In Broadcast - June 2013 - 68

I N T E R N A T I O N A L

N E W S

WWW.INBROADCAST.COM | ISSUE 20 - JUNE 2013

InMEDIA

iN DEMAND Uses AJA Solutions To
Create Promotional Video Content
As a leading distributor of transactional movies, sports and events to video providers across North
America, iN DEMAND delivers a huge amount of programming from more than 150 programme
suppliers to major cable operators and telcos…

AJA’s KI PRO Rack video recording device

T

68

o support all this content, the
company also creates more than
10,000 pieces of promotional video
each year to help MSOs promote
their Pay-Per-View (PPV) and
Video-On-Demand (VOD) offerings.
The New York-based iN DEMAND,
owned jointly by Comcast, Cox
Communications, Time Warner
Cable and Bright House Networks,
(and serving many more affiliates)
has a thriving in-house postproduction and creative services
group to create these promos.
Plus, iN DEMAND also serves as
production headquarters of Howard
TV On Demand, the subscription
VOD service from “The Howard
Stern Show,” which includes daily
highlights from Stern’s satellite radio
show, original programming and
archived content.
To efficiently manage the immense
amount of content flowing through
iN DEMAND’s original production
offices, Senior Director of PostProduction Keith Koby deploys an
array of AJA equipment to streamline
workflows including AJA T-TAP
Thunderbolt-powered adapters.
“For when you just need to monitor
video or put video out to an SDI
monitor, but don’t need to capture
anything, the T-TAP is ideal,” Koby
said. “We’re incorporating several
T-TAPs and we’re really happy to
have it as a low-cost Thunderbolt
alternative.” Koby also leverages
AJA FS1 and FS2 universal
converter/frame synchronisers, Ki
Pro and Ki Pro Rack video recording
devices, KONA 3G video I/O cards,
Io XT I/O devices and an assortment
of AJA mini-converters.

Scaling Promo Content
The promotional pieces created by
iN DEMAND are destined mostly
for systems’ “barker” channels
to advertise VOD and PPV shows.
For instance, to promote Movies
On Demand, film studios send
footage to iN DEMAND in various
formats, leaving Koby and his team
to edit clips together for an original
programme that also features

a host filmed on green screen.
Koby receives a range of HD and
SD content that must be edited
together and down-converted
to 4x3 SD footage, which is then
squeezed into the cable guide
preview window. To appropriately
scale the content, iN DEMAND
relies on AJA’s FS2 converters.
Koby said: “What the FS2 does
really well, is that with scaling, you
don’t get any interlace artifacts
or abnormalities and the video is
situated perfectly in the squeezed
barker channel window.”
Koby and his team strive to bring
the most professional, highest
quality content to iN DEMAND’s
cable clients and the FS2 allows
them to do so very cost-effectively.
“To get the best quality video, you
need to process live video through
good hardware – like the FS2. We are
able to up-res or down-res through
the device, rather than just scaling
in NLE software, which makes a
tremendous difference. With the FS2,
we not only deliver top-notch quality
to cable companies, but at a fraction
of the cost,” Koby explained.

Saving Time
After routing content through the
FS2 to upconvert or scale, the
material is sent to an AJA Ki Pro
Rack, which iN DEMAND recently
began using as a VTR alternative.
The Ki Pro API automatically
downloads any files onto the
network ever y ten seconds,
streamlining a process that used to
take additional manpower and was
subject to human error. Using the Ki
Pro along with an Io XT, one crew
member can easily record and
send content to a transcoder,
rather than the prior method
which required at least two
machine room operators.
“I like that we can retain
the original time code for the
field with the Ki Pro, especially
since we often end up scaling
and repositioning the materials,”
noted Koby. “It’s also a nice clean
write to the SAN volume, which is

useful when capturing with set in
and out points.”

Syncing Stern Feeds
In addition to creating promotional
content, iN DEMAND has produced
Howard Stern’s on demand
subscription digital cable channel,
Howard TV On Demand, for the
past seven years. Koby uses
AJA tools to keep the production
running smoothly. iN DEMAND’s
control room manages 19 remote
cameras, which capture the shock
jock’s uncensored radio show. The
SiriusXM show director and crew
make a live programme cut of the
show, recording at least three of
the ISOs to tape. Simultaneously,
two FS2 video feeds are routed via
fibre to an iN DEMAND edit facility
located four miles away. Sitting on
either side of the feed, the FS2s help
provide clean, consistent video
that is run through independent
frame syncs so that the computers
constantly receive a strong signal
even if the feed drops out.
Stern’s show is recorded to
computers using AJA KONA 3G
capture cards and just:in from
ToolsOnAir software, which lets
Koby and his team edit while
ingesting. Time codes for each feed
are embedded as an audio channel,
and the signal is then passed
through the FS2 and de-embedded
with an
AJA HD10AMA or

“When you just need to monitor video…
T-TAP is ideal,” says Koby

iN Demand’s Senior Director of PostProduction Keith Koby

HD10AM Mini-Converter.
“We create over 640 hours of
programming each year for Howard
TV, so our workflow needs to be fast
and effective. AJA solutions help us
simplify our pipeline and are very
affordable,” said Koby.

Mini-Converters For 3D
Using Hi5-3D Mini-Converters with
a 5.1 audio setup, iN DEMAND
tackles 3D projects for On Demand
and produces 3D content for
Comcast channel XFINITY 3D.
For releases made available on
this channel, Koby and his team
add stereo slates on the front
and back and complete a quality
control check.
“We are responsible for a
tremendous amount of
content in a variety
of formats and our
AJA gear more than
handles everything we
could possibly throw
at it. Our workflow is
so powerful and flexible
that we can easily adapt to
the changing needs of our
clients, and we look forward
to working with AJA in the
future,” tconcluded Koby.


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In Broadcast - June 2013

Table of Contents for the Digital Edition of In Broadcast - June 2013

In Broadcast - June 2013
Contents
InNews: Rogers Opts for Quantel at City Montreal
InNews: Vizrt and Mosart Enter Newsroom Partnership
InForm: Istreamplanet Live-Video Workflow
InReply: BSI Wireless Camera Captures the Action
InFocus: Sound Devices Pix 240 Sprints Ahead
InView: Bradley Engineering Focuses on Remote Camera Control Systems
InView: Government Tax Breaks: The Devil Is in the Detail
InMedia: In Demand Uses Aja to Create Promotional Content
InMedia: Ihse Draco Kvm-Matrix Switchers Support Broadcast It Workflow
InMedia: Media Production - the Next Generation
In Broadcast - June 2013 - Intro
In Broadcast - June 2013 - In Broadcast - June 2013
In Broadcast - June 2013 - Cover2
In Broadcast - June 2013 - Contents
In Broadcast - June 2013 - InNews: Rogers Opts for Quantel at City Montreal
In Broadcast - June 2013 - 5
In Broadcast - June 2013 - InNews: Vizrt and Mosart Enter Newsroom Partnership
In Broadcast - June 2013 - 7
In Broadcast - June 2013 - 8
In Broadcast - June 2013 - 9
In Broadcast - June 2013 - 10
In Broadcast - June 2013 - 11
In Broadcast - June 2013 - 12
In Broadcast - June 2013 - 13
In Broadcast - June 2013 - 14
In Broadcast - June 2013 - 15
In Broadcast - June 2013 - 16
In Broadcast - June 2013 - 17
In Broadcast - June 2013 - 18
In Broadcast - June 2013 - 19
In Broadcast - June 2013 - 20
In Broadcast - June 2013 - 21
In Broadcast - June 2013 - InForm: Istreamplanet Live-Video Workflow
In Broadcast - June 2013 - 23
In Broadcast - June 2013 - InReply: BSI Wireless Camera Captures the Action
In Broadcast - June 2013 - 25
In Broadcast - June 2013 - 26
In Broadcast - June 2013 - 27
In Broadcast - June 2013 - 28
In Broadcast - June 2013 - 29
In Broadcast - June 2013 - 30
In Broadcast - June 2013 - 31
In Broadcast - June 2013 - 32
In Broadcast - June 2013 - 33
In Broadcast - June 2013 - 34
In Broadcast - June 2013 - 35
In Broadcast - June 2013 - 36
In Broadcast - June 2013 - 37
In Broadcast - June 2013 - 38
In Broadcast - June 2013 - 39
In Broadcast - June 2013 - 40
In Broadcast - June 2013 - 41
In Broadcast - June 2013 - 42
In Broadcast - June 2013 - 43
In Broadcast - June 2013 - InFocus: Sound Devices Pix 240 Sprints Ahead
In Broadcast - June 2013 - 45
In Broadcast - June 2013 - 46
In Broadcast - June 2013 - 47
In Broadcast - June 2013 - 48
In Broadcast - June 2013 - 49
In Broadcast - June 2013 - 50
In Broadcast - June 2013 - 51
In Broadcast - June 2013 - 52
In Broadcast - June 2013 - 53
In Broadcast - June 2013 - 54
In Broadcast - June 2013 - 55
In Broadcast - June 2013 - 56
In Broadcast - June 2013 - 57
In Broadcast - June 2013 - 58
In Broadcast - June 2013 - 59
In Broadcast - June 2013 - InView: Bradley Engineering Focuses on Remote Camera Control Systems
In Broadcast - June 2013 - 61
In Broadcast - June 2013 - InView: Government Tax Breaks: The Devil Is in the Detail
In Broadcast - June 2013 - 63
In Broadcast - June 2013 - 64
In Broadcast - June 2013 - 65
In Broadcast - June 2013 - 66
In Broadcast - June 2013 - 67
In Broadcast - June 2013 - InMedia: In Demand Uses Aja to Create Promotional Content
In Broadcast - June 2013 - 69
In Broadcast - June 2013 - 70
In Broadcast - June 2013 - 71
In Broadcast - June 2013 - InMedia: Ihse Draco Kvm-Matrix Switchers Support Broadcast It Workflow
In Broadcast - June 2013 - 73
In Broadcast - June 2013 - InMedia: Media Production - the Next Generation
In Broadcast - June 2013 - 75
In Broadcast - June 2013 - 76
In Broadcast - June 2013 - 77
In Broadcast - June 2013 - 78
In Broadcast - June 2013 - 79
In Broadcast - June 2013 - 80
In Broadcast - June 2013 - 81
In Broadcast - June 2013 - Cover3
In Broadcast - June 2013 - Cover4
In Broadcast - June 2013 - S1
In Broadcast - June 2013 - S2
In Broadcast - June 2013 - S3
In Broadcast - June 2013 - S4
In Broadcast - June 2013 - S5
In Broadcast - June 2013 - S6
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202403
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202402
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202401
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202312
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202311
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202310
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202309
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202308
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202307
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202306
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202305
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202304
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202303
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202302
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202301
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202212
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202211
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202210
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202209
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202208
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202207
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202206
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202205
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202204
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202203
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202202
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202201
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202112
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202111
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202110
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202109
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202108
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202107
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202106
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202105
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_PTZ
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202104
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202103
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202102
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202101
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202012
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202010
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202009
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202008
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202007
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202006
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202005
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202004
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202003
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202002
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202001
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201301
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201211
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201202
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
https://www.nxtbookmedia.com