In Broadcast - June 2013 - 58


I N T E R N A T I O N A L

N E W S

WWW.INBROADCAST.COM | ISSUE 20 - JUNE 2013

InFILE

KIT Delivering Video On Demand
The idea of video on demand has been around for 20 years or more, but back then there was no
technology to make it happen…

By Mark Christie
CTO, KIT digital

F

58

or close to ten years we have
been talking about the aspiration
of delivering to consumers the
content they want, when they want
it, where they want it.
But it’s only in the last couple of
years that all the pieces have fallen
into place to make this a reality.
First, we have the connectivity, with
broadband getting more ubiquitous
and the 3G cellular network finally
getting built out in the UK.
Second, we have the devices. It
really is only three years ago that the
first version of the iPad was launched
(3 April 2010, to be precise), hard
though it now is to imagine a world
without them. The tablet revolution
gave us a device we could carry
anywhere with a screen that was big
enough to make watching more than
the briefest video clip pleasurable.
Alongside smartphones and
tablets we also see games
consoles providing a portal into
the home, capable of delivering
excellent image quality. And now
the consumer electronics companies

are very keen to sell us connected
TVs, essentially one screen with both
an HDMI connector and an ethernet
port on the back.
This makes video on demand
not just practical, but attractive.
Consumers, perhaps spoiled by
BBC iPlayer and Channel 4’s 4oD,
now expect to be able to catch
up on what they have missed at
their own convenience. Putting
programme libraries online is no
longer a pipe dream, it’s necessity
if broadcasters are not to risk
alienating their audiences.
You know that, when it seems that
everything is perfectly aligned, there
must be a downside somewhere.
And indeed there is a downside
for TV Anywhere. To deliver a
huge number of combinations of
resolution, audio format, codec,
wrapper and delivery platforms
requires a lot of extra technology
which has to be paid for.
Research from independent
analysts TDG Research predicts
that, by 2020, the consumption

C4’s 4oD Catch Up service

of broadband
video content
stored and
distributed
over an open
IP architecture
– TV Anywhere –
will exceed the
consumption
of traditional
broadcast
television
programming.
So broadcasters
have to explore
new
a n d 2Si - KIT digital’s white label social programme guide app
innovative ways
to gain market share and, importantly,
While received wisdom is that
generate new revenue streams.
pre-roll advertising is best online,
While there are some download
you can put traditional commercial
business models in play at the
breaks into a programme, replacing
moment, allowing you to buy
the broadcast advertising with
content to store on your device or
something better suited to the
even to burn onto a DVD yourself,
delivery platform.
increasingly the trend is for
The big advantage of any online,
streaming content. Consumers like
on demand delivery is that there
the immediacy of it – they decide
is a two-way communication so
to watch a programme and it starts
advertising can become interactive.
immediately – and better broadband
That does not necessarily imply
delivers it. Intelligent adaptive
clicking away from the content: you
bitrate systems like Apple’s HLS
could use profiling based on what
and Microsoft’s Smooth Streaming
the consumer chooses to watch to
make this possible even over cellular
make sensible predictions about the
connectivity.
sort of advertising that might appeal,
Video on demand is funded in
then present that in a way which
three fundamental ways, or four if
invites the consumer to click through.
you count giving it away to build
At KIT digital we’ve worked
audience loyalty. You can pay directly
with many of the world’s leading
for the content you watch, either as
broadcasters, including Channel 4
pay per view (transactional video
and Sky, to develop the platforms
on demand or TVoD) or by paying
which allow them to serve the
a monthly subscription for a range
burgeoning video on demand market.
of content (subscription video on
Together, we are developing the
demand or SVoD).
solutions that deliver on the promise
The third way is the traditional
of real revenue opportunities
broadcasting solution of advertisingand new ways to monetise the
funded video on demand (AVoD).
content archive.

Artel Video Systems Simplifies Ethernet Traffic Transport
A

rtel Video Systems, a leading
global provider of broadcastquality video transport solutions,
has announced that its DLM205
and DLC205 9-Por t Gigabit
Ethernet aggregators and optical
transceivers
are now
shipping.

Artel Video Systems’ DigiLink
video transport platform

Integrating seamlessly within
the company’s DigiLink video
transport platform, both singleslot modules are the ideal solution
for broadcasters, CATV operators,
telco operators, and video service
providers looking to aggregate
Ethernet traffic across a single
optical or electrical connection.
The versatile DLM205 and DLC205
feature innovative designs for
aggregating up to nine channels
of 10/100/1000 Ethernet traffic for
transport across electrical or optical
networks. Nonblocking, supporting
a total capacity of 18 gigabits of
Ethernet traffic, the modules

combine three electrical and two
multi-purpose SFP cages with four
internal ports supporting traffic from
other modules in a chassis, plus
chassis management into a single
Ethernet connection. The DLM205
features integrated DL-Manager
HTTP and SNMP capabilities
to enable DL4000 chassis inband management.
“More users are looking for a solution
for transporting a combination
of contribution quality video and
Ethernet data across a single optical
link,” said Richard Dellacanonica,
President of Artel Video Systems.
“The DLM205 and DLC205 are

designed to maximise efficiencies
and cost savings for broadcasters,
video service providers, and other
users by aggregating up to nine
channels of Ethernet data and videoover-IP traffic, including chassis
management, for transport across
a single optical or electrical link.”
The latest additions to the
DigiLink Video Transport Platform,
the DLM205 and DLC205
Ethernet aggregators continue
Artel Video Systems mission to
simplify broadcast-quality video
transport by providing the most
reliable, cost-effective, and fully
integrated solutions.


http://www.linkedin.com/pub/dir/?first=Phillip&last=Izzard&search=Go https://twitter.com/inbroadcast http://www.youtube.com/watch?v=qpzEatLsHdE&feature=youtube_gdata_player https://www.facebook.com/InBroadcast http://itunes.apple.com/gb/app/inbroadcast/id468652679?mt=8 https://play.google.com/store/apps/details?id=com.branded.inbroadcast&feature=search_result#?t=W251bGwsMSwyLDEsImNvbS5icmFuZGVkLmluYnJvYWRjYXN0Il0. http://WWW.INBROADCAST.COM http://www.youtube.com/user/KITdigitalchannel http://www.youtube.com/watch?v=FiB1J_cs5jY http://www.artel.com/products/detail/digilink-video-transport-chassis

Table of Contents for the Digital Edition of In Broadcast - June 2013

In Broadcast - June 2013
Contents
InNews: Rogers Opts for Quantel at City Montreal
InNews: Vizrt and Mosart Enter Newsroom Partnership
InForm: Istreamplanet Live-Video Workflow
InReply: BSI Wireless Camera Captures the Action
InFocus: Sound Devices Pix 240 Sprints Ahead
InView: Bradley Engineering Focuses on Remote Camera Control Systems
InView: Government Tax Breaks: The Devil Is in the Detail
InMedia: In Demand Uses Aja to Create Promotional Content
InMedia: Ihse Draco Kvm-Matrix Switchers Support Broadcast It Workflow
InMedia: Media Production - the Next Generation
In Broadcast - June 2013 - Intro
In Broadcast - June 2013 - In Broadcast - June 2013
In Broadcast - June 2013 - Cover2
In Broadcast - June 2013 - Contents
In Broadcast - June 2013 - InNews: Rogers Opts for Quantel at City Montreal
In Broadcast - June 2013 - 5
In Broadcast - June 2013 - InNews: Vizrt and Mosart Enter Newsroom Partnership
In Broadcast - June 2013 - 7
In Broadcast - June 2013 - 8
In Broadcast - June 2013 - 9
In Broadcast - June 2013 - 10
In Broadcast - June 2013 - 11
In Broadcast - June 2013 - 12
In Broadcast - June 2013 - 13
In Broadcast - June 2013 - 14
In Broadcast - June 2013 - 15
In Broadcast - June 2013 - 16
In Broadcast - June 2013 - 17
In Broadcast - June 2013 - 18
In Broadcast - June 2013 - 19
In Broadcast - June 2013 - 20
In Broadcast - June 2013 - 21
In Broadcast - June 2013 - InForm: Istreamplanet Live-Video Workflow
In Broadcast - June 2013 - 23
In Broadcast - June 2013 - InReply: BSI Wireless Camera Captures the Action
In Broadcast - June 2013 - 25
In Broadcast - June 2013 - 26
In Broadcast - June 2013 - 27
In Broadcast - June 2013 - 28
In Broadcast - June 2013 - 29
In Broadcast - June 2013 - 30
In Broadcast - June 2013 - 31
In Broadcast - June 2013 - 32
In Broadcast - June 2013 - 33
In Broadcast - June 2013 - 34
In Broadcast - June 2013 - 35
In Broadcast - June 2013 - 36
In Broadcast - June 2013 - 37
In Broadcast - June 2013 - 38
In Broadcast - June 2013 - 39
In Broadcast - June 2013 - 40
In Broadcast - June 2013 - 41
In Broadcast - June 2013 - 42
In Broadcast - June 2013 - 43
In Broadcast - June 2013 - InFocus: Sound Devices Pix 240 Sprints Ahead
In Broadcast - June 2013 - 45
In Broadcast - June 2013 - 46
In Broadcast - June 2013 - 47
In Broadcast - June 2013 - 48
In Broadcast - June 2013 - 49
In Broadcast - June 2013 - 50
In Broadcast - June 2013 - 51
In Broadcast - June 2013 - 52
In Broadcast - June 2013 - 53
In Broadcast - June 2013 - 54
In Broadcast - June 2013 - 55
In Broadcast - June 2013 - 56
In Broadcast - June 2013 - 57
In Broadcast - June 2013 - 58
In Broadcast - June 2013 - 59
In Broadcast - June 2013 - InView: Bradley Engineering Focuses on Remote Camera Control Systems
In Broadcast - June 2013 - 61
In Broadcast - June 2013 - InView: Government Tax Breaks: The Devil Is in the Detail
In Broadcast - June 2013 - 63
In Broadcast - June 2013 - 64
In Broadcast - June 2013 - 65
In Broadcast - June 2013 - 66
In Broadcast - June 2013 - 67
In Broadcast - June 2013 - InMedia: In Demand Uses Aja to Create Promotional Content
In Broadcast - June 2013 - 69
In Broadcast - June 2013 - 70
In Broadcast - June 2013 - 71
In Broadcast - June 2013 - InMedia: Ihse Draco Kvm-Matrix Switchers Support Broadcast It Workflow
In Broadcast - June 2013 - 73
In Broadcast - June 2013 - InMedia: Media Production - the Next Generation
In Broadcast - June 2013 - 75
In Broadcast - June 2013 - 76
In Broadcast - June 2013 - 77
In Broadcast - June 2013 - 78
In Broadcast - June 2013 - 79
In Broadcast - June 2013 - 80
In Broadcast - June 2013 - 81
In Broadcast - June 2013 - Cover3
In Broadcast - June 2013 - Cover4
In Broadcast - June 2013 - S1
In Broadcast - June 2013 - S2
In Broadcast - June 2013 - S3
In Broadcast - June 2013 - S4
In Broadcast - June 2013 - S5
In Broadcast - June 2013 - S6
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
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