challenges.”
The full report ‘Workflow and
Collaboration: Working Smarter,
Cheaper and Faster’ is now available
to download from www.nativ.tv

The full report
‘Workflow and Collaboration:
Working Smarter, Cheaper And
Faster’ is available from www.nativ.tv

Panasonic AW-HS410 Used For World Record Workflow
A

Panasonic AV-HS410 Live
Switcher has been used during
a Guinness World Record attempt
to produce the ‘World’s Fastest
DVD Release’.

In April at the Civic Hall in
Wolverhampton, the English rock
band Marillion made history at
their biennial fan convention, the
UK ‘Marillion Weekend’, by setting
the
world
record for the
“World’s Fastest
DVD Release”.
A five-disc
souvenir set
entitled ‘Clocks
Already Ticking’
was on sale
just 10 hours
and 31 minutes
after filming
the Radiation
show on the
c o n v e n t i o n ’s
opening night,
beating the
previous record
of 12 hours
and 24 minutes.
VI Rental
Panasonic’s AW-HS410 was used to produce the
worked
in
world’s fastest DVD release

conjunction with multi-camera
production specialists Toward
Infinity and Abbey Road Studio’s
Live Here Now instant recording
and distribution service to have the
set on sale at 7.03am the following
morning. The intense challenge to
produce and turnaround a five-disk
souvenir set in world record time
required intuitive equipment packed
with useful functions to allow the
workflow to be as efficient as
possible. The Panasonic AV-HS410
was identified by Steve Gould,
Technical Supervisor at VI Rental
as a “perfect solution” after testing it.
When filming the Radiation
show, seven camera sources were
connected to the AV-HS410’s SDI
inputs, which left expansion in the
system for any last minute changes.
The enhanced MultiViewer function
was set up on the DVI output and
connected to a 42” LCD display
which enabled everyone to gather
around and increase the efficiency
of live relay operation. The other

Panasonic AW-HS410 live switcher

outputs were supplied to the Abbey
Road crew who were mixing the
sound and lighting, and two
outputs were connected to the
program record VTRS.
“I instantly found the HS410 easy
to use. I have only scratched the
surface of what the HS410 has to
offer, but I can say that it is packed
full of functions and features. It’s a
simple and compact mixer with a
built-in 7” LCD screen which I found
really useful for navigating menus etc”
“I cannot sing the HS410’s praises
enough!” added Gould.


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Table of Contents for the Digital Edition of In Broadcast - June 2013

In Broadcast - June 2013
Contents
InNews: Rogers Opts for Quantel at City Montreal
InNews: Vizrt and Mosart Enter Newsroom Partnership
InForm: Istreamplanet Live-Video Workflow
InReply: BSI Wireless Camera Captures the Action
InFocus: Sound Devices Pix 240 Sprints Ahead
InView: Bradley Engineering Focuses on Remote Camera Control Systems
InView: Government Tax Breaks: The Devil Is in the Detail
InMedia: In Demand Uses Aja to Create Promotional Content
InMedia: Ihse Draco Kvm-Matrix Switchers Support Broadcast It Workflow
InMedia: Media Production - the Next Generation
In Broadcast - June 2013 - Intro
In Broadcast - June 2013 - In Broadcast - June 2013
In Broadcast - June 2013 - Cover2
In Broadcast - June 2013 - Contents
In Broadcast - June 2013 - InNews: Rogers Opts for Quantel at City Montreal
In Broadcast - June 2013 - 5
In Broadcast - June 2013 - InNews: Vizrt and Mosart Enter Newsroom Partnership
In Broadcast - June 2013 - 7
In Broadcast - June 2013 - 8
In Broadcast - June 2013 - 9
In Broadcast - June 2013 - 10
In Broadcast - June 2013 - 11
In Broadcast - June 2013 - 12
In Broadcast - June 2013 - 13
In Broadcast - June 2013 - 14
In Broadcast - June 2013 - 15
In Broadcast - June 2013 - 16
In Broadcast - June 2013 - 17
In Broadcast - June 2013 - 18
In Broadcast - June 2013 - 19
In Broadcast - June 2013 - 20
In Broadcast - June 2013 - 21
In Broadcast - June 2013 - InForm: Istreamplanet Live-Video Workflow
In Broadcast - June 2013 - 23
In Broadcast - June 2013 - InReply: BSI Wireless Camera Captures the Action
In Broadcast - June 2013 - 25
In Broadcast - June 2013 - 26
In Broadcast - June 2013 - 27
In Broadcast - June 2013 - 28
In Broadcast - June 2013 - 29
In Broadcast - June 2013 - 30
In Broadcast - June 2013 - 31
In Broadcast - June 2013 - 32
In Broadcast - June 2013 - 33
In Broadcast - June 2013 - 34
In Broadcast - June 2013 - 35
In Broadcast - June 2013 - 36
In Broadcast - June 2013 - 37
In Broadcast - June 2013 - 38
In Broadcast - June 2013 - 39
In Broadcast - June 2013 - 40
In Broadcast - June 2013 - 41
In Broadcast - June 2013 - 42
In Broadcast - June 2013 - 43
In Broadcast - June 2013 - InFocus: Sound Devices Pix 240 Sprints Ahead
In Broadcast - June 2013 - 45
In Broadcast - June 2013 - 46
In Broadcast - June 2013 - 47
In Broadcast - June 2013 - 48
In Broadcast - June 2013 - 49
In Broadcast - June 2013 - 50
In Broadcast - June 2013 - 51
In Broadcast - June 2013 - 52
In Broadcast - June 2013 - 53
In Broadcast - June 2013 - 54
In Broadcast - June 2013 - 55
In Broadcast - June 2013 - 56
In Broadcast - June 2013 - 57
In Broadcast - June 2013 - 58
In Broadcast - June 2013 - 59
In Broadcast - June 2013 - InView: Bradley Engineering Focuses on Remote Camera Control Systems
In Broadcast - June 2013 - 61
In Broadcast - June 2013 - InView: Government Tax Breaks: The Devil Is in the Detail
In Broadcast - June 2013 - 63
In Broadcast - June 2013 - 64
In Broadcast - June 2013 - 65
In Broadcast - June 2013 - 66
In Broadcast - June 2013 - 67
In Broadcast - June 2013 - InMedia: In Demand Uses Aja to Create Promotional Content
In Broadcast - June 2013 - 69
In Broadcast - June 2013 - 70
In Broadcast - June 2013 - 71
In Broadcast - June 2013 - InMedia: Ihse Draco Kvm-Matrix Switchers Support Broadcast It Workflow
In Broadcast - June 2013 - 73
In Broadcast - June 2013 - InMedia: Media Production - the Next Generation
In Broadcast - June 2013 - 75
In Broadcast - June 2013 - 76
In Broadcast - June 2013 - 77
In Broadcast - June 2013 - 78
In Broadcast - June 2013 - 79
In Broadcast - June 2013 - 80
In Broadcast - June 2013 - 81
In Broadcast - June 2013 - Cover3
In Broadcast - June 2013 - Cover4
In Broadcast - June 2013 - S1
In Broadcast - June 2013 - S2
In Broadcast - June 2013 - S3
In Broadcast - June 2013 - S4
In Broadcast - June 2013 - S5
In Broadcast - June 2013 - S6
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
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http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
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http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
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