In Broadcast - June 2013 - 68


I N T E R N A T I O N A L

N E W S

WWW.INBROADCAST.COM | ISSUE 20 - JUNE 2013

InMEDIA

iN DEMAND Uses AJA Solutions To
Create Promotional Video Content
As a leading distributor of transactional movies, sports and events to video providers across North
America, iN DEMAND delivers a huge amount of programming from more than 150 programme
suppliers to major cable operators and telcos…

AJA’s KI PRO Rack video recording device

T

68

o support all this content, the
company also creates more than
10,000 pieces of promotional video
each year to help MSOs promote
their Pay-Per-View (PPV) and
Video-On-Demand (VOD) offerings.
The New York-based iN DEMAND,
owned jointly by Comcast, Cox
Communications, Time Warner
Cable and Bright House Networks,
(and serving many more affiliates)
has a thriving in-house postproduction and creative services
group to create these promos.
Plus, iN DEMAND also serves as
production headquarters of Howard
TV On Demand, the subscription
VOD service from “The Howard
Stern Show,” which includes daily
highlights from Stern’s satellite radio
show, original programming and
archived content.
To efficiently manage the immense
amount of content flowing through
iN DEMAND’s original production
offices, Senior Director of PostProduction Keith Koby deploys an
array of AJA equipment to streamline
workflows including AJA T-TAP
Thunderbolt-powered adapters.
“For when you just need to monitor
video or put video out to an SDI
monitor, but don’t need to capture
anything, the T-TAP is ideal,” Koby
said. “We’re incorporating several
T-TAPs and we’re really happy to
have it as a low-cost Thunderbolt
alternative.” Koby also leverages
AJA FS1 and FS2 universal
converter/frame synchronisers, Ki
Pro and Ki Pro Rack video recording
devices, KONA 3G video I/O cards,
Io XT I/O devices and an assortment
of AJA mini-converters.

Scaling Promo Content
The promotional pieces created by
iN DEMAND are destined mostly
for systems’ “barker” channels
to advertise VOD and PPV shows.
For instance, to promote Movies
On Demand, film studios send
footage to iN DEMAND in various
formats, leaving Koby and his team
to edit clips together for an original
programme that also features

a host filmed on green screen.
Koby receives a range of HD and
SD content that must be edited
together and down-converted
to 4x3 SD footage, which is then
squeezed into the cable guide
preview window. To appropriately
scale the content, iN DEMAND
relies on AJA’s FS2 converters.
Koby said: “What the FS2 does
really well, is that with scaling, you
don’t get any interlace artifacts
or abnormalities and the video is
situated perfectly in the squeezed
barker channel window.”
Koby and his team strive to bring
the most professional, highest
quality content to iN DEMAND’s
cable clients and the FS2 allows
them to do so very cost-effectively.
“To get the best quality video, you
need to process live video through
good hardware – like the FS2. We are
able to up-res or down-res through
the device, rather than just scaling
in NLE software, which makes a
tremendous difference. With the FS2,
we not only deliver top-notch quality
to cable companies, but at a fraction
of the cost,” Koby explained.

Saving Time
After routing content through the
FS2 to upconvert or scale, the
material is sent to an AJA Ki Pro
Rack, which iN DEMAND recently
began using as a VTR alternative.
The Ki Pro API automatically
downloads any files onto the
network ever y ten seconds,
streamlining a process that used to
take additional manpower and was
subject to human error. Using the Ki
Pro along with an Io XT, one crew
member can easily record and
send content to a transcoder,
rather than the prior method
which required at least two
machine room operators.
“I like that we can retain
the original time code for the
field with the Ki Pro, especially
since we often end up scaling
and repositioning the materials,”
noted Koby. “It’s also a nice clean
write to the SAN volume, which is

useful when capturing with set in
and out points.”

Syncing Stern Feeds
In addition to creating promotional
content, iN DEMAND has produced
Howard Stern’s on demand
subscription digital cable channel,
Howard TV On Demand, for the
past seven years. Koby uses
AJA tools to keep the production
running smoothly. iN DEMAND’s
control room manages 19 remote
cameras, which capture the shock
jock’s uncensored radio show. The
SiriusXM show director and crew
make a live programme cut of the
show, recording at least three of
the ISOs to tape. Simultaneously,
two FS2 video feeds are routed via
fibre to an iN DEMAND edit facility
located four miles away. Sitting on
either side of the feed, the FS2s help
provide clean, consistent video
that is run through independent
frame syncs so that the computers
constantly receive a strong signal
even if the feed drops out.
Stern’s show is recorded to
computers using AJA KONA 3G
capture cards and just:in from
ToolsOnAir software, which lets
Koby and his team edit while
ingesting. Time codes for each feed
are embedded as an audio channel,
and the signal is then passed
through the FS2 and de-embedded
with an
AJA HD10AMA or

“When you just need to monitor video…
T-TAP is ideal,” says Koby

iN Demand’s Senior Director of PostProduction Keith Koby

HD10AM Mini-Converter.
“We create over 640 hours of
programming each year for Howard
TV, so our workflow needs to be fast
and effective. AJA solutions help us
simplify our pipeline and are very
affordable,” said Koby.

Mini-Converters For 3D
Using Hi5-3D Mini-Converters with
a 5.1 audio setup, iN DEMAND
tackles 3D projects for On Demand
and produces 3D content for
Comcast channel XFINITY 3D.
For releases made available on
this channel, Koby and his team
add stereo slates on the front
and back and complete a quality
control check.
“We are responsible for a
tremendous amount of
content in a variety
of formats and our
AJA gear more than
handles everything we
could possibly throw
at it. Our workflow is
so powerful and flexible
that we can easily adapt to
the changing needs of our
clients, and we look forward
to working with AJA in the
future,” tconcluded Koby.


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Table of Contents for the Digital Edition of In Broadcast - June 2013

In Broadcast - June 2013
Contents
InNews: Rogers Opts for Quantel at City Montreal
InNews: Vizrt and Mosart Enter Newsroom Partnership
InForm: Istreamplanet Live-Video Workflow
InReply: BSI Wireless Camera Captures the Action
InFocus: Sound Devices Pix 240 Sprints Ahead
InView: Bradley Engineering Focuses on Remote Camera Control Systems
InView: Government Tax Breaks: The Devil Is in the Detail
InMedia: In Demand Uses Aja to Create Promotional Content
InMedia: Ihse Draco Kvm-Matrix Switchers Support Broadcast It Workflow
InMedia: Media Production - the Next Generation
In Broadcast - June 2013 - Intro
In Broadcast - June 2013 - In Broadcast - June 2013
In Broadcast - June 2013 - Cover2
In Broadcast - June 2013 - Contents
In Broadcast - June 2013 - InNews: Rogers Opts for Quantel at City Montreal
In Broadcast - June 2013 - 5
In Broadcast - June 2013 - InNews: Vizrt and Mosart Enter Newsroom Partnership
In Broadcast - June 2013 - 7
In Broadcast - June 2013 - 8
In Broadcast - June 2013 - 9
In Broadcast - June 2013 - 10
In Broadcast - June 2013 - 11
In Broadcast - June 2013 - 12
In Broadcast - June 2013 - 13
In Broadcast - June 2013 - 14
In Broadcast - June 2013 - 15
In Broadcast - June 2013 - 16
In Broadcast - June 2013 - 17
In Broadcast - June 2013 - 18
In Broadcast - June 2013 - 19
In Broadcast - June 2013 - 20
In Broadcast - June 2013 - 21
In Broadcast - June 2013 - InForm: Istreamplanet Live-Video Workflow
In Broadcast - June 2013 - 23
In Broadcast - June 2013 - InReply: BSI Wireless Camera Captures the Action
In Broadcast - June 2013 - 25
In Broadcast - June 2013 - 26
In Broadcast - June 2013 - 27
In Broadcast - June 2013 - 28
In Broadcast - June 2013 - 29
In Broadcast - June 2013 - 30
In Broadcast - June 2013 - 31
In Broadcast - June 2013 - 32
In Broadcast - June 2013 - 33
In Broadcast - June 2013 - 34
In Broadcast - June 2013 - 35
In Broadcast - June 2013 - 36
In Broadcast - June 2013 - 37
In Broadcast - June 2013 - 38
In Broadcast - June 2013 - 39
In Broadcast - June 2013 - 40
In Broadcast - June 2013 - 41
In Broadcast - June 2013 - 42
In Broadcast - June 2013 - 43
In Broadcast - June 2013 - InFocus: Sound Devices Pix 240 Sprints Ahead
In Broadcast - June 2013 - 45
In Broadcast - June 2013 - 46
In Broadcast - June 2013 - 47
In Broadcast - June 2013 - 48
In Broadcast - June 2013 - 49
In Broadcast - June 2013 - 50
In Broadcast - June 2013 - 51
In Broadcast - June 2013 - 52
In Broadcast - June 2013 - 53
In Broadcast - June 2013 - 54
In Broadcast - June 2013 - 55
In Broadcast - June 2013 - 56
In Broadcast - June 2013 - 57
In Broadcast - June 2013 - 58
In Broadcast - June 2013 - 59
In Broadcast - June 2013 - InView: Bradley Engineering Focuses on Remote Camera Control Systems
In Broadcast - June 2013 - 61
In Broadcast - June 2013 - InView: Government Tax Breaks: The Devil Is in the Detail
In Broadcast - June 2013 - 63
In Broadcast - June 2013 - 64
In Broadcast - June 2013 - 65
In Broadcast - June 2013 - 66
In Broadcast - June 2013 - 67
In Broadcast - June 2013 - InMedia: In Demand Uses Aja to Create Promotional Content
In Broadcast - June 2013 - 69
In Broadcast - June 2013 - 70
In Broadcast - June 2013 - 71
In Broadcast - June 2013 - InMedia: Ihse Draco Kvm-Matrix Switchers Support Broadcast It Workflow
In Broadcast - June 2013 - 73
In Broadcast - June 2013 - InMedia: Media Production - the Next Generation
In Broadcast - June 2013 - 75
In Broadcast - June 2013 - 76
In Broadcast - June 2013 - 77
In Broadcast - June 2013 - 78
In Broadcast - June 2013 - 79
In Broadcast - June 2013 - 80
In Broadcast - June 2013 - 81
In Broadcast - June 2013 - Cover3
In Broadcast - June 2013 - Cover4
In Broadcast - June 2013 - S1
In Broadcast - June 2013 - S2
In Broadcast - June 2013 - S3
In Broadcast - June 2013 - S4
In Broadcast - June 2013 - S5
In Broadcast - June 2013 - S6
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
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http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
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http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
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