In Broadcast - May 2013 - 67


ISSUE 19 - MAY 2013 | WWW.INBROADCAST.COM

I N T E R N A T I O N A L

N E W S

InMEDIA
TMD – Making Business Count
Mediaflex, a modular suite of business software
applications, is designed to go beyond
traditional Digital & MAM systems

Tony Taylor
Chairman &
CEO, TMD

I

am writing this on the last day
of NAB, after four busy days of
talking to broadcasters from around
the world. What has become
absolutely clear is that they all face
one huge challenge: they have to
deliver significantly more content to
significantly more platforms.
The technology to do that,
including encoders, streaming
devices and codecs, was
everywhere at NAB. At TMD we play
an important part in the process too,
with the Content Intelligence module
of our system providing a workflow
engine to orchestrate it all. That is
fine. But it is only a part of the story.
William Edwards Deming was
an American statistician who used
his skills in numerical analysis as a
new basis for management skills.
From 1950 onwards he spent a lot
of his career working in Japan, and
he is widely recognised as one of
the reasons the Japanese industry
became so dominant so quickly.
He probably did not say the one
phrase that is commonly attributed
to him – if you can’t measure it you
can’t manage it – but he almost
certainly said “In God we trust: all
others bring data”.
What was clear at NAB is that
broadcasters now understand that
they are content factories. The huge
and sudden rise in deliverables
should be seen as simply expanding
the product line, drawing on the
same raw materials of talent to
create interesting programming.
In a manufacturing business,
you can see where the bottlenecks
in production lie, and so you can
consider investing in those areas to

make the line move more evenly. In
developing the capital plan to make
that investment, you will calculate
the effect of the additional machinery
on your ability to make products
better and faster, what effect that
will have on revenue, and therefore
if there is a positive commercial
benefit in spending the money.
So if broadcasting is now a
content factory, we have to apply
the same principles. Delivering
to multiple platforms, our newlyexpanded range of products, calls
for resources in both people and
machinery, and we should measure
their performance to understand
how our factory is running.
Do our automated quality control
lines mean that we only need five
human QC operators, not the ten
we currently have who are drinking
far too much of the free coffee? If
we have ten encode licenses but
only one standards conversion
licence, is that a good match for
our requirements or is it causing
a bottleneck?
When a piece of content is put
in an encode stack, how long does
it take to reach the top of the list?
Too soon and we may be overprovisioned, too long and we risk
not meeting audience expectations.
Most important, what does it cost
to do each process? And are we
making money doing it? If we invest
in further equipment will the capital
be repaid? Can we do more with
what we already have?
The ability to collect and report
on performance should be a central
part of any workflow engine. It
certainly is in ours. It is another
example of how metadata can
be created and built in a system
and subsequently analysed. Use
that metadata to create an audit
trail, and feed that information into
the business reporting structure.
Manage by measuring performance
– bring that data.

67


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Table of Contents for the Digital Edition of In Broadcast - May 2013

In Broadcast - May 2013
Contents
InNEWS: Eredivisie Live Kicks Off With Evs Systems
InNEWS: Nep Develops Arise Networks’ Ny News Centre
InREPLY: International Success for Atg Broadcast
InGEAR: Blackmagic Design Demos Production Camera 4k
InGEAR: Ensemble Designs’ Brighteye Nxt 430 Router
InAUDIO: Clear-Com’s Eclipse - Pico for Ktv
InSTUDIO: Cartoni Debuts Magnum & Jibo & Nabshow 2013
InMEDIA: Avid Live Shows at Dock 10 Post
InMEDIA: How Mam Meets the Challenges of Managing Sports Content
InFILE: Simplifying Alpha Network’s Ott and Iptv Delivery - Harmonic
In Broadcast - May 2013 - In Broadcast - May 2013
In Broadcast - May 2013 - Cover2
In Broadcast - May 2013 - Contents
In Broadcast - May 2013 - InNEWS: Eredivisie Live Kicks Off With Evs Systems
In Broadcast - May 2013 - 5
In Broadcast - May 2013 - InNEWS: Nep Develops Arise Networks’ Ny News Centre
In Broadcast - May 2013 - 7
In Broadcast - May 2013 - 8
In Broadcast - May 2013 - 9
In Broadcast - May 2013 - 10
In Broadcast - May 2013 - 11
In Broadcast - May 2013 - 12
In Broadcast - May 2013 - 13
In Broadcast - May 2013 - 14
In Broadcast - May 2013 - 15
In Broadcast - May 2013 - 16
In Broadcast - May 2013 - 17
In Broadcast - May 2013 - 18
In Broadcast - May 2013 - 19
In Broadcast - May 2013 - 20
In Broadcast - May 2013 - 21
In Broadcast - May 2013 - 22
In Broadcast - May 2013 - 23
In Broadcast - May 2013 - 24
In Broadcast - May 2013 - 25
In Broadcast - May 2013 - 26
In Broadcast - May 2013 - 27
In Broadcast - May 2013 - InREPLY: International Success for Atg Broadcast
In Broadcast - May 2013 - 29
In Broadcast - May 2013 - 30
In Broadcast - May 2013 - 31
In Broadcast - May 2013 - 32
In Broadcast - May 2013 - 33
In Broadcast - May 2013 - 34
In Broadcast - May 2013 - 35
In Broadcast - May 2013 - InGEAR: Blackmagic Design Demos Production Camera 4k
In Broadcast - May 2013 - 37
In Broadcast - May 2013 - InGEAR: Ensemble Designs’ Brighteye Nxt 430 Router
In Broadcast - May 2013 - 39
In Broadcast - May 2013 - 40
In Broadcast - May 2013 - 41
In Broadcast - May 2013 - 42
In Broadcast - May 2013 - 43
In Broadcast - May 2013 - 44
In Broadcast - May 2013 - 45
In Broadcast - May 2013 - 46
In Broadcast - May 2013 - InAUDIO: Clear-Com’s Eclipse - Pico for Ktv
In Broadcast - May 2013 - 48
In Broadcast - May 2013 - 49
In Broadcast - May 2013 - 50
In Broadcast - May 2013 - 51
In Broadcast - May 2013 - 52
In Broadcast - May 2013 - 53
In Broadcast - May 2013 - 54
In Broadcast - May 2013 - 55
In Broadcast - May 2013 - InSTUDIO: Cartoni Debuts Magnum & Jibo & Nabshow 2013
In Broadcast - May 2013 - 57
In Broadcast - May 2013 - 58
In Broadcast - May 2013 - 59
In Broadcast - May 2013 - 60
In Broadcast - May 2013 - InMEDIA: Avid Live Shows at Dock 10 Post
In Broadcast - May 2013 - 62
In Broadcast - May 2013 - 63
In Broadcast - May 2013 - InMEDIA: How Mam Meets the Challenges of Managing Sports Content
In Broadcast - May 2013 - 65
In Broadcast - May 2013 - 66
In Broadcast - May 2013 - 67
In Broadcast - May 2013 - 68
In Broadcast - May 2013 - 69
In Broadcast - May 2013 - 70
In Broadcast - May 2013 - 71
In Broadcast - May 2013 - InFILE: Simplifying Alpha Network’s Ott and Iptv Delivery - Harmonic
In Broadcast - May 2013 - 73
In Broadcast - May 2013 - 74
In Broadcast - May 2013 - 75
In Broadcast - May 2013 - 76
In Broadcast - May 2013 - 77
In Broadcast - May 2013 - 78
In Broadcast - May 2013 - Cover3
In Broadcast - May 2013 - Cover4
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201310
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201309
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201308
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201307
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201306
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201305
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201304
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
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