In Broadcast - June 2013 - 26


I N T E R N A T I O N A L

N E W S

WWW.INBROADCAST.COM | ISSUE 20 - JUNE 2013

InFORM

Xytech Checks On The Broadcast Pulse
Xytech Systems’ Chief Operating Officer
Greg Dolan talks to Steven Preston about
the company’s recent successes

D

26

rawing on 25 ye a r s of
innovation and exper tise,
Xytech Systems has maintained
its focus on providing broadcasters
with flexible, transparent and
adaptive solutions that manage
fast-paced changes and enable
workflow and asset management
systems to work seamlessly with
planning, scheduling and financial
management tools.
The flagship product is the
MediaPulse suite of modular facility
management software that can
cater and adapt to the needs of the
broadcaster, media services studio
or transmission company.
Xytech Systems Chief Operating
Officer Greg Dolan describes the
solution succinctly as “managing
all of the tasks that go into the
creation of, the ingestion of, or the
distribution of an asset or media”.
“It could be moving metadata
through an ingestion path or keeping
track of vaults or MAM systems,”
says Dolan. “It’s a modular
application that adeptly handles
all of those very specific functions
that a media business might have
under one giant umbrella. It gives
our users a single view towards
what is happening in their business
on a day to day basis, and at the
end of the day converts it into a
series of journal entries for cost and
revenue analysis.”
When it comes to recent
successes, he says: “There are a
great number that I would like to
talk about. Xytech has been
on an absolute roll for the last
few years. Each of the last

four years
has broken
the previous
year’s sales
record, and
the company
is moving at
around 25%
growth each
y e a r. T h e
Greg Dolan
nature of our
business precludes us from talking
about much of what we have done,
and in fact, most of our contracts
specifically disallow it.”
Two examples that can be cited
are the implementations in dock10
at MediaCityUK in Manchester and
HBO Studios in New York.
On the wider aspects of the
evolution of MediaPulse Dolan
says: “We realised a few years

ago that the concept of a single
piece of scheduling software was
just dead. It was losing relevance
in the marketplace. And we had
a specific notion, that in order to
retain our relevance and continue
our mission to make our clients
more efficient, the application had
to be highly configurable, so that
the thought of a client having to buy
customisations from us just wasn’t
a consideration any more.
“Moreover it had to offer an
incredibly robust integration layer
that allowed you to get in and out of
virtually any system, be it an asset
management system, a switcher
system, an encoder, an antenna,
or any of those. And it had to be
able to get in and out of them in a
single order, and it had to do so in
a loosely coded manner so that our
clients were not backed into corners
with hardened adapters. It also had
to be available anywhere – it had
to be Mac, PC, mobile, and cloud.”
In 2009, Xytech first introduced

MediaPulse and started down the
path of a super-configurable, highly
integrated solution. This year, an
HTML5 client was released that
is platform and browser agnostic,
cloud-ready, and available on mobile.
“Look at the broadcast space and
how fast things are moving – if you
are going to serve these guys well,
you have got to innovate faster! At
Xytech our idea, our marketing, is
to build great systems and have the
community talk among themselves
about what we are doing.
“We have proven that we can move
really fast,” says Dolan.
He cites Xytech’s four-day
integration of its MediaPulse Digital
Order with Sony’s Conductor Media
Backbone system that resulted in
demos on Sony’s NAB booth of five
complex workflows.
The mission, says Dolan, is “to
provide a custom solution for our
clients, but to do it with completely
off-the-shelf software”.
He adds: “The idea behind our
integration platform is this - if you
click on the word MediaPulse, we
take responsibility for the entire
chain. No client wants to hear that
if something hasn’t gone right, it’s
not our fault, it’s their fault. We take
complete responsibility for that with
our kit. We have service agreements
that specify that regardless of what
other people are doing, we continue
to support that integration work, so
that clients aren’t left hanging.
“We keep a very robust product
roadmap that we develop in
partnership with our clients and
with other thought leaders. Our
focus is to get an idea of what our
clients are going to need within the
next six to 18 months and to make
sure that a solution is in place on
Xytech’s roadmap.
“So if you are in a maintenance
contract with us, you simply
get that software.”

Xytech’s MediaPulse suite of modular facility management software

Aston 3D. Advanced Graphics Creation and Playout
www.brainstorm.es


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Table of Contents for the Digital Edition of In Broadcast - June 2013

In Broadcast - June 2013
Contents
InNews: Rogers Opts for Quantel at City Montreal
InNews: Vizrt and Mosart Enter Newsroom Partnership
InForm: Istreamplanet Live-Video Workflow
InReply: BSI Wireless Camera Captures the Action
InFocus: Sound Devices Pix 240 Sprints Ahead
InView: Bradley Engineering Focuses on Remote Camera Control Systems
InView: Government Tax Breaks: The Devil Is in the Detail
InMedia: In Demand Uses Aja to Create Promotional Content
InMedia: Ihse Draco Kvm-Matrix Switchers Support Broadcast It Workflow
InMedia: Media Production - the Next Generation
In Broadcast - June 2013 - Intro
In Broadcast - June 2013 - In Broadcast - June 2013
In Broadcast - June 2013 - Cover2
In Broadcast - June 2013 - Contents
In Broadcast - June 2013 - InNews: Rogers Opts for Quantel at City Montreal
In Broadcast - June 2013 - 5
In Broadcast - June 2013 - InNews: Vizrt and Mosart Enter Newsroom Partnership
In Broadcast - June 2013 - 7
In Broadcast - June 2013 - 8
In Broadcast - June 2013 - 9
In Broadcast - June 2013 - 10
In Broadcast - June 2013 - 11
In Broadcast - June 2013 - 12
In Broadcast - June 2013 - 13
In Broadcast - June 2013 - 14
In Broadcast - June 2013 - 15
In Broadcast - June 2013 - 16
In Broadcast - June 2013 - 17
In Broadcast - June 2013 - 18
In Broadcast - June 2013 - 19
In Broadcast - June 2013 - 20
In Broadcast - June 2013 - 21
In Broadcast - June 2013 - InForm: Istreamplanet Live-Video Workflow
In Broadcast - June 2013 - 23
In Broadcast - June 2013 - InReply: BSI Wireless Camera Captures the Action
In Broadcast - June 2013 - 25
In Broadcast - June 2013 - 26
In Broadcast - June 2013 - 27
In Broadcast - June 2013 - 28
In Broadcast - June 2013 - 29
In Broadcast - June 2013 - 30
In Broadcast - June 2013 - 31
In Broadcast - June 2013 - 32
In Broadcast - June 2013 - 33
In Broadcast - June 2013 - 34
In Broadcast - June 2013 - 35
In Broadcast - June 2013 - 36
In Broadcast - June 2013 - 37
In Broadcast - June 2013 - 38
In Broadcast - June 2013 - 39
In Broadcast - June 2013 - 40
In Broadcast - June 2013 - 41
In Broadcast - June 2013 - 42
In Broadcast - June 2013 - 43
In Broadcast - June 2013 - InFocus: Sound Devices Pix 240 Sprints Ahead
In Broadcast - June 2013 - 45
In Broadcast - June 2013 - 46
In Broadcast - June 2013 - 47
In Broadcast - June 2013 - 48
In Broadcast - June 2013 - 49
In Broadcast - June 2013 - 50
In Broadcast - June 2013 - 51
In Broadcast - June 2013 - 52
In Broadcast - June 2013 - 53
In Broadcast - June 2013 - 54
In Broadcast - June 2013 - 55
In Broadcast - June 2013 - 56
In Broadcast - June 2013 - 57
In Broadcast - June 2013 - 58
In Broadcast - June 2013 - 59
In Broadcast - June 2013 - InView: Bradley Engineering Focuses on Remote Camera Control Systems
In Broadcast - June 2013 - 61
In Broadcast - June 2013 - InView: Government Tax Breaks: The Devil Is in the Detail
In Broadcast - June 2013 - 63
In Broadcast - June 2013 - 64
In Broadcast - June 2013 - 65
In Broadcast - June 2013 - 66
In Broadcast - June 2013 - 67
In Broadcast - June 2013 - InMedia: In Demand Uses Aja to Create Promotional Content
In Broadcast - June 2013 - 69
In Broadcast - June 2013 - 70
In Broadcast - June 2013 - 71
In Broadcast - June 2013 - InMedia: Ihse Draco Kvm-Matrix Switchers Support Broadcast It Workflow
In Broadcast - June 2013 - 73
In Broadcast - June 2013 - InMedia: Media Production - the Next Generation
In Broadcast - June 2013 - 75
In Broadcast - June 2013 - 76
In Broadcast - June 2013 - 77
In Broadcast - June 2013 - 78
In Broadcast - June 2013 - 79
In Broadcast - June 2013 - 80
In Broadcast - June 2013 - 81
In Broadcast - June 2013 - Cover3
In Broadcast - June 2013 - Cover4
In Broadcast - June 2013 - S1
In Broadcast - June 2013 - S2
In Broadcast - June 2013 - S3
In Broadcast - June 2013 - S4
In Broadcast - June 2013 - S5
In Broadcast - June 2013 - S6
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
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http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
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http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
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http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
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http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
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